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Eric Melchor Profile
Eric Melchor

@Melchor_Eric

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