Curling is the cornhole of the Winter Olympics.

If you care about where advertising is heading, read this: https://t.co/DDm6y0fanJ 2/2

AI won’t fix ad tech just because everyone’s talking about it. AI only works when the underlying architecture is built for intelligence, speed + scale. Something many are missing. We rebuilt ours years ago. 1/2

We're proud to announce PubMatic is as a Founding Member of the Ad Context Protocol (AdCP) consortium! We're joining forces with industry leaders to build the open standard for AI agent communication in advertising. Join the movement: https://t.co/d51RMkNrjH