A new study reveals surprising preferences among kids raised on social media and Netflix: They LOVE going to movie theaters. Details ⬇️⬇️

Childhood isn’t what it used to be. Today’s kids & teens are growing up in a world where technology mediates nearly every relationship, a constant stream of crises shapes their worldview, and content abundance offers endless choice—but also endless noise. On March 20th, NRG and

🦸‍♀️ What makes a fictional heroine truly unforgettable? Fictional heroines have long played a role in shaping how young women see themselves and the world around them. For International Women’s Day, we’re exploring the impact of female role models in media. Which characters

If you’ll be at SXSW, let’s connect. See you in Austin! #SXSW2025 #BrandFandom #CreatorEconomy #MediaTrends #EntertainmentIndustry

Sport Beach Clubhouse Cocktail Event (hosted by @stagwell ) 📍5:00 PM – 7:00 PM An evening of networking and insights at Sport Beach—don’t miss it! Register your interest here:

Creators, Hollywood & The Great Media War 📍12:30 PM – 2:30 PM NRG CEO Jon Penn and Evan Shapiro lead a salon-style discussion on the shifting power dynamics between Hollywood and the Creator Economy. If you’re interested in attending, please register your interest here:

Unleashing Brand Fandom: Turning Fans into Advocates 📍11:30 AM – 12:30 PM 📌JW Marriott, Salon FG Our Chief Client Strategist Fotoulla Damaskos joins speakers from @peacock, @ParamountPics, and the @NBA to explore how brands can authentically connect with fan communities.

📢 NRG is at @sxsw 2025 and here’s where to find us! SXSW is here, and we’re diving into the conversations shaping the future of fandom, entertainment, and the creator economy. If you're in Austin, here’s where to find us this weekend:

Joining the discussion: Fotoulla Damaskos, Chief Client Strategist at National Research Group, Jenny Whitlock, SVP, Head of Global Fan Marketing at @NBA, Alanna Fernandes, VP, Marketing Strategy and Analysis at @peacock, Erin McDonough, VP, Global Strategy and Insights at

Meet the experts behind our @sxsw panel! 🎤 With only 10 days to go until #SXSW 2025, the countdown is on! Fandom is more powerful than ever—but how can brands cultivate passionate fan communities and turn engagement into advocacy? At SXSW, our panel, Unleashing Brand Fandom:

To find out more, read our research here: https://t.co/T98GCFtBiT #PlatformRegulation #FutureOfTech #MediaTrends

📢The debate over content moderation is louder than ever. As platforms rethink their approach to misinformation, hate speech, and political content, users are left questioning where the line should be drawn. Should they prioritize free expression or focus on protecting users

Meanwhile, in London, Eliza Kosse will be at #MRS Semiotics & Cultural Insights later this week, exploring how brands can better understand shifting cultural narratives and audience behaviours. If you’re attending either event, don’t miss the chance to connect! Reach out to

NRG is on the move! 🚀 This week, you’ll find our team at #KidScreen Summit in San Diego and MRS Semiotics & Cultural Insights in London! Melissa Blong and Stephen Palmer are at KidScreen Summit, joining industry leaders in kids’ entertainment to talk content, creativity, and

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Happy (belated) Global Movie Day! 🎬 At NRG, movies aren’t just something we research—they’re a huge part of who we are. To celebrate, we asked some of our colleagues to share their all-time favourite films, from timeless classics to modern masterpieces. Peek below to see some

📺 Where are fans watching live sports in 2025? On the latest episode of the @SBJ podcast, Jay Kaufman, EVP and Head of Sports at NRG, breaks down the evolving sports media landscape—exploring the rise of streaming, the challenge of piracy, and how platforms like Prime Video