Taylor Jones (Short Term Rentals)
@MrJonesSTRs
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Acquired over $74M worth of Airbnb properties ▪️8.9 Handicap ⛳ ▪️ Learn how to invest in Short Term Rentals (Airbnbs) 👇
Florida, USA
Joined May 2021
Don't wanna be here?
Send us removal request.
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Here's how our portfolio of Airbnb's performed in April:
(121 total live listings)
Total Revenue $1,560,000+
Occupancy: 74%
Average Daily Rate: $549/night
If you'd like to receive passive income from our portfolio of Short Term Rentals, send me a message!
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Pro athletes buying Mom a mega mansion with the first paycheck doesn’t make sense.
Buy her a 16 unit apartment and let her collect ~$96,000 a year in passive cash flow
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We bought a small cabin in the woods with a swimming pool for $390,000
—It has $63,000 in bookings just for summer
🤯
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Remotely managing your Short Term Rentals has never been easier!
There’s no need to pay a property manager 20-30% to manage it for you.
Here’s how we do it 👇👇👇
Time for a thread
🧵
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BOOM 💥
Just launched another resort Airbnb
[Amenities]
—Pickleball
—Basketball
—Mini Golf
—Fire Pit
—Swinging Chairs
—Bowling
—Disc Golf
—Corn hole
—Pool Table
—Arcade Games
—Playground Set
—Giant Jenga & Connect 4
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Resort style backyard Airbnbs for the win.
Our team keeps churning out elite level properties 🚀
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Anyone want to buy a trash pick up business in the N Georgia mountains?
$100K asking price
$12K/mo gross revenue
Comes with 4 pick up trucks
Biz has 50 rental cabins and 400 city homes on its route. Seller is 67 years old and running the biz now.
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Short Term Rental subliminal messaging hack:
Change the WiFi password at your STR to the following:
Leave5*review
Thank me later 😉
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Don’t operate your Short Term Rental with flip-phone level technology
Upgrade your tech stack now with these awesome tools 👇
//Thread//
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🏡 AIRBNB UPDATE 🏡
Was told that Airbnb is using AI to crack down on hosts that have checkout instructions in their messages for guests to do.
Listings that ask guests to do checkout chores can get shoved down lower in the search results and not appear as often in searches…
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Spoke to a guy who escaped Cuba by wind surfing to Florida.
He said he’d just lay on his board overnight when the wind died down.
The courage to be laying on a board in the ocean in pitch black is wild.
Fascinating what people do for freedom.
Hats off. 🎩 🇺🇸
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This Airbnb was purchased for $165,000
In its first year, the A-frame cabin generated $76,426 in revenue!
All this while being located in Manhattan, Kansas
Let’s dive deeper ⬇️
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I feel bad for all the people who thought about buying a house in 2022 or 2023 and didn’t
Because they follow one of these “doomsday” housing accounts and got scared off.
And now prices have risen 7%+ and those homes are further out of reach.
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Remotely managing your Short Term Rentals has never been easier!
You can save 20-30% of your revenue by managing it yourself
Here’s how we do it 👇👇👇
Time for a thread
🧵
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We bought a Short Term Rental cabin last year that brought in over $120k in revenue and we paid $0 in TAXES
Here’s how that works:
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Stop wasting money on cable TV for your Airbnb.
Buy a smart TV
After a month of renting your place, multiple guests will forget to log out of their accounts.
Future guests will get to enjoy YouTube TV, Netflix, Prime, Disney+, etc
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Our golf simulator Airbnb is crushing it
We’re seeing a revenue bump of $10k-$15k above similar listings
When evaluating an amenity for your Short Term Rental, always think about the ROI
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@Levijameshere
Pool leak detection in Florida. Guy comes out wearing flip slops and t shirt, charges $250. Gets in pool with stethoscope style device and liquid dye. Found leak in under 15 minutes. Says he does 7-8 per day and he only works Mon-Thurs. Goes surfing Fri-Sun.
