Neil Long
@Neil_Long_
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I run https://t.co/DJBziH8nZF and cover the mobile games industry. Tips: neil at mobilegamer dot biz. Ex-Apple, Edge, ONM, MCV
Joined July 2010
People kept asking for a podcast, so here it is: every week I go on a walk and tell you what’s happening in the mobile games business:
pod.link
Listen to mobilegamer.biz digest wherever you get your podcasts!
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Netflix has closed Boss Fight, the studio behind Squid Game: Unleashed, according to multiple LinkedIn posts from company leadership:
mobilegamer.biz
The developer was acquired by the streaming giant in 2022, and released Squid Game: Unleashed in December last year.
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In this week’s new game digest: Hoyoverse's next game, Sonic Rumble, Scopely’s odd Monopoly Go Chat app, Halfbrick’s Bluey game, a new SNK brawler and more:
mobilegamer.biz
There’s also FunPlus’ Foundation game, Tencent’s crossover brawler, this week’s Epic Games Store freebie and some indie games.
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In this week's podcast: Layoffs in Finland, boomtime in Istanbul, Unity webshops, The Sims, AWS, Nintendo, more:
podcasts.apple.com
Podcast Episode · mobilegamer.biz digest · 23/10/2025 · 18m
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Stillfront’s ongoing restructure means up to 40 of its games could close. It also continues to consider selling off some of its studios:
mobilegamer.biz
The Swedish roll-up firm has already closed several games, and up to 10 more will close in Q4. Up to 30 more games are “shortlisted for potential closure”. The firm is also looking at divesting cer…
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I predicted this a couple of weeks ago on the podcast, just sayin
Now Unity is moving into the webshop business, in partnership with payments giant Stripe:
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Tough week for the Finnish games scene
Ubisoft RedLynx in Helsinki could make up to 60 layoffs as its restructures and refocuses on small screens:
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Loads to chew on here
In this week’s data digest: - September’s top earning and most-advertised games - Century Games’ Tasty Travels hits $1m monthly on iOS - Midcore and 4x market stats - News from Sunday, Tilting Point, Stillfront - More:
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Rovio is restructuring and laying off 36 staff, we can confirm. Angry Birds Dream Blast is underperforming, Rovio says. The Barcelona office will take on more titles while its Finnish studio is focusing on fewer games. More here:
mobilegamer.biz
Angry Birds Dream Blast is underperforming and the restructure means its Barcelona office is taking on more titles and its Finnish studio is focusing on fewer games.
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It looks like EA failed to move players over to the newer game
EA is closing The Sims Mobile, but the older title, The Sims FreePlay, lives on:
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In our latest jobs digest: Big Fish execs form UA funding firm Plan A Games plus moves at Unity, Miniclip, Supercell, Rovio, Offroad, Mistplay, Oh Bibi, Netflix, Scopely, Small Giant and more:
mobilegamer.biz
UA funding outfit Plan A Games is led by several former Big Fish execs, and there’s also recruitment news at Offroad Games, Mistplay, Oh Bibi, Netflix, Scopely, Small Giant and more.
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Amazon Web Services disruption has downed or disrupted several major mobile games, including Roblox, Pokémon Go, Fortnite and all of Supercell’s titles:
mobilegamer.biz
All of Supercell’s games have been put into maintenance while the issue is fixed, and there are issues reported across many more major mobile games.
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In this week’s new game digest: Sonic Rumble, Kingdom Rush, Roblox, Hitman, WWE, Dissidia/Final Fantasy, Genshin Impact’s new UGC mode, ByteDance's Bleach game and plenty more:
mobilegamer.biz
There’s also a new Dissidia/Final Fantasy game, a major new UGC mode in Genshin Impact, a Bleach game from ByteDance and plenty more in this week’s round-up.
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Nintendo's mobile games have generated 816m downloads and $2.27bn in revenue to date. After it launched Fire Emblem Shadows last month, we dig into Nintendo's baffling mobile strategy some more:
mobilegamer.biz
Nintendo’s mobile portfolio has generated 816m downloads and $2.27bn in revenue since Super Mario Run launched in September 2016, according to Sensor Tower data.
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In this week's podcast: - What's going on at Supercell London - Metacore, Merge Mansion, older players & market changes - Playdigious & how to port PC/console games to mobile - Data nuggets, soft launch games, our next Off The Record event, more https://t.co/9Jcr08NuV7
podcasts.apple.com
Podcast Episode · mobilegamer.biz digest · 16/10/2025 · 19m
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Here’s Supercell London boss Lasse Seppänen on the Space Ape transition, how game teams are split across offices and if the centre of power has moved away from Helsinki at the Clash of Clans maker:
mobilegamer.biz
Lasse Seppänen answers our questions.
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hope you like graphs
In this week’s data digest: - The US' top mobile games - Q3’s top hypercasual publishers - Adjust's ‘UA leaderboard’ - Player spend, M&A stats - More:
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Come and talk about what’s really happening in the mobile games business at Off The Record London on November 24: https://t.co/vzyU4jljsf
mobilegamer.biz
Expect more unfiltered, ‘off the record’ discussion of what’s really going on in the mobile games business.
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It turns out you have to actually think about and respect the needs of mobile players. Who knew?!
After those Hitman, Assassin's Creed and Resident Evil games bombed on iOS, we asked Playdigious boss Abrial Da Costa why the French firm seems to be doing just fine with its premium game ports:
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Our latest soft launch update has new betas from EA, Tripledot, Rollic and a new Triple Match spin-off from Miniclip-owned Ilyon Games:
mobilegamer.biz
Take a peek at the games in testing from Supercell, Playrix, EA, Ubisoft, Rovio, Miniclip and more.
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Appcharge’s new chief strategy officer is David Stelzer, Xsolla’s former president and chief business officer:
mobilegamer.biz
Stelzer joins Appcharge as chief strategy officer after stints in senior roles at Xsolla, Epic, Creative Artists Agency and Sega.
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