Nice to see @IanLurie [mascot] honored by @bing @MSFTCopilot today.

They are full of data that enable the email marketer to personalize each message and segment each send. And they are indeed protected from bad addresses that can infect your reputation. If this sounds like a lot of work, it is—much like raising a child. And it’s rewarding.

Too far? Okay, then know this: The best email address lists are grown organically, from infancy to maturity and are maintained with love and compassion.

"Your email address list is your precious crucible, to be kept in a velvet lined case, locked in a secure vault, behind the best security with lasers and private armies to defend it." Excerpt from Chapter 9 of Digital Marketing Fundamentals (Wiley, 2023)

Why I kill business ideas and blame Disney (and Kittens). https://t.co/N2FSAN7DTs

I've been criticized for this advice, given to my kids and my clients. You have to be a little reckless... covered here and then more in Backward Entrepreneur: https:/mo.am/be #entrepreneurship #startup #risk

It's out! https://t.co/RQbEi9aOuQ Backing into strategies can be faster. New book for those with a product idea or who are thinking about starting a business--or helping to grow one. How-to, exercises & tales of teaching unconventional methods to get from #startup to $20M.

It makes me sad that ChatGPT provides better solutions [in many situations] than volunteers on StackOverflow. But not sad enough to not use ChatGPT! Word your query well & you'll get fast solutions that work out of the box. Mostly. But enough to save hours of time & searching!

I really enjoyed this podcast. @sspencer does a great job drawing out the ever-insightful @avinash to discuss analytics, marketing, life principles and more. Much learning and inspiration here!

I'm not certain, but this article may have been influenced by ChatGPT.

Allowing ChatGPT to automatically "personalize" your #Email messages is like hiring a really smart 12-year old to handle your customer communication.

I volunteered to teach an online clinic on digital marketing for @SantaCruzWorks @ https://t.co/eXWw9WGcaH This Thursday 11:30AM Pacific 2:30PM Eastern. The non-profit benefits from each $15 registration. Join us!

If you are 1. near Santa Cruz & 2. are involved in a business where you need customers, come to my session on how to get customers Thursday at 11:30AM. https://t.co/Gzc6VDw2IG Hosted by @SantaCruzWorks I think the $15 ticket includes lunch & helps the non-profit.🙂

Happy to announce @omcp has been acquired by NISM, the National Institute for Social Media https://t.co/ZIpZ2K118U I'll stay as adviser to CEO @RadkeJen & @nismonline who have the experience, vision, and resources to grow OMCP even more in our industry.

If *you* were setting the spam filters for Gmail (or other mailbox services), wouldn't you raise the reputation, and thus deliverability, of email senders where the majority get opened? Or clicked?

Note that @amandanat sets the default to being removed from the list. Bold. Scary for some. But necessary to ensure that every email is a wanted email.

This is a excellent example of permission-based marketing. @Sparktoro will see better email deliverability because they are keeping their list clean. I say: Yes @sparktoro I love your emails because they are useful whether I use the tools or not. Keep -em coming!

Here are the top requests for soft skills from hiring managers looking for digital marketing talent If you plan to move up in your #digitalmarketing #career, be prepared to share short stories about when you practiced those soft skills: Situation, actions, and results.

I had too many old attachments in my #Gmail acct. So I modified a #Python script to save & remove them. Happy to share the script with folks who are #geek enough to play with Python code, know how to use Gmail's IMAP, or who'll improve the script.

This is an all-day #PPC conference with top speakers of the industry and platforms. And it's apparently free (at least while I type this) https://t.co/JWPzU5G1kW See you there. #PSAC23