Ah, I see it’s time for ‘beer by influencer marketing’ again 🤦♀️
Misogyny ✔️
Irresponsible alcohol marketing statements ✔️
Faceless tits/arse with patronising messaging ✔️
Take a bow E1 Brew Co, you win today’s clown school marketing prize
@MelissaCole
I mean fair enough have some separate marketing for men and women but my god this might as well be a "women, when your man gives you the night off, enjoy a beer, yes really, a beer". This doesn't even have the tongue in cheek humour of the old Yorkie bar ads.
@Mat_Halliday
Multiple studies show that women in particular have absolutely no desire to be marketed at specifically as it others them from the product.
@MelissaCole
On their website it says their beer is "Shoreditch contemporary", and remarkably - given everything else - that now only seems like a minor crime
@MelissaCole
I had no idea beer wasn't just for strong masculine men and their lad mates doing manly stuff like sessions and watching football.... Cancel my appointments, will be looking into it asap.
@MelissaCole
“Our beer isn’t just for blokes....” no, apparently it’s also for pervs who think it’s appropriate to sell beer using closeups of a woman’s behind that dangerously verge on upskirting