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Mike Schaffnit Profile
Mike Schaffnit

@MikeSchaffnit

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Following
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Senior Video Editor @ Blizzard Entertainment | Currently working on @Warcraft. Views expressed are my own.

Los Angeles
Joined January 2011
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@MikeSchaffnit
Mike Schaffnit
1 day
@Magickmann1 put me in coach!!! 🤣
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@MikeSchaffnit
Mike Schaffnit
1 day
I swear... (even tho I have been teasing it for years) I AM still working on the content that I've been promising. It's just taken a lot of time to dial everything in!
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@MikeSchaffnit
Mike Schaffnit
29 days
šŸ‘Š šŸŽ¤ āœ‹
@thetripathi58
Chidanand Tripathi
29 days
Let’s be honest: what tech calls ā€˜remixing’ is really just fast-track plagiarism. If you’re not starting from scratch, you’re basically a DJ spinning other people’s IP. Prove me wrong.
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@MikeSchaffnit
Mike Schaffnit
1 month
Has anyone talked about the insurance implications on something like this? Right now, even if you use FSD you are still considered to be behind the wheel and at fault in some cases. But with literally no way to intervene, who is ā€œat faultā€ when its your vehicle that is at fault?
@niccruzpatane
Nic Cruz Patane
1 month
Elon Musk just confirmed that Tesla will deliver a Cybercab to a customer for $30,000 or less by the end of 2026. You will be able to buy a Cybercab for personal use.
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@MikeSchaffnit
Mike Schaffnit
1 month
@sircalebhammer But… then I read the comments and I also realize that no one is actually even watching the video. They just read the headline, forumulate their opinion, and then argue their bias. So in the end, did the content even matter?!? šŸ¤ŖšŸ˜‚šŸ˜¢
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@MikeSchaffnit
Mike Schaffnit
1 month
Becz the true irony of the entire video is there is an entire section talking about how A… I… is taking alot of jobs Hell it even repeats it’s closing sentiment twice in back to back sentences But honestly… I’ve learned to not expect a lot of substance from @sircalebhammer
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@MikeSchaffnit
Mike Schaffnit
1 month
I get it. We have always lived in a content economy where ā€œcontent is kingā€ and that means an unsustainable level of consistency. But this version of content is just so devoid of authentic human opinion and creativity. All it does is steal your time for 30 minutes
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@MikeSchaffnit
Mike Schaffnit
1 month
When he says ā€œI made a documentaryā€, what he means is: I used AI to generate a script, replicate my voice, slap generic B-roll over every shot, and then uploaded it to an entirely seperate channel to avoid being called out for it. I sincerely hate what ā€œcontentā€ has become
@sircalebhammer
Caleb Hammer
1 month
The worst monthly job numbers since the Great Recession just hit… things are getting crazy. I did a deep dive and made a short documentary on what’s going on. Watch here: https://t.co/JXXKbKjjZs
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@MikeSchaffnit
Mike Schaffnit
2 months
This edit is brilliant! But it is also such a great example of how ā€œeditingā€ is all about rhythm. The sfx compliment the musics ā€œpulseā€ which elevates the entire ā€œfeelingā€. And while the action match cutting is fun to see, what gets shown when is dictated by the musics rhythm
@madaomoshiroi
ć¾ć é¢ē™½ć„
2 months
ć“ć‚Œä½œć£ćŸäŗŗå¤©ę‰ć™ćŽć‚‹ https://t.co/5UCncitaYH
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@MikeSchaffnit
Mike Schaffnit
2 months
As a final disclaimer here… NONE of this is my call. These are just my observations as I get older and try and understand the business side of games. Everyone loves a starving artist, but a company would still need to pay those artists to make what we all love and want to see
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@MikeSchaffnit
Mike Schaffnit
2 months
There is already so much division amongst the players of what ā€œisā€ and ā€œisn’tā€ for them. But the costs to create something like that would HAVE to be finically viable. The Housing trailer shows that art style alone would already divide half of the existing player/viewer base
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@MikeSchaffnit
Mike Schaffnit
2 months
So I guess my question to everyone would be… HOW could we deliver a long form piece of media that you’d actually show up and financially support?
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@MikeSchaffnit
Mike Schaffnit
2 months
There are a ton of streaming platforms that could support a release… but the primary driver of that monetization is THEIR subscription model. Which I imagine has some sort of split involved based on viewership, but there is also a ton of other content that has to be split with
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@MikeSchaffnit
Mike Schaffnit
2 months
So if we take a look at the surrounding distribution landscape you have theatrical and streaming. Now we already saw a theatrical release in 2016, but from a box office standpoint that was most saved by China. So what about streaming?
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@MikeSchaffnit
Mike Schaffnit
2 months
Now sure… one aspect would obviously be the hope for driving subscriptions to WoW or whatever game is involved, but as great as Arcane was… it failed to convert viewers into players.
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@MikeSchaffnit
Mike Schaffnit
2 months
Now… I would love to see that reality happen, but a huge part of movie/series/show creation is monetization and distribution. If WE take the financial risk to make it… how do we recoup the costs involved?
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@MikeSchaffnit
Mike Schaffnit
2 months
After the Housing cinematic was released a ton of renewed interest was expressed in making an animated series or movie. And trust me when I say that I am right there with you. But a lot of people are also saying ā€œTake my money, just make the thing!!ā€
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@MikeSchaffnit
Mike Schaffnit
2 months
Because I have a little bit more WoW twitter engagement atm (hello to my new followers by the way).. I want to ask a serious business question. Let me preface and say that I get no say in what I’m about to discuss, but I have seen opinions that have made me curious.
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@Anna_B_Morgan
Anna Morgan šŸ’™
2 months
So many of us on the team have played WoW for years, so we couldn’t resist sneaking in a guild photo with our characters. These cinematics are truly a labor of love, and I’m endlessly grateful for the people I get to go into battle with every day.
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@MikeSchaffnit
Mike Schaffnit
2 months
Fun fact… my 20 year old character that was created just before Burning Crusade might be hiding somewhere amongst the crowd. 🫣
@megasett
Meg
2 months
imagine guild halls with your own screenshots of boss kills big and framed 😭
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