(1/5)🤔 Who are my customers? Understanding this is crucial for any company, but traditionally, it has been quite challenging to figure out. Demographic information or surveys often fall short of providing insights on real interests and preferences.

📊 Want to know how these collections performed and what kind of customers they attracted? Check out Moonblock: https://t.co/CI5r1nyIKn

👟 @adidas and Japanese streetwear brand @BAPEOFFICIAL announced a limited edition of sneakers associated with NFTs

🍟 @McDonalds Singapore is giving away free, non-tradable PFPs - jumping on the Grimace Shake hype on TikTok

☕ @Starbucks expanded their NFT collections within the Odyssey loyalty program, now encompassing a total of 13 collections

☕ @BialettiPerks , the famous coffee brand, introduced the ‘Moka Expressions’ NFT collection, featuring unique phygital deliveries.

🏀  https://t.co/8pzWhKL5bM, a German streetwear brand, has recently introduced their ‘Mooncourt Booster Pack’ NFT collection.

👟 @footlocker unveiled the ‘Virtual Stripes’ NFT collection, accessible exclusively to members of their loyalty program, FLX

🚘 @MercedesBenz started its Web3 venture with @mercedesbenznxt and introduced the ‘Maschine’ collection

🛡️ Bundesnachrichtendienst (BND) unveiled the ‘Dogs of BND’ NFTs as part of a campaign to attract Web3 talents

👜 @LouisVuitton introduced the ‘VIA Treasure Trunk’ collection and executed a ‘Speedy’ bag airdrop with real-life claiming🕵️‍♂️ The German Federal Intelligence Service

👟 @dotSWOOSH by @Nike introduced the ‘Our Force 1’ collection and partnered with EA SPORTS (FIFA) and Epic Games (Fortnite)

🔥 Eager to catch up on the latest Brand NFT buzz? 🚀This one’s for you! 👀We’ve compiled a snappy recap to keep you in the loop.✨ Projects that happened the past 3 months (May - August 2023)

Interested in what customers these brands and collections attracted? Check out the Moonblock brand intelligence platform ->

(7/) While some one-off experiments have been sunset, brands that successfully connect Web3 activities to their core business double down and seek to get it right.

(6/) @MercedesBenz  launched its Web3 arm @MercedesBenzNXT, a home for its digital collectibles alongside its first of three announced core collections “Maschine”

(5/) @LouisVuitton launched its "Via Treasure Trunk" initiative in June 2023. It features a limited-edition collection of digital NFTs linked to physical trunks with access to future NFT drops, physical experiences, and VIP services.

(4/) @eth_porsche launched its first flagship PORSCHΞ 911 NFT collection in January 2023, featuring a series of digital artworks inspired by its iconic 911 sports car across different “roads”

(3/) Despite that, new flagship initiatives by major brands have been launched, partnerships established and corporate structures internalized. Among them we have seen

(2/) The NFT market has been in a bear market for most of 2022 and 2023. Hype and speculation have settled. Hyper financialization of NFTs calmed down.

(1/)🐻 Despite the bear market in 2023, new prominent brands entered the NFT market with flagship initiatives