In the KNow
@NewsfromKNow
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KNow Research is a full-service, female-driven, insights agency on the front lines of qualitative research, delivering insights through custom research design
San Francisco, CA
Joined July 2018
As summer travel heats up, read a few tips from our Junior Strategist, Julia, on best practices for in situ research. https://t.co/70jmJLbpYf
#traveltips #qualitativeresearch #qualresearch #roadwarriors
knowresearch.com
With the return of face-to-face market research this year, I have relished the opportunities to stretch my ‘in-situ muscles’ during shop alongs and in-home interviews. There’s an undeniable, electric...
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At the beginning of 2023, we made a few predictions. Six months later, we're reflecting on what came to fruition and what's ahead for the rest of the year. https://t.co/1NOh9J3grj
#qualitativeinsights #customerinsights #shopperinsights #qualresearch #knowresearch
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Our new white paper is out! Learn how an online fashion retailer uncovered the why behind abandoned shopping carts. 🛒 https://t.co/X9V3cen86J
#qualitativeinsights #shopperinsights #knowresearch #websiteconversion
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At the Insights Association North Atlantic Chapter meeting recently, there was some discussion about deliverables. How do we produce better, more impactful, "snackable" insights? At KNow, we're always looking to deliver insights in new ways. https://t.co/OrlURUl8ek
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In our latest blog post, Shira reflects on how her previous career in media became important for a project and what she learned in the process. https://t.co/Xlpik2t1PV
#qualitativeresearch #qualitativemoderator #neverstoplearning #knowresearch
knowresearch.com
There are those moments in one’s career where you realize you’ve really come full circle, and while your career has changed by leaps and bounds over the years, you realize – that first job never...
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Sometimes quantitative data leaves some unanswered questions. Read a recent case study on when qual clarified the quant results. And, with our Pop Up Booth®️ Insights approach, qual doesn't have to break the budget. #mrx #qualitativeinsights
https://t.co/EM9nGfwcSo
knowresearch.com
Our very first blog post (from our friend and colleague Jessica Broome from Southpaw Insights) was about the complementary combination of qualitative and quantitative research. As Jessica said, “I’d...
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We just wrapped up another international project with moderators in the US, Europe and Asia. Re-upping advice from Lisa Steadman, our UK-based partner, on working across borders. #qualitativeresearch #internationalresearch #qualitativeinsights
https://t.co/tOBSsJp4OR
knowresearch.com
This month we’re turning the virtual pen over to our UK-based Strategic Expert, Lisa Steadman. During her 25+ years as a researcher, she’s enjoyed combining her love for qualitative research, travel,...
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Join Casey Bernard, KNow's Director of Strategy, in Boston Friday, May 12 at the Insights Association North Atlantic Chapter Annual Conference: Insights Illuminated. She'll present "Rethinking Capturing and Delivering Qualitative Insights." https://t.co/JQqdCC3326
eventbrite.com
Insights Illuminated
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Some 43% of Americans say that their retirement savings plan is their only significant form of emergency savings, according to a recent survey from @Voya in @MarketWatch's recent article #futureofmoney #financialliteracy
barrons.com
Everything you need to know to retire confidently and on time.
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"We at KNow encourage brands to find ways to fit qualitative insights into the learning process." Read more from @kat_noelle in the latest issue of Canvas Rebel. https://t.co/W4bnrqwt6J
#qualitativeinsights #consumerinsights #mrx #qualitativeresearch #knowresearch
canvasrebel.com
We recently connected with Katrina Noelle and have shared our conversation below. Katrina, looking forward to hearing all of your stories today. What do you think Corporate America gets wrong in your...
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KNow Research has helped media clients learn from their customers with targeted content and audience research. Check out the work we did in media last year!
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We love the idea that @axios' articles are based on the idea of "smart brevity" to capture audiences 🤏💜
Listen to the remarkable journey of Jim VandeHei, co-founder of @politico and @axios. Tune in now to hear how he went from managing a pizza joint to building billion-dollar media companies. #Podcast #JimVandeHei #Politico #axiosam
https://t.co/8b0tpDzGxM
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Happy 20th Anniversary @NewsfromKNow! Since its founding in 2003, KNow has remained consistently committed to delivering quality insights and innovative techniques through its work with a diverse range of clients from startups to Fortune 500 companies. https://t.co/23y6SmORHw
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Are you passionate about providing the highest quality insights but seeing fraud slip into qualitative sample? Check out our whitepaper from our Participant Integrity Initiative, where we dive into the issue of fraud and share steps to mitigate it.
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Looking forward to co-presenting with Mary on " Let's Get Personal - Sample Quality Beyond Cleaning Data" at #samplecon next month on #dataintegrity
SampleCon is just weeks away! Secure your ticket and don’t forget to say hi to EMI’s Director of Network Partners & Quality, Mary Draper, out in Pasadena! https://t.co/xk7Z9OODGA
#MRX #SampleCon
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Great-looking event tomorrow from @theFCSorg
https://t.co/Sm7YGrm9Yq presented by @WSJ @barronsonline Wish we were there so bring some events to the west coast next please 🙏
thefcs.org
FCS Chicago returns to in-person events with a must-attend breakfast, hosted by WSJ | Barron’s, on Wednesday, February 22. The event will focus on “Institutional Investors and The Next Market Cycle,”...
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Be sure to register for tomorrow's @dmigroup webinar: Data that Delivers - Insights to Results on how to integrate owned and collected data to bring the customer to life and help your team create messages and campaigns to meet them where they are. https://t.co/J2GfuN4CvE
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New blog 📚 Inspired by her oldest son's journey to higher education, Senior Strategist Casey Bernard shares how colleges and universities can leverage qualitative insights to create stand-out messaging campaigns. https://t.co/TG6oHaueRx
knowresearch.com
KNow has developed a multi-phase approach to uncover insights to inform help colleges and universities stand out in a sea of similar marketing messaging. The approach relies on curious administrato...
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A look back at our work in financial services! In 2022, we explored choosing benefits packages, expanding banking relationships, new credit card adoption, wealth management communication and loan product selection. To learn more, check out our website: https://t.co/gj0BYRj5gw
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Our team couldn't hack it as golfers, but we do pretty well when we put our heads together! In this blog, KNow's Coordinator, Emily Breay, shares essential tips for making your next Hack Day the best it can be. https://t.co/1fcsEuD24h
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