MoreFirePR
@MoreFirePR
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Northamptonshire, UK-based PR consultancy providing complete communication services for your company's needs. #CIPR Diploma & #FSB Member. Contact Mark Ferguson
Northamptonshire, UK
Joined January 2009
"We are witnessing a global weakening of rules alongside the settlement of trade disputes using power & retaliation, rather than any form of neutral arbitration..." Read Prof Nada @Kakabadse of @HenleyBSchool & peers' predictions for 2026 via @BoardAgenda
boardagenda.com
Buckle up: it looks like boards are in for a turbulent time. We interviewed key figures about what this new year might bring for business.
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In #university marketing the goal is to foster 'customer citizenship behaviour' - when people feel such a deep brand connection they willingly defend, promote & help others engage with it - Youssef Chetioui, @AlAkhawayn #University via @timeshighered
timeshighereducation.com
University students can be lifelong brand ambassadors for their institution. To harness the power of word of mouth, create an environment where students feel they belong
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Watch the full podcast here - https://t.co/90dQntpFMO
#hospitalitypodcast #favouritetable #restaurantpodcast
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It’s people, not tech, who change institutions. Human-centred #GenAI means designing, deploying & governing its use in ways that enhance, not replace, human judgement. By Abderrahim Agnaou of @AlAkhawayn #University, via @timeshighered
https://t.co/XeioWMLPbB
#Morocco #HigherEd
timeshighereducation.com
How a human-centred approach to embedding GenAI ensures the tool enhances human reasoning, rather than replacing it, institution-wide
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BLOG: #Copywriting is more than just algorithmic word generation. It involves understanding people's hopes, fears, background and psychology, but what does this mean in 2025 when generative #AI tools are commonplace? https://t.co/nrvsUrHfYR
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'How #business #education can preserve cultural heritage' - Ahlam Fakhar, assistant prof at @AlAkhawayn #University explains the benefits of protecting cultural traditions, via @timeshighered
https://t.co/we7qwVT5bq
#Morocco #highereducation @MoreFirePR
timeshighereducation.com
Strengthen communities and protect cultural traditions by using business education to support artisanal practices. Here are four ways to do so
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New from @The_IoD - 'Risk & rules are vital foes: Trade‑offs are essential at the tops of firms' explores a delicate balance at the heart of good #governance & the legacy of Prof Andrew @Kakabadse. Read more https://t.co/OaVfTL2A2W
@HenleyBSchool #Leadership @MoreFirePR
iod.com
In August, after a short illness, Andrew Kakabadse died. The sad news came as a shock in the middle of a hot summer. Many company directors will have been familiar with his work. Professor Kakabads...
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The 2025 #AutumnBudget – What it means for #restaurants, and how our industry moves forward. Read the latest comment by John Jones of @ft4restaurants... https://t.co/ySPKi99Kvr
#hospitality #software #Favouritetable
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WATCH: 'How losing just 1% of customers could cost your restaurant hundreds of thousands' - Mark Ferguson, on behalf of @ft4restaurants, speaks to Mark Dickinson, international #restaurant #management expert... https://t.co/mVxhoT9A5r...
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'For #boards, the dilemma & value of the dissenting voice is not about individual courage to speak up, its a matter of culture,' say #leadership & #governance experts, Profs Andrew & Nada @Kakabadse of @HenleyBSchool, via @BoardAgenda
https://t.co/47Mg7PkoZ7
#highereducation
boardagenda.com
For boards, the dilemma and value of the dissenting voice is not about individual courage to speak up—it's a matter of culture.
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As governments demand efficiency, attempts to transform state effectiveness rely on structural change, which can generate friction & resistance. A renewed spirit of the 'Top Management Programme' is needed. Follow me on @Medium.. https://t.co/QYhLCavmi2
@HenleyBSchool @MoreFirePR
nadakakabadse.medium.com
Professor Nada Kakabadse, Henley Business School
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Want to communicate effectively through and with the media but being ignored? Journalists aren’t overlooking you because they dislike your business. It's because they’re drowning... Read our latest #blog
https://t.co/2E2AkCzqeU
#PublicRelations
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I'm looking forward to the challenge of helping reform the management of UK #publicservices... https://t.co/VlnKizUWxd
@HenleyBSchool #HigherEducation
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Empress #TheophanoPrize presented to @europanostra at the sixth ‘Empress Theophano Prize’ on 7 November, 2025, at a historic awards ceremony held at the Rotunda Monument in #Thessaloniki, #Greece. Read more https://t.co/KDZ6BFTg83
@HenleyBSchool @MoreFirePR
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Why women land top jobs in struggling organisations – they may just be better in a crisis - by Prof Nada @Kakabadse, @HenleyBSchool & Dr. Rita Goyal, @covcampus...
theconversation.com
Women can bring a leadership style that can really benefit organisations that are in trouble.
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The 'Excellence in #Board #Education – Professor Andrew @Kakabadse Award' goes to BRD Asset Management S.A.I. for integrating continuous learning & reflection into its #governance culture. Read more via https://t.co/5otMLH5oNu
https://t.co/z5lUF5jZpM
@HenleyBSchool
romania-insider.com
On Thursday, October 30, 2025, over 150 board members, executives, and thought leaders gathered at the InterContinental Athénée Palace Bucharest for the Future of Boards Awards Gala 2025, organized...
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BRD Asset Management SAI was honoured with the ‘Envisia Professor Andrew @Kakabadse Award for Excellence in Board Education’ at the Future of #Boards Awards Gala, held on 30th October, 2025 in #Bucharest
https://t.co/mbLr8hC30y
@HenleyBSchool
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