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Adam Apicella Profile
Adam Apicella

@MrAdamAp

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62K
Following
22K
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651
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Founder @Esportseng; Founding Employee @MLG; VP, @Activision @Blizzard_Ent; ‘22 Production Exec of the Year ‘21 Esports HOF Inductee

Hilliard, OH
Joined August 2011
Don't wanna be here? Send us removal request.
@MrAdamAp
Adam Apicella
6 days
With coaches being added back for CoD (I'll withhold my opinions on it), there is now a role for retired pros and/or really strategic minds that really understand the game. That said, with this change @BenJNissim still won't find his way onto a CoD stage.
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@MrAdamAp
Adam Apicella
16 days
Nothing puts life in perspective faster than near tragedy. Someone's firework display tipped over and hit my kid in the chest. he threw it off his chest before it exploded. Life is too short. Reach out to your family and friends. Enjoy the day.
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@MrAdamAp
Adam Apicella
16 days
In all of the best ways, we'll always be the kids that figured out how to make it happen, even taking lamps from our hotel rooms to light the 'stage'
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@MrAdamAp
Adam Apicella
16 days
I was a kid with no guidance flying all over the world with other kids building massive experiences for other kids. Absolute chaos in hindsight. Super proud to have been part of a killer group of teammates.
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@MrAdamAp
Adam Apicella
16 days
MLG was the coolest thing I have ever helped build, but so many times we were in over our heads trying to figure things out. It was hard, and all of us that were involved over those years were imperfect. I wish we could do it over with wisdom, but what we did was life altering.
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@MrAdamAp
Adam Apicella
16 days
Went down MLG memory lane yesterday w/ a long random call that brought up so many things I had forgotten. What I realized is that our memories & feeling about it are all our own, but what is true is that we were all kids with no experience doing something bigger than us.
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@MrAdamAp
Adam Apicella
22 days
Congrats to my good friend @justin_inacio for making the @PremierLacrosse all star game. Hard work pays off.
@PLLChaos
Carolina Chaos
22 days
steppin up big time 😤. @justin_inacio has been named a PLL All-Star
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@MrAdamAp
Adam Apicella
2 months
Halo Worlds!.
@HCS
Halo Esports
2 months
The Road to #HaloWC 2025 has begun 🏆. Join us at the @Halo World Championship - Tickets are AVAILABLE NOW!. Secure Early Bird pricing and save 20% off GA tix for the month of June, with an additional 10% off when you use an HCS Partnered Team code!. 🎟️
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@MrAdamAp
Adam Apicella
2 months
I worked w/ John for 13 years. He was employee #4 at @MLG and was the author of our foundational league principles and was the god father of what became known as the Pro Circuit. John is among the very best in our industry and a true pioneer. GGs for 9 years building Apex.
@EsportsCommish
John Nelson
2 months
Last day at EA after 9 years. What a ride!.
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@MrAdamAp
Adam Apicella
2 months
Ran out of characters. Apex, Warzone, and a variety of other titles would also be amazing at Dreamhack. WE WANT ALL OF THE BEST GAMES.
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@MrAdamAp
Adam Apicella
2 months
Also @hitchariide I'm totally open to community figureheads operating something dope on our floor. As long as it sells tickets and makes fans stoked, let's talk.
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@MrAdamAp
Adam Apicella
2 months
Sure, why not?. I want every game that has a large scale esports program (whether community driven or publisher operated) at Dreamhack. We really want open brackets. Wish list (in addition to what we're doing): Rocket League, Smash, Marvel Rivals, Valorant, LoL, Fortnite, WoW.
@hitchariide
OpTic Hitch
2 months
@MrAdamAp melee at dreamhack next year?.
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@MrAdamAp
Adam Apicella
2 months
This is amazing. Multi game events are incredible for creating hype and awareness. We also saw amazing viewership for every game on the floor.
@GGBreakingPoint
Breaking Point
2 months
Major 4 viewership peaked at 188K viewers . ➤ +71% peak viewers compared to last yr.➤ 123K avg viewers (vs. 60K last yr), or +104% 🤯.➤ +62% total hrs watched despite 1 less day. The DreamHack Effect 📈
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@MrAdamAp
Adam Apicella
2 months
It’s on my list.
@MrCoffeeStains
Cody
2 months
@MrAdamAp @DreamHack Please come to Anaheim 🤞.
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@MrAdamAp
Adam Apicella
2 months
Anna and team are rockstars. If you are a creator and want to be at DreamHack, she is who you speak to.
@Laejten
Anna Nordlander
2 months
DreamHack Dallas 2025 - Another record breaking festival! As always many learnings but overall a fantastic event. The numbers;.🌎 60,000+ visitors - MOST ATTENDED DREAMHACK IN HISTORY. ⭐️ 900+ Creators, Cosplayers and entertainers from various platforms, like Brandon Moreno,
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@MrAdamAp
Adam Apicella
2 months
Stoked to be helping lead @DreamHack . Dallas:.60,000+ visitors - MOST ATTENDED DREAMHACK IN HISTORY. 900+ Creators, Cosplayers and entertainers from various platforms. 12+ esports competitions w/ over $2 million in prize pools. 1,000,000 sqft of content, 125+ Exhibitors &.
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@MrAdamAp
Adam Apicella
2 months
RT @MLGPuckett: @MrAdamAp Dude seeing all of the crowd from multiple titles coming in for the finals was so dope. Truly bringing gamers to….
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@MrAdamAp
Adam Apicella
2 months
Dreamhack Dallas was dope. Esports and gaming in general needs events like this. Just the start, we need more tournaments and stages. Working on it. Thanks for attending.
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@MrAdamAp
Adam Apicella
2 months
All @CODLeague @DreamHack Dallas tickets are sold out!!. You can still watch the action with a GA DH ticket, but all guaranteed seating inventory is full . GGs.
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