Influencers in full creative control.-Expect influencer marketing to evolve with influencers becoming storytellers with creative control. -Influencers may be seen as creative directors, leading brand communication with their expertise in social media and audience understanding.

Influencer compensation challenges. -Content creators payment may shift to pay-per-performance models i.e (CPE), (CPC) or affiliate models . -Marketers will demand more real impressions and engagement and less vanity metrics.

Shift to longer-term influencer collaborations. -Brands could seek longer-term influencer collaborations for greater credibility and impact. -These partnerships can result in the influencer becoming a brand ambassador with valuable insights for new product development.

The power of user-generated content (UGC). UGC is set to grow as brands use it to build social proof and drive conversions. Key types of UGC include ratings/reviews, TikTok videos, YouTube tutorials, which can be repurposed for SM, advertising, websites, and email campaigns.

Video is the future of content. -Video will be a dominant content type in 2023 due to social platforms focusing on live streaming and video. - Brands should utilize TikTok's growth to reach younger audiences and create both professional brand videos and user-generated content.

Shift to nano- and micro-influencers.-Marketers may turn to nano- and micro-influencers with 1,000 to 100,000 followers for more relevant and authentic content. -Smaller influencers have strong connections with their community, which gives them significant influence.

Seven trends for influencer marketing in 2023 🔐.

RT @EemTriplin: performed at rolling loud for 13 people. gotta start somewhere 🙏🏿

🌈 Happy #PRIDEMONTH to our LGBTQ community and allies 🌈. June is a designated month to support those in the LGBTQ+ community so be sure to spread some love 💛

RT @mefeater: Regina King makes her first red carpet appearance in five months after the passing of her son, as an honoree at Filming Italy….

💚💚.

RT @ibTimyon: Artists looking get on Spotify playlists. Drop your music links, will Dm you if it’s a good fit for our curators.🫵🏽💿🟢.

👀👀.

👀👀👀.

RT @therealjuicyj: my money don't jiggle jiggle.

RT @mefeater: .@iamcardib is killing it in her new role as Creative Director at Playboy, lifting their revenue to huge highs with $64.9M in….

Congrats! 🔥 Well deserved!.

You know what day it is‼️. Tap in Tuesday 👀💿 . It’s time to bump some new tunes🎶. Calling all #independentartist, drop some tracks so we can listen. ⬇️⬇️⬇️⬇️. #IndieArtists #IndependentMusic #HipHopMusic #NewMusic #popmusic #Spotify #rapmusuc #musicproducer #housemusic.

Check this out ‼️💿🔥. #BreakCookies Competition. Calling all independent artists! Do you have what it takes to perform live at The Milk & Cookies Festival headlined by Gucci Mane & Alison Wonderland?. *See instructions on attached flyer. *Last day to submit is May 17th*‼️‼️

RT @Spark1Early: @MusicBreakr