He doesn't even do…
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Is someone going to pay $55,000,000 and NOT be waterfront?
Please explain this to me…
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Discussion from an investor friend:
Florida marina owner
100 boat slips
$1,020,000 in gross revenue
Rejected a $10M offer
Wild.
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💥 BOOM 💥
We Finally Did It!
We put a damn Golf Simulator in one of our Short Term Rentals ⛳️
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You know the worst part of Airbnbs?
•Paid parking
•$7 bottled water
•Paying for WiFi
•Waiting 20 minutes in line to check-in
•Paying a resort fee for amenities you can’t use
•Eating powder eggs
•300 sq ft space
Oh Wait…………….Those Are Hotels
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This Airbnb made $194,000 in revenue last year.
If you buy it for the current asking price, you’ll LOSE MONEY
Time for a breakdown
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Best way to get ahead in RE today if you’re under 25:
1. Buy a duplex
2. Live in one side & convert other side to STR
3. Build operation knowledge of running an STR
4. Move out of duplex & STR both sides
5. Reinvest profits into larger STR purchase
6. Repeat 2-3 times & be set!
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Don’t operate your Short Term Rental with small boy level technology
Upgrade your tech stack now with these awesome tools
👇👇
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We added a star gazing net in one of our decks.
Incorporate amenities other listings don’t have.
Simple formula to win with STRs.
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If you come across the “Real Estate Doomsday Bros”, just drop these 3 charts on them…
Ask them how this is anything like 2008?
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Airbnb Pro Tip:
Add these to your night stands to make it easy for guests to charge their phones, watches, gadgets, etc.
No one likes reaching behind the bed to try to get to an outlet 🤦♂️
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We bought a Short Term Rental property last year that brought in over $135k in revenue and we paid $0 in TAXES
You can use the same methods we did for your Real Estate property too
Here’s how that works:
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You know the worst part of Airbnbs?
•Paid parking
•$7 bottled water
•Paying for WiFi
•Waiting 20 minutes in line to check-in
•Paying a resort fee for amenities you can’t use
•Eating powder eggs
•300 sq ft of space
Oh Wait………….Those Are Hotels
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3 appraisals came back this week:
All of them were
**checks notes**
Right at contract price!
Man these appraisers are so good these days. It’s unbelievable.
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New York City's ban of Airbnbs has BACKFIRED
The opposite of what they were hoping for is playing out.
Here's a deep dive into the numbers
👇
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Airbnb released the 16 Most Important Amenities guests search for…
(I’d recommend integrating all 16)
Here’s the list 👇
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We bought an STR cabin last year that brought in over $115k in revenue and we paid $0 in TAXES
Here’s how that works:
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🚨Pro Tip For Your Short Term Rental:
Add these to your night stands to make it easy for guests to charge their phones, watches, gadgets, etc.
No one likes reaching behind the bed to try to get to an outlet 🤦♂️
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Airbnb WiFi Hack
————————
Set your password to this:
Leave5*review
(Thank me later)
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I spent the past 10 days in Italy & only consumed the following:
Coffee
Bread
Pasta
Wine
Beer
Espresso Martinis
Cured Meats
Cheese
Gelato
Pastries
Despite this I got on the scale this morning and…
**checks notes**
Down 2 pounds
Lol how is this even possible🇮🇹
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Too many realtors & Airbnb “gurus” are selling you a bag of flaming hot poop
Here’s my napkin math way to know if a potential Airbnb is worth pursuing:
(Secret revealed in next tweet) 🤫
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Don’t overthink your Airbnb:
There’s a “sex cabin” in Georgia that’s pulling in over $500/night
(See below 👇)
Riches in the niches
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Homes are built TOO BIG:
Avg home in 1980:
1,595 sq ft
Avg home today:
2,386 sq ft
That’s 791 sq ft of difference.
On top of this, the average family is down from 2.73 to 2.50 members.
