Jacob Espinoza
@MrJacobEspi
Followers
38K
Following
105K
Media
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Statuses
38K
Salem, Oregon’s hype man. Sharing thoughts about building a local media company. You can build a 10k monthly local media biz👇
Joined December 2010
Three days ago, our title sponsor reached out to hit pause as they head into the slow season. Today, someone dm’d me saying they are getting a ton of leads from our ads and wanted more exposure. Ten minutes later, they signed on as our new title sponsor. 🎉🎉.
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Going to start streaming my local podcast live on FB since that is where the majority of my city still hangs out. Curious to see how it plays out. Got a sponsor for our first one.
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“If i put in the work consistently is this going to work?”. If you put in the work consistently there is no other option.
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I have an Instagram page in Salem, Oregon, that is followed by almost every local business within a 20-mile radius. Would love to talk about sponsorship opportunities with b2b brands.
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Tried a new style of video today. Will be doing more of this for sure. Putting myself into the story of Salem instead of only reporting on it. Lots of potential of collaboration here. Early signs are great. Average watch time is almost 20 seconds.
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Two more big sales meetings planned this week. All leads are inbound via my Instagram DMs. Had a well respected business leader say publicly that the page is the best thing to happen to Salem in awhile. There is so much power in consistently creating content. I'm blessed.
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One of the biggest car collections in the world is in Salem, Oregon. 🤷
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RT @MrJacobEspi: So much power in stepping into a conversation with an open mind. Being tied to a specific outcome is a great way to miss….
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RT @lifeof_scoop: Borrowed something from @MrJacobEspi. Everyone loved it. A reader who lives 30 minutes away even got inspired and posted….
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One week after launching the Spanish version of our page. Momentum is looking great. This is going to open up a lot of doors for us. ✈️✈️✈️
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So much power in stepping into a conversation with an open mind. Being tied to a specific outcome is a great way to miss out on an even better outcome.
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RT @KevinEspiritu: BREAKING: I am hiring a Creative Producer for @epicgardening's YouTube channels. Our channels are at 3.8mm, 500k, 370k,….
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Proud of how the media company has grown this last year. We could be bigger, but I will never regret coaching my kids' teams and taking time off for road trips with them. If you let it, comparison can be the thief of joy, but I'm happy with my priorities right now.
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RT @HoodyAndShorts: This local newsletter community is so awesome. If you haven't yet, reach out to someone, book a video call. Shoot the….
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I try to balance humor with community updates on the page. This is my most popular Story of all time. Almost 6k views in 6 hours. Normal stories for me get between 3k-4k.
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Major win for local content creators on Instagram. Been much more intentional with my captions lately. Shout out @instagram for doing the Lord’s work out here. Would love to partner with them and help develop local journalists who understand how to use the platform to create.
On July 10 open ai started favouring more towards pulling instagram posts as a source. So @MrJacobEspi and people doing instagram are on the right track. Need to get on that. SEO is changing quick.
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Every insurance agent and realtor wants to dominate their local market. Then they buy Facebook ads about rates and listings. Here’s what actually works:. Become your community’s biggest champion. While your competitors are posting about “great rates” and “just listed,” you.
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This guys keeps raising the bar. ✈️.
In partnership talks with ██████, one of my favorite international alcohol brands. We’re discussing a phase 1 that would involve advertising (sure), bowling leagues (yup), experiences (ok), and co-branded fly rods (hell yeah!!!). Turning the fun and absurdity up to 11.
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The amount of influence you can earn by consistently posting memes and short-form videos with your face in the camera is amazing.
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