range, and featured offers, and may even link to metasearch listings. In the example below, information from Google Hotel Ads is present within the summaries for neighborhoods and suggested hotels. 🏨 Learn more here. ⤵️ https://t.co/2s8DnEQ84S

AI Overviews tend to be prioritized over the traditional format for Google Hotel Ads, but that doesn’t mean metasearch is completely irrelevant to AI search results. 💻 AI Overviews regularly incorporate information from Google Hotel Ads including hotel name, price

🔍 What is rate parity and why does it matter for hotels? Rate parity means your pricing stays consistent across OTAs and your direct channel. When you slip out of parity, you risk confusing guests, and losing out on direct bookings.

At Metadesk, we believe disparity monitoring is essential for any hotel doing metasearch. Stay in control, protect your brand, and boost your direct bookings. Want to learn how? Check out these insights.👇 https://t.co/S5vzoRoWgb

3. Shift to pay-per-stay metasearch 4. Use Property Promoted Ads For more tips like this, head to our insights page: https://t.co/Q1HSunbAJ0

Here’s how smart properties are winning more direct bookings in a landscape dominated by OTAs: 1. Lead with story, not price 2. Show up where travelers compare

Everyone join us in welcoming Whitney to the team! 🎉 She’ll be stepping into the role of Partnerships Manager for Metadesk, and we couldn’t be more excited to have her on board.

Whitney brings a strong background in hospitality, PR, and communications, and we can’t wait to see the impact she’ll make in driving more direct bookings for our partners through hotel metasearch. 🚀🏨 Welcome to the team, Whitney! 💫

To help you navigate this dynamic space, we’ve compiled answers to some of the most frequently asked questions about hotel metasearch and how it can benefit your property. ↓ https://t.co/YnddXZSjcd

FAQs: Everything hoteliers need to know about hotel metasearch‼️ Hotel metasearch platforms are an essential tool for hoteliers looking to increase visibility, drive direct bookings, and enhance their digital marketing strategies.

Fine-tune your bids and messaging to show the right offer to the right traveler — and watch your direct bookings grow. Learn more from our metasearch experts → https://t.co/V5BOcyHUox

Want to get more from your Google Hotel Ads? Start using audiences to target travelers who are most likely to book direct. ✅ Retarget past website visitors ✅ Reach loyalty members with Customer Match ✅ Expand with “Similar To” audiences

Metasearch is changing the way hotels attract direct bookings. 💰 By showcasing your rates alongside OTAs on platforms like Google Hotel Ads, your property gains visibility, builds trust, and drives more guests to book direct. 🔗

Less dependency on OTAs = more control + higher profitability. 📈 Ready to optimize your hotel’s metasearch strategy? Talk to the experts at Metadesk today. 👇 https://t.co/2uxegiQkaR

Metasearch platforms like Google Hotel Ads put your property front and center, allowing travelers to compare your direct rates alongside OTAs. The result? ✅ Greater visibility ✅ Stronger brand awareness ✅ More direct bookings and profitability

Beyond hotel marketing, metasearch engines also stand out for their: 🔹 Comprehensive results 🔹 Enhanced relevance 🔹 Time efficiency 🔹 Reduced bias 🔹 Focus on privacy and user control

As traveler behavior evolves, metasearch remains one of the most effective ways to increase direct bookings while maintaining control of your brand and margins.

We’re excited to share that Metadesk will be joining this year’s New England Inns & Resorts Annual Conference! 🎉 Stop by our booth to chat about how Metadesk helps hotels and resorts increase direct bookings through smarter hotel metasearch and tools like Google Hotel Ads.

Let’s talk strategy, parity, and performance, and how you can take full control of your property’s metasearch presence. 📍Where: Booth #40 Come say hello and discover a smarter way to drive direct revenue for your property!

👥 Website Retargeting Audiences – Re-engage users who’ve already visited your site. 📧 Customer Match Audiences – Use your 1st-party data like past guests or loyalty members. ✨ Similar To Audiences – Reach travelers with behaviors similar to your best guests.