If you assume $225/sq ft, homes are $178k+ MORE expensive due to their size.
Go small!
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Our golf simulator Airbnb is crushing it
We’re seeing a revenue bump of $25,000+ above similar listings!
When evaluating an amenity for your Short Term Rental, always think about the return on investment
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The golden goose of RE Tax Benefits:
Car Washes
They qualify for 80% bonus depreciation
Ex: purchase a $2M property. 10% allocation to land and remaining 90% depreciable 15 yr property.
Of the $1.8M, you can write off $1.44M of the PP IN THE FIRST YEAR!
Go buy car washes
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Give me another listing on Airbnb/VRBO and I bet I could drive more revenue than the current owner!
Let me show you how that's done
👇👇👇
1/
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Want a secret way to drive more 5 star reviews than other Airbnb hosts?
—Include floor plans as the last 2-3 photos of your listing
Guests know exactly what they are booking and this leads to more 5 ⭐️ reviews!
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Another home-run from our design team
—Out design
—Out amenity
—Outsized returns
We’ll continue to execute our plan and drive more revenue!
**Side Note:
This property booked $11.5k on its first day live on Airbnb/VRBO
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Operating an Airbnb is NOT “passive income”
Example from this weekend:
Cabin in the mtns had septic tank clog up. Now there’s literally shit in the woods.
Beach cottage has sewer line back up. $2k later, it’s back to working.
Don’t be fooled to thinking this stuff is easy.
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This is what happens when we print $6T
Did no one else pay attention in economics class?
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Just had an NFL Quarterback book one of our properties for Super Bowl weekend.
Let’s go!!!!
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Don’t be ashamed being small…
There’s some 1 Bedroom Airbnb’s pulling in over $200K in gross revenue!
Here’s a list of some high producing 1 Bedroom Airbnb’s from across the US.
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Talked to a fellow investor who wins a good amount of deals. I asked him how he is structuring his offers.
He said he includes $1,500 same day wired for seller for accepting his offer and $1,500 for the listing agent. Even if he backs out during DD, they keep the $3k he wired
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The 1% RULE (but for STRs)
Goal of the property is to gross 20% or more of the purchase price.
Example:
Purchase a $1M home at the beach. I'd want it to generate at least $200k in gross revenue on Airbnb/Vrbo.
If we can hit these targets, we will generate a strong return 💰🏠
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We bought an Airbnb last year that brought in over $135,000 in revenue
And we paid $0 in TAXES
You can use the same methods we did for your Real Estate property too
Here’s how that works:
👇
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STR Underwriting 101
Property Mgmt
Insurance
Taxes
Utilities
CapEx
WiFi
Furniture
Renovations
Accounting/Legal Fees
Technology fees
Household supplies
General upkeep
Maintenance calls
Lawn Care
Pest Control
Debt Service
If your favorite STR “guru” isn’t accounting for these…🤦♂️
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Staying at an Airbnb currently and they have this sign in the house…
You can literally pay a service $50/mo to do this for you.
Non-hospitality hosts like this will erode and cream will rise to the top
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Airbnb/VRBO Property We Bought
Purchase Price:
$904,000
First 6 months live on Airbnb/VRBO:
$124,176
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•1 week live on Airbnb/VRBO•
$21,857 in bookings
This home is going to crush it in our 2nd Fund
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We’re not quite at the top of the RE market yet
People are still able to sell homes and the listing photo has a man cooking in it
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Airport lounges are overrated.
Why would someone want to sit at an airport longer than they have to?
I’ll spend more time at my house instead
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We dropped a new Short Term Rental backyard paradise for kids (and adults)
—Swimming Pool
—Mini Golf
—Outdoor Bowling
—Basketball Court
—Hot tub and bar
—Fire Pit
—Corn hole
—Kids teepee tents
—Playground
—Giant Chess
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Want to make your Airbnb standout in a crowded market?
Add a cool amenity that no one else has.
