How does AI decide what to cite? Does media coverage really influence what it says?. Short answer: Yes. And it’s a game-changer for PR and comms teams. We analyzed millions of citations from ChatGPT, Gemini and other tools in our new report, “What Is AI Reading?” The findings

Note to applicants/job seekers: We have recently been made aware of scams impersonating Muck Rack’s HR team. Please be cautious of these attempts to elicit banking or other financial or sensitive information. Muck Rack will never request financial information during the.

Our Data Journalist Matt Albasi noticed a surprising trend in this year’s State of Journalism report:. More journalists are self-publishing. It’s a shift that gives journalists more control over their content and audiences, but also adds new complexity for communicators trying to

Our seventh annual State of PR report is officially live! 📊 . This year’s findings cover everything from how AI is becoming central to daily workflows, to the increasing importance of measurable outcomes, changes in platform use and the evolving challenges of securing earned

RT @PRSA: Local news is in crisis: the U.S. has lost 75% of its journalists in 25 years—now just 8.2 per 100K residents. One in three count….

In our What Is AI Reading? Report, we set out to understand what kinds of sources generative AI cites, and the findings were eye-opening. After analyzing millions of citations across AI tools, here’s what we found:. 🔵 More than 95% of links cited by AI are from non-paid sources

We’re excited to announce that Muck Rack made the 2025 #Inc5000 list! Huge thanks to our team, customers and community for helping us reach this milestone. See our rank and the full list here:

Impact isn’t built alone. From campaigns that spark change to creators who move people—real work deserves recognition. Join @ShortyAwards and orgs like Digitas, Nike, UNICEF & Dove. Enter by Thursday, Aug. 14 👉 #shortyimpact #awards #storytelling

Generative Pulse supports GPT-5 and it’s a game changer for PR and Generative Pulse users. With enhanced reasoning, summarization and language capabilities, GPT-5 marks a major shift in how people engage with AI-generated content. That means how your brand shows up in AI

In our "What Is AI Reading?" report, one of the prompts we tested was: “What's an example of the worst MLB baseball team you can think of?”. Across tools like ChatGPT and Gemini, the responses weren’t just lists. They varied significantly depending on whether citations were

👀 Surprise stat from our State of Journalism report:. Facebook is the #1 platform journalists use regularly. Even more than X, LinkedIn or Instagram. In a year full of platform shifts and algorithm changes, Facebook still holds the top spot. 📊 Did you expect this? Or does it

What’s shaping AI search results?. Our latest “What is AI reading?” report along with insights from our Senior Director of Data, Matt Dzugan, is featured in @PRDaily, spotlighting the top sources LLMs pull from and what it means for PR pros looking to influence AI outputs. Read.

How does #AI describe your brand?. Join us August 6 at 1pm ET for a webinar breaking down Muck Rack’s "What Is AI Reading?" report. Plus we'll be demoing Generative Pulse, our new tool for tracking brand visibility in AI. Save your spot now:

As tools like ChatGPT, Claude and Gemini become the first stop for information-seekers, how AI describes your brand is starting to reshape reputation, trust and visibility. Meet Generative Pulse: the first PR-specific tool built to help communicators understand and shape how

Big thanks to Eleanor Hawkins for covering our latest research in this exclusive for @Axios. The story dives into key findings from our “What Is AI Reading?” report, like how AI tools such as ChatGPT and Claude rely on news outlets to shape their answers, and why earned media

Muck Rack and @Rebuild_News have mapped local reporting capacity across all 3,141 U.S. counties, revealing just how widespread the shortage truly is. Explore where local journalism is holding on and where it’s disappeared. What’s been the most eye-opening stat for you? Let us

Thanks to @Axios for spotlighting our Local Journalist Index in today’s coverage of the growing gaps in local news. In his article, @AlexJamesFitz breaks down how steep the decline really is and why it matters. With just 8.2 local journalist equivalents per 100,000 residents on

Turning missions into movements — and meaningful recognition. The 10th Annual @ShortyAwards celebrates the work shaping the next decade of impact. Join brands like Nike, UNICEF, Dove, and changemakers like LeVar Burton. Enter by Aug 14, 2025 👉

We had a great time at yesterday’s panel with The New York Times diving into what’s shaping media relations today and what’s next. Big thanks to everyone who joined us live! If you missed it, we’ll be sharing the recording soon 👀

Generative AI is changing how people discover and trust brands. It’s no longer about who ranks first, it’s about who gets cited. This is Generative Engine Optimization (GEO), and it’s powered by PR. Join Muck Rack CEO and cofounder Greg Galant, along with @prsarahevans