Native Advertising Institute
@NativeInstitute
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We are dedicated to helping publishers, brands and agencies become successful with native advertising.
Copenhagen, Denmark
Joined February 2015
RT @dianomi: Dianomi is thrilled to announce that we have been shortlisted for the 2023 @NativeInstitute Awards as the “Native Platform/Net….
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RT @Outbrain: Thrilled to share that Outbrain has been shortlisted for the 2023 @NativeInstitute Awards as the "Native Advertising Platform….
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RT @WPCreativeGroup: 🎉 WP Creative Group's campaign with @Cisco has been shortlisted for a @NativeInstitute Advertising Award, Best Native….
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RT @FIPPWorld: Final call to get your answers in for the latest @NativeInstitute global survey on native advertising in the magazine indust….
fipp.com
Welcome to the latest global survey on native advertising in the magazine industry, made in partnership with the Native Advertising Institute.
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NB: The submission deadline for Native Advertising Awards has been extended until 6 February 2023 due to extraordinary demand. Submit your work here: . #makeyourworkcount #nativeadvertisingawards #nativeadvertisinginstitute #nativeadvertising
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The biggest and most important international award in native advertising is closing in one week. 🏆. Submit your award-deserving work before 31 January 2023: #makeyourworkcount #nativeadvertisingawards #nativeadvertisinginstitute #nativeadvertising.
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Here's a comparison you may not have heard before: the publishing industry is a bit like amusement parks. 🎢. How so? Both are all about getting audiences to stick around longer than intended. How can publishers do that? By utilising these strategies.
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What is intent, why should native advertisers focus on it and how can they measure it? . @themarkcarroll, Creative Strategy Lead at @Pinterest, breaks down the difference between intent and behaviour and explains how to close the gap between the two.
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Final deadline for submission for Native Advertising Award is 31 January 2023 📣. Submit your best work before 31 January 2023 in one of our 30 categories: . #makeyourworkcount #nativeadvertisingawards #nativeadvertisinginstitute #nativeadvertising
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If your first move when pitching a client on native is to talk up your previous successes, you're going about it all wrong. ❌ . Hear what Brandon Keenen, chief marketing officer at the investment platform @ZigluMoney, says you should focus on instead.✅
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Outstream videos, which attempt to provide a less disruptive experience for the viewer, are steadily gaining popularity. Even publishers that don't offer their own video content can take advantage of outstream. Here's how.
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A recent article critical of native advertising serves as a reminder that no media should mislead its readers. Our founder @jesperlaursen says getting this right isn’t just important for publishers, it’s crucial for the entire native advertising industry.
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90% of Native Advertising Awards participants submit their work in more than one category. 🎰. Submit 4 entries for the price of 3 entries:
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What's it like working on a campaign aimed at an entire country rather than a narrowly-defined target group? . For @MikaelaFo and Henriette @Skaadinn, the answer would be: fun, challenging and extremely rewarding. Hear why in this video interview.
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One last thing to do before the holidays!. Save €100 on each entry for Native Advertising Award by submitting and paying your entry before 23 December 2022: #makeyourworkcount #nativeadvertisingawards #nativeadvertisinginstitute #nativeadvertising.
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Want to win more awards without spending more time on entries?. Submit 4 entries for the price of 3 entries: #makeyourworkcount #nativeadvertisingawards #nativeadvertisinginstitute #nativeadvertising.
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Early bird discount extended 1 week!. Submit and complete the payment before 23 December and save €100 on each entry and continue to edit your entries right up until the final deadline of 31 January 2023: . #nativeadvertisingawards #nativeadvertising
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One last thing to do before the holidays!. Save €100 on each entry for Native Advertising Award by submitting and paying your entry before 23 December: . #makeyourworkcount #nativeadvertisingawards #nativeadvertisinginstitute #nativeadvertising.
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December may be the season of giving, but for advertisers the expression “give and you shall receive” should apply year-round. Discover why the reciprocity principle is a great way to build brand loyalty.
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Submit your best work before 16 December 2022 and you’ll get the early bird discount 👉 .#makeyourworkcount #nativeadvertisingawards #NAIawards #nativeadvertisinginstitute #nativeadvertising
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