Example:
We put a star gazing net into the deck at one of our cabins. This is a unique amenity that others don’t have!
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Airbnb is NOT the reason for the housing shortage
——————————————-
We’re short over 3M homes in the US
There’s 1.67M listings on Airbnb in the US
If every Airbnb went away, we’d still be short 1M+ homes
**You’re entitled to your own opinions, just not your own facts**
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Yeah sex is cool but have you ever done a Reverse 1031 Exchange before?
Me and my wife just did one.
Let's talk about what we did:
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People DM asking
“hey, I have $50k to buy my own STR, what should I do?”
Honestly, go start a SMB within the STR space:
Co-hosting
Cleaning Co
Landscaping
Trash Removal
Maintenance
Pool cleaning
You can scale to high 6-figures in 12-24 months. Then go buy a cash flowing STR
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Want a secret way to drive more 5 star reviews than other Airbnb hosts?
**Include floor plans as the last 2-3 photos of your listing**
Guests know exactly what they are booking and this leads to more 5 ⭐️ reviews!
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Want to see the sexiest Airbnb?
Here’s an amazing 1 bedroom near Zion National Park.
(By the way)
They’re pulling in $268,000 a year 🤯
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One of the smarter hacks around the house I’ve done:
-Throw out all my socks
-Buy a 20 pack of the same exact sock
No more missing or mismatched socks
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Always love when a new listing crushes it out of the gate!
First 48 hrs
.
.
$12K+ in bookings
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We've acquired 20+ Short Term Rentals since November using other people's money!
Time for a story on how it happened
//THREAD//
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Want to avoid guest disappointment?
Have floor plans of your property in your listing photos.
Now guests can get a feel for the entire space and not be surprised when they show up.
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Absolutely ridiculous:
2 weeks live on Airbnb/VRBO…
$57,465 in bookings
Our Playbook
——————
Out Design
Out Amenitize
Out Operate
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🚨BREAKING NEWS🚨
We just closed our 1st Short Term Rental Fund which included over 75+ properties.
Here's a summary of the past year
🧵/
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Don’t overthink your Airbnb
There’s a “sex cabin” in Tennessee pulling in over $500/night
(See below 👇)
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Interesting STR idea:
-Buy a property
-Start a brand new Airbnb profile
-Operate it for 3-6 months and qualify for superhost status
-Sell the property with the Airbnb account & superhost status attached to it
-Can achieve a business yield vs appraisal value for your property
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Want to drive $200,000+ to your Airbnb?
-Make your property a one-of-a-kind resort for families/friends to gather
Here’s our newest one in Florida 😎
Bowling 🎳
Fire Pit 🔥
Mini Golf ⛳️
Pool 🏊
Game room 🕹️
Billiards 🎱
Giant Chess ♟️
💰🚀
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Want a secret as to why we drive more 5 star reviews than other STR hosts???
We include floor plans as the last 2-3 photos of our listings
Guests know exactly what they are booking and this leads to more 5 ⭐️ reviews!
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Welcome to Florida
(Golf course in North Orlando)
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The additional $3,000 per year I pay for insurance to live in Florida allows me to be at the beach in February with 75 degree weather.
While 90% of the country is freezing their butt off.
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Boring way to get rich in RE:
▫️Get high paying sales job in early 20s
▫️Buy 1 $300k rental property a year from age 26-30 (20% down)
▫️Assuming a 3% annual appreciation your homes are all paid off & worth $3.75M at age 60
Become an LP & live off 8% annual dividends (~$240K)
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A laugh at the Airbnb TikTok “Gurus”
They show $200 for utilities on their underwriting 😂
*First thing people do when on vacation…
crank the AC down to 65 degrees
I know you haven’t operated Short Term Rentals if you aren’t actually accounting for real life expenses.
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**UPDATE**
Through 2 weeks of being live,
“Barbie’s House” generated $23,881 in bookings!
Hats off to our design/operations team for pulling this off
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Airbnb released the
“16 Most Important Amenities guests search for”…
(I’d recommend integrating all 16)
Here’s the list 👇
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Our competitors bunk beds
VS
Our bunk beds
—And people wonder why they don’t have any bookings
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We bought a struggling Airbnb.
Here’s the before and after transformation that occurred.
Now this will be a cash flowing monster!
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Launched an epic LAKEFRONT Airbnb
-Hot Tub
-Playground
-Kayaks
-Paddle boards
-Fire Pit
-Horseshoes
-Movie Theater
-Game Room
-Hammocks
-Corn Hole
(Location: Pennsylvania)
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Ocean front 4-plex STR for sale for $3.4M and it’s generating…
**checks notes**
$300k in revenue 🤮
Great property, terrible deal
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⚠️ Airbnb Photo Pro Tip
Stage your listing photos with lifestyle accessories.
These get people emotionally drawn to your listing as they imagine their family in the space.
Once this happens, you secure the booking!
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Talked to a small construction builder:
Said he is paying day laborers $500/day to get people to show up.
No one wants to work apparently
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The FIRE guys on this app have it all wrong
-Save up $475k
-Buy a 12 unit motel in Florida near the beach
-Live in the owner’s suite
-Enjoy ~$80k in annual free cash flow
Live by beach ✅
Own RE ✅
Much better option than some of the proposed FIRE plans I’ve seen on here
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Honest Question:
How is it that every deal this guy’s team “finds” has:
$5k in renovations, $20k in furnishings, and only 1% closing costs?
🤔
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Best way to get ahead in RE today if you’re under 25:
1. Buy a duplex
2. Live in one side & convert other side to STR
3. Build operation knowledge of running an STR
4. Move out of duplex & STR both sides
5. Reinvest profits into larger STR purchase
6. Repeat 2-3 times & be rich
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STR Beginner's Tech Guide:
Guesty/Hospitable/Uplisting
Pricelabs/Wheelhouse
Schlage
Google Nest/Honeywell
Airdna/Rabbu
StayFi
Ring
Noiseaware
TurnoverBnB
Roku TVs
Get familiar with all of these companies and integrate them into your STR business to be successful!
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Short Term Rental subliminal messaging hack…
Change the WiFi password at your STR to the following:
Leave5*review
Thank me later 😉
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I can figure out if a new Short Term Rental market is viable from a yield perspective in under 5 minutes
Here’s my 5 minute analysis guide to decide if a new market is worth diving into
👇
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We bought an Airbnb l last year that brought in over $135,000 in revenue
And we paid $0 in TAXES
You can use the same methods we did for your Real Estate property too
Here’s how that works:
—————
Depreciation is the act of slowly deducting the initial expense of an asset…
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Real Estate crash isn’t coming (sorry crash bros)
Here’s why…
New Listings Data
This week in 2009
269,861
This week in 2024
49,559
We have 5x LESS homes for sale now compared to 2009.
And oh by the way, we have 30,000,000 more people living in the US now compared to…
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There are 12 attributes that separate successful Short Term Rentals from unsuccessful ones
Time for a list
📝
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One of the best parts of owning STRs is the ability to use them whenever you want.
I don't see any of the self storage guys posting pictures of them doing an overnight stay in one of their steel boxes 🤔
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THIS is why I push back against amateur hosts who ZERO hospitality skills entering STRs:
My dad (mostly hotel guy with rare STR stays) gets this message from a host after 2 days of no response to multiple messages.
Hosts like this are what drives consumers toward hotels!
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Want to know what the best ROI is for your Short Term Rental that costs under $100?
.
.
.
.
String Lights
.
.
.
.
These will make your outside photos pop & set a great mood for guests.
I'm shocked at how few listings I see that have string lights in the backyard or decks 💡
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Cabin
#2
officially listed ✅🏠
4 bookings on the 1st day! 2 more inquires in the pipe.
Let's Gooooo 💪
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