Eric Melchor
@Melchor_Eric
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Co-founder of https://t.co/5q0SKXq39l | Shaping the Future of Podcast Advertising for Enterprise SaaS
Bucharest
Joined September 2010
Huge shift in the future of search I'm teaching my 7yr old how to find out something online but instead of teaching him how to use Google, I'm showing him how to use Perplexity
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Why https://t.co/PSxos8PRnE Is a Game-Changer for Podcasters ποΈ Pulls real-time data from Spotify, Apple, YouTube Creates a polished, professional media kit in minutes Keeps stats updated automatically (no more outdated PDFs!) Set it & forget it. π #Podcasttips
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The best part? We handle it all: β
Podcast selection β
Ad script & placements β
Tracking & UTM setup β
Reporting & performance insights You focus on conversions. We handle the rest. π https://t.co/l1ARx6vKmg
#PodcastAds #B2BMarketing
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SaaS Podcast Ads = High ROI A 6-week group buy across 5 SaaS podcasts β 17X ROAS π π Campaign breakdown: 12,388 listens 4% visited the website 1.5% signed up ~$160K revenue from a $9,500 ad spend Podcast ads = untapped growth. ποΈ https://t.co/l1ARx6wibO
#B2BMarketing
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Our Podcast Ad Strategy Includes: ποΈ 5-10 podcasts aligned with your ICP π£οΈ Host-read ads that feel authentic πΊ YouTube video ads for podcasters with video channels π Custom UTM links for real performance tracking https://t.co/l1ARx6wibO
#B2BMarketing #PodcastAds
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Create Your Podcast Media Kit in 5 Easy Steps π 1οΈβ£ Go to https://t.co/PSxos8Pjy6 & sign up 2οΈβ£ Connect Spotify, YouTube, Instagram, TikTok, etc. 3οΈβ£ Customize your design 4οΈβ£ Get a shareable link 5οΈβ£ Let your media kit work for you ποΈ Simple. Fast. Professional. #PodcastGrowth
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Want to land sponsors, collaborate, and get media coverage? A Podcast Media Kit shows youβre professional & worth investing in. π― Saves you time ποΈ Makes sponsorship pitches easier π Highlights your podcastβs value https://t.co/u908zZeVxK
#mediakit #podcast
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π‘ Good podcasts grow organically. π Great podcasts grow strategically. A media kit is your ticket to: β Bigger brand deals β More collaborations β More opportunities https://t.co/u908zZftni If you donβt have one yet, itβs time. #PodcastGrowth #Podcasters
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Most ads disappear. Podcast ads compound. ποΈ This SaaS podcast ad campaign: π’ 18 host-read ads π― 12,388 listens π° $160K revenue π₯ 17X ROAS Learn more at https://t.co/DmHD7mI7jj
#SaaSMarketing #PodcastAdvertising
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βLetβs try podcast adsβjust buy on Spotify, right?β I hear this a lot. Itβs quick, but results? Not so quick. π« Podcast ads need strategy, not just placement. Thatβs where we come in. https://t.co/l1ARx6vKmg
#PodcastAdvertising #SaaSMarketing
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Your podcast is a brand. A media kit positions you as a professional. β
Attracts sponsors β
Showcases your value β
Opens new opportunities Want to create one in minutes without the hassle? Try https://t.co/PSxos8Pjy6. ποΈπ #podcasting #Sponsorships
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Stop Press: Netflix is going into Podcasts Netflix is eyeing video podcasts as it looks to its next phase of growth. https://t.co/GMO4vRqOnh
africa.businessinsider.com
Netflix has spent the past two decades upending the TV business
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The best podcasters donβt just run adsβthey make them convert. ποΈ π‘ Smoothly transition ads into convo π‘ Feature sponsors in your newsletter π‘ Share DMs from listeners who ask about the product Little details = BIG impact for advertisers. #PodcastMarketing #B2BAdvertising
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Case Study: SaaS Podcast Ad Campaign β
5 SaaS/Startup podcasts β
18 host-read ads over 6 weeks β
12,388 listens β
17X ROAS β $9,500 spend β ~$160K revenue Podcast ads workβespecially when targeting founders, entrepreneurs, & investors. ποΈ #Podcastads #podcastadvertising
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What Should Be in Your Podcast Media Kit? π ποΈ Podcast name π Short description π Audience insights β Whoβs tuning in? π Analytics β Downloads, platform stats, social engagement. π€ Past sponsors #podcasters #podcasting
https://t.co/u908zZftni
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Your media kit shouldnβt just sit thereβshare it! Who needs to see it? π β
Sponsors & advertisers β
Potential collaborators (guest swaps, cross-promos) β
PR teams & media outlets β
Event organizers #Podcast #podcasting
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Podcasters, want more sponsors? Hereβs what makes you stand out: π₯ Tweak ad scripts to fit your tone π₯ Insert mid-roll ads before 12:00 π₯ Hyperlink the CTA with UTM tracking π₯ Suggest ways to maximize sponsor ROI #Podcastads #podcastSponsorships
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π‘ SaaS Podcast Ads = High ROI A 6-week group buy across 5 SaaS podcasts β 17X ROAS π π Campaign breakdown: 12,388 listens 4% visited the website 1.5% signed up ~$160K revenue from a $9,500 ad spend Podcast ads = untapped growth. ποΈ #B2BMarketing #SaaS
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Why You Need a Podcast Media Kit ποΈ 1οΈβ£ Attract Sponsors β Brands want to see your audience stats before they invest. 2οΈβ£ Save Time β No more answering βHow many downloads do you get?β 3οΈβ£ Look Professional β Stand out from the crowd. #PodcastGrowth
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