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Nielsen Norman Group Profile
Nielsen Norman Group

@NNgroup

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User advocates offering evidence-based user experience (UX) research, training, consulting. Visit our website for free UX articles. #nngux

Silicon Valley (headquarters)
Joined June 2008
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@NNgroup
Nielsen Norman Group
5 hours
Behind every checkbox, breadcrumb, and error message lies a deeper understanding of human behavior. This study guide isn't just about following rules—it's about understanding why these patterns exist. Get started learning today: #DesignPatterns #UXTips
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@NNgroup
Nielsen Norman Group
2 days
New from NN/g:. 🤖 Initial Impressions of ChatGPT’s Agent.✏️ In User Research, Don’t Stop at “Yes” or “No”.🧠 The Hidden Bias Killing Your UX Insights. Check them out: #NNGroup #UpToDate
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@NNgroup
Nielsen Norman Group
2 days
Great interfaces are built, not luck. Learn to design interactions that are usable, delightful & effective in our course with Megan Chan Sept 10–11. Enroll: #InteractionDesign #UXDesign
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@NNgroup
Nielsen Norman Group
4 days
Design feedback making you want to say "no" immediately?. Try this instead:.→ Lose the ego.→ Hear them out fully.→ Find the real problem.→ Suggest research first. Every suggestion is a collaboration opportunity. More: #UXDesign #DesignThinking
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@NNgroup
Nielsen Norman Group
5 days
Treat your #UXInterview like a design challenge. 🎯 Research the company, tailor your story, and solve for clarity, empathy & relevance. Your case study isn’t just a portfolio walkthrough—it’s a live demo of how you think. Watch the full video:
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@NNgroup
Nielsen Norman Group
6 days
Ready to level up your UX skills? 🎯.Join our August 18-22 UX training:. → Live courses with NN/g experts.→ Hands-on exercises.→ Path to UX certification. Enroll today: #UXDesign #UXTraining
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@NNgroup
Nielsen Norman Group
7 days
Hamburger menus are more recognizable—but users can still overlook them. 4 tips to boost visibility:. ✅ Add a label.✅ Ensure contrast.✅ Use padding.✅ Show it’s clickable. Check out our book: #UXDesign #NavigationDesign #Icons
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@NNgroup
Nielsen Norman Group
8 days
New from NN/g:. ✏️ The 3 I’s of Microcopy.🤖 Digital Twins: Simulating Humans with Generative AI.💾 Is the Floppy Disk Dead?. Check them out: #NNGroup #UpToDate
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@NNgroup
Nielsen Norman Group
12 days
“Powered by AI” ≠ value proposition. Start with user needs, not AI. Read the article for more: #AIDesign #UxDesign
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@NNgroup
Nielsen Norman Group
13 days
Curious how to integrate #AI into your design workflow? Join Huei-Hsin Wang on Aug 20 to learn how to use AI tools for ideation, prototyping, and handoff—ethically & effectively. Can’t make it? More dates available! . Enroll: . #UXDesign #AIinUX
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@NNgroup
Nielsen Norman Group
14 days
The blank prompt field = infinite potential… and user anxiety. 🤯 Use-case prompt suggestions can help—but only if designed well. Tim Neusesser & Kate Moran share how to do it right: . #Ai #UxDesign #Prompting
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@NNgroup
Nielsen Norman Group
15 days
New from NN/g:. 🖥️ UX Strategies for Complex-App Design.✏️ Mixed-Methods Research.👤 Experience vs. Journey Maps. Check them out: #NNGroup #UpToDate
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@NNgroup
Nielsen Norman Group
18 days
UX is at a turning point. GenAI isn’t just a tool—it’s changing study methods, UI paradigms, and how we evaluate design. What’s next for UX research? . Find out: . #UXResearch #GenAI #UXDesign.
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nngroup.com
To navigate this period of change, researchers must explore how generative AI changes what we study and how we study it.
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@NNgroup
Nielsen Norman Group
19 days
Ever design something that just feels off? 🤔 It might be your grid. Learn how column, modular, & hierarchical grids can bring harmony to your layout. Watch Kelley Gordon’s video: .#UXDesign #ResponsiveDesign #UIDesign
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@NNgroup
Nielsen Norman Group
20 days
Behind every smooth UI is a team that knows how to talk. 🎤.✅ Clear specs.✅ Early feedback.✅ Shared tools.✅ No assumptions.Great specs = better dev handoffs. Watch Kelley Gordon’s tips: #UxDesign #Teamwork #Developer.
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nngroup.com
Avoid disorganized files, late dev collaboration, unclear updates, scattered conversations, and assumptions over communication during spec’ing to ensure smoother implementation.
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@NNgroup
Nielsen Norman Group
21 days
Who are we really designing for? And who gets left behind when we simplify “the user”? 🤔 On our latest #UXPodcast, Mike Youngblood & Ben Chesluk explore this question with host Therese Fessenden. Watch here: .#UXResearch #HumanCenteredDesign
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@NNgroup
Nielsen Norman Group
23 days
New from NN/g:. 👩‍💻 The Product Triad: Design’s Role.✏️ 4 Principles to Reduce Cognitive Load in Forms.☑️ Checkbox Design: 8 Guidelines. Check them out: #NNGroup #UpToDate
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@NNgroup
Nielsen Norman Group
25 days
How many tabs do you have open rn? 😅.Task switching isn’t a flaw—it’s human. Design for the chaos:.✅ Flexible layouts.✅ Persistent nav.✅ Parallel tasks.✅ Forgiving errors.More from Megan Chan: #UxDesign #UserBehavior.
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nngroup.com
Serial task switching, or rapidly shifting attention between tasks, is a natural user behavior that lowers productivity and increases stress and the chance of errors.
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@NNgroup
Nielsen Norman Group
27 days
Join our Accelerating Research with AI course to learn how to:. 1️⃣ Use AI wisely in your process.3️⃣ Speed up analysis.4️⃣ Communicate findings clearly. 🗓️ Next sessions:.Aug 19 • Sept 8–9 • October 6. 🔗 Enroll now: #UXResearch #AIinUX #GenerativeAI
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@NNgroup
Nielsen Norman Group
28 days
That’s not technically feasible. Heard that before? 😅 Don’t see it as a blocker—see it as an invite to collaborate. Here are 4 tips to align better with devs. Start early, stay flexible, & update often. Full article: #UXDesign #DesignSpecs #Developers
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