It's official: we're @earthshotprize Finalists! 🌏.We’re beyond excited and deeply honoured to announce that NatureMetrics has been selected as a finalist for The Earthshot Prize in the 'Protect and Restore Nature' category. Read our full Earthshot story:

"We know eDNA works—hundreds of papers prove it. Let's shift from asking if it works to revealing what it can tell us about real ecological challenges." Nathan Geraldi's takeaway following the UKDNAWG conference. Find out how eDNA can help rebuild nature.

Putting eDNA into people's hands and watching as they consider its potential is a wonderful thing!. We were delighted to do this recently with the team at @HATCHglobal. They discovered how simple it is to take samples and receive in-depth nature intelligence.

💡 TOP TIPS for eDNA sampling. Ben Mason, our Senior Research & Development Technician, answers your frequently asked questions about using our eDNA kits. Order your eDNA kit today →

What do you call 150 nature enthusiasts when they come together? A tree-mendous gathering? 🤭. If you’re interested in pursuing a career in the nature tech sector, don’t hold back. We need more people working towards the common goal of protecting nature!.

💡 TOP TIPS for eDNA sampling. Ben Mason, our Senior Research & Development Technician, answers your frequently asked questions about using our eDNA kits. Order your eDNA kit today →

RT @EarthshotPrize: One litre of water. A world of data. @NatureMetrics uses eDNA to track everything from microbes to whales, playing a k….

What if you could detect every species in an ecosystem just by sampling the air?🧬🦋 This isn't science fiction. We're doing it right now. Kate Denton, airDNA expert, explains how it works! Get in touch to find out how airDNA could enhance your environmental monitoring.

🌍 OUR POWER, OUR PLANET! #EarthDay2025 is all about uniting behind clean energy - but we can't forget nature. Developers prioritising biodiversity gain a competitive edge - faster approvals and reduced risks. Download our guide to enhance your project:

🎬 STEM Education in Action! Here’s a behind-the-scenes look at @bigmanny1_ as he demonstrates how to take an eDNA sample!. We hosted Big Manny and Prince William at our HQ, thanks to the @EarthshotPrize - they joined local schoolchildren to learn all about environmental DNA.

This World Wetlands Day, we're resharing an iconic project, supporting Scotland's goal to become Nature Positive by 2030 and restore biodiversity by 2045. Learn more! 🌍 #WorldWetlandsDay

Yesterday was a day to remember in NatureMetrics history! Bringing our @EarthshotPrize journey full circle, we were honoured to welcome His Royal Highness The Prince of Wales to NatureMetrics HQ. You can read more about the visit here →

Placing Indigenous Peoples at the heart of corporate biodiversity strategies isn't just the right thing to do - it's a strategic advantage that brings real business value through deeper ecological insights and stronger climate resilience. More via:

Invasive Non-Native Species (INNS) have been responsible for 57% of extinctions globally. Many organisations still rely on outdated monitoring methods, leaving them vulnerable to financial and environmental risks. With eDNA, we can help tackle this:

From race courses to research stations! ⛵️. We're working with @DeutscheBank, alongside @SailGPGER and @whalesorg, to uncover the hidden biodiversity at @SailGP race locations worldwide. Find out how we're changing the game together with eDNA:

What a week! From the @EarthshotPrize in Cape Town, to the @FPA2 Awards in Monaco. All eyes were on our very own Pippa Howard yesterday, as she stepped up to receive the 2024 Planetary Health Award for our ongoing efforts to preserve biodiversity:.

From "do no harm" to "nature positive" →. A new white paper by the Nature Tech Alliance reveals how 18 global corporations are tackling biodiversity reporting head-on. Launched today at #COP16 by the Nature Tech Alliance. Download the white paper:

We’re honoured to be an @‌EarthshotPrize finalist, recognised for our ambitions to protect and restore nature across the globe with scalable, ground-truthed data 📊. With the awards ceremony fast approaching, follow our story so far:

🧬 After months of battling harsh Arctic conditions, navigating through icebergs and collecting scientific data, @KeithTuffley and his crew have completed their Northwest Passage expedition!. Follow their story and learn more about eDNA in Arctic research:

"eDNA is effectively a stock pick for nature." - Dimple Patel, CEO of NatureMetrics. A simple analogy that highlights a sobering truth - we're now at a point where we need to quantify nature's diversity to protect it. Listen now:

What a title! ‘'Prince William calls eDNA firm 'inspiration’'. 📢 "The £1m prize would be put towards sampling untouched locations, giving us a benchmark - effectively, a stocktake on nature.”. 🌏 More on our @‌earthshotprize story via @BBCNews:.