I got fired from every single job I ever had. Then got fired again on New Year's Eve while vacationing in Bali. Failed 7 businesses. Lost $40K of my own money. Today I run a $4.5M/year agency. How? Because I understood how failure actually works. My story & what I learnt:

We're currently building the #1 platform to learn AI applied GTM and Revenue Growth. Check out 👉 Follow me @MichLieben for more threads on entrepreneurship lessons, business insights, and my personal takes. Like/Repost the quote below if you can:.

Thanks for making it to the end!. I'm Mich - GTM tech expert and CEO @ ColdIQ ( - a GTM agency serving 100+ businesses globally. $6MM ARR and growing.

Lastly, our hybrid sales model is not centeredaround replacing SDRs. It's about letting SDRs be actual salespeople. And letting technical talent be technical. Right people. Right roles. Right results.

In most cases, companies transitioning to a hybrid GTM + SDR model have one primary concern:. "But we need SDRs doing everything!". I'd like to flip the question. Do you need SDRs for everything? Or do you need SDRs doing what they're best at?. SDRs builds relationships. GTM.

We implement this same pattern at billion-dollar companies as well:. - SDRs work the human side.- GTM Engineers build the machine.- Results stay the same or show improvement.- Costs drop by 71%. Many companies are slowly making this shift.

We discovered this building ColdIQ. Started with traditional SDRs. Realized 80% of their time was wasted. Added one GTM Engineer. Everything changed. Now it's our standard model for 110+ clients.

The current shifts and AI revolution creates two career paths for current SDRs:. Path 1: Master human skills.Become the cold call expert. The relationship builder. Path 2: Become the GTM Engineer.Learn Clay, AI tools, automation. Run the systems. Both are essential. Both win.

Old model: 6 SDRs doing everything = $28k/mo.Hybrid model: 1 GTM Engineer + focused SDRs = $15k/mo. Same 20-40 meetings monthly. But lesser expense to company. This is because most SDR work wasn't sales. It was admin disguised as sales.

Meanwhile, SDRs do what AI can't:. Read between the lines on a cold call. Understand unspoken concerns. Navigate complex objections. Build trust in real-time. In the hybrid model, SDRs are freed from menial tasks such as data entry or list building.

Here's what a GTM Engineer's typical week might look like:. Monday: Set up Clay workflows to find 1000 ICP leads.Tuesday: Build AI personalization sequences.Wednesday: Integrate tools (Instantly, Apollo).Thursday: Monitor campaigns, optimize.Friday: Feed warm leads to SDRs

The hybrid model splits work by what humans and machines do best:. GTM Engineers (1 person):.- Build automated systems.- Manage AI tools.- Create prospecting campaigns.- Handle technical operations. SDRs (focused specialists):.- Own the phone.- Build relationships.- Close deals.

AI transformed how SDRs work. Not by replacing them, but by pairing them with GTM Engineers. We've guided 110+ companies through this evolution:.Same pipeline. 71% less cost. SDRs focus on relationships. Engineers handle the systems. How this hybrid model actually works:

RT the first tweet if you found this thread insightful!. Follow me @MichLieben for more threads on tech, AI, and startups. Currently building the #1 platform to learn AI applied GTM and Revenue Growth. Check out 👉

Thanks for making it to the end!. I'm Mich - GTM tech expert and CEO @ ColdIQ ( - a GTM agency serving 100+ businesses globally. $6MM ARR and growing.

OpenAI’s Agent Mode dilemma exposes AI’s uncomfortable truth:. The same features that unlock extraordinary power also introduce profound dangers. But there's only so long you can go without enabling key features like memory in lieu of safety or risk prevention. Full report:.

Removing memory reduced bioweapon risk dramatically. Internally tested as "99% safer.". But OpenAI admits the decision severely limits Agent Mode's potential, crippling its ability to truly revolutionize productivity. Without memory, ChatGPT Agent is powerful, but permanently

In response, OpenAI activated their strongest-ever biosecurity measures, typically reserved for classified labs:. Rigorous biological threat modeling. Training AI to refuse dual-use requests. Real-time content classifiers to detect harmful intent

During expert testing, ChatGPT Agent repeatedly surpassed "novice-level" thresholds for bioweapon-making knowledge. Without emergency measures, Agent Mode effectively became a step-by-step assistant for amateurs wanting to produce dangerous pathogens.

What happens if your conversation triggers these alarms?. Your chat is instantly escalated to OpenAI's security team. Immediate bans follow if deemed dangerous, and the most severe cases result in direct reporting to law enforcement.

To counteract this, OpenAI implemented real-time surveillance of every single conversation, using TWO separate AI systems:. One checks if the chat involves biology. The other immediately evaluates weapon intent. Trigger both, and it escalates fast.