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The fastest growing NIL newsletter in the space with 43,000 stakeholders. Written by @KyleRowland. Subscribe ⬇️
Joined August 2023
Excited to welcome @KyleRowland to NIL Wire as the new lead writer. His first article will be coming out tomorrow. Don't miss it.
Last week was my final week at The Blade, marking the end of an unforgettable decade that included covering the 2016 presidential election before transitioning to Michigan, Ohio State and University of Toledo athletics. I had the privilege of working alongside talented,
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UPDATE: According to a memo obtained by Extra Points, EA Sports has rescinded their college basketball video game licensing proposal, as enough schools have elected to go with 2K: https://t.co/42Zz4KHCOw
extrapointsmb.com
Here's what I'm hearing about the battle for college basketball video game supremacy between EA Sports and 2K:
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UPDATE: According to a memo obtained by Extra Points, EA Sports has rescinded their college basketball video game licensing proposal, as enough schools have elected to go with 2K: https://t.co/42Zz4KHCOw
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As @Brett_McMurphy first reported, Penn State is on the verge of switching from Nike to Adidas. Sources tell @On3sports the deal includes a "significant" NIL component, similar to Tennessee's recent deal. Details: https://t.co/wE502ElRaG
NEW: Penn State is switching from Nike to Adidas as the school's apparel provider, pending approval from the school’s Board of Trustees, @Brett_McMurphy reports👀 https://t.co/A6RQveJDnK
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A group of athletes, headlined by two Vanderbilt football players, has filed a class action lawsuit to challenge NCAA eligibility rules and allow athletes five seasons of competition (instead of four + a redshirt year)
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AJ McCarron on @McCreadySiskey: "You look at these other teams that have $40-50 million in NIL. Alabama -- and I know this for a fact, talking to multiple people in the program -- Alabama has less than $20 million in their NIL."
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As programs deal with rising expenses, how are athletic directors getting more creative with generating revenue? They're partnering with brands to leverage what they have to offer, whether it’s inside stadiums or through branding opportunities, content, alcohol, etc.
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P4 football players’ earnings account for 13.1% of the revenue schools generated. Group of 6 players’ earnings at 13.3% So, how much do players really make? 66.5% of players are earning less than $10,000 annually. Only 0.3% are bringing in more than $1 million.
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P4 football players earned a total of $393.3 million in 2021. Last year, that number rose to $1 billion. With revenue sharing now coming into play, their total earnings will likely double this year.
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Yesterday, @opendorse released an in-depth report on earnings at Power 4 college football programs, as well as players. Here's what we learned ⬇️
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The Athletic dropped a new piece on what college football players bought with their first major NIL check: 💵Cars (@Dodge seems popular) 💵 Golf + fishing gear 💵 Land 💵 Vacations 💵 Home/apartment for their families 💵 Funding youth camps 💵 Donations 💵 Investing it back
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Texas freshman Aaliyah Crump spoke at the New Balance Beantown Elite Experience and offered advice to athletes about brands: “Some brands only care about who you are as a basketball player. You need to find brands that care about you as a person.” (Via @newbalance)
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Rich Paul, CEO of Klutch Sports Group, was a guest speaker at this year’s New Balance Beantown Elite Experience: “Make sure whatever partnerships you have, they are consistent with your storytelling.” (Via @newbalance)
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NEW EXTRA POINTS: Athletic department revenues (and expenses) have skyrocketed over the last 20 years. The expenses aren't coming down anytime soon. Yeah, athlete rev share is PART of that. But this is the biggest reason: https://t.co/LvcjJL38O9
extrapointsmb.com
Yes, revenue sharing means everybody needs more revenue. But that's not the actual major issue
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Great intel on the market for P4 football players. QBs are generally the highest paid, followed by offensive tackles, edge rushers, and No. 1 receivers.
The price tag for top college football talent has never been higher -- but how high is it, really? Surveyed 20+ GMs and agents to find out how much a Power 4 starter costs at every position. This season, the QBs aren't the only ones making $1 million:
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The College Sports Commission will release data each month on deals beginning in Sept. High school recruits will be required to submit previous deals when they enroll in school. Between June 11 and Aug. 20, more than 5.1K NIL deals have been cleared. Deals range from $600 to
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Welcome aboard @deyschasmith!
A new era. Introducing @deyschasmith, the new head of NIL Wire. A former editor at SLAM, she'll bring an entirely new voice and vision to how we cover college athletics through the lens of money, NIL and storytelling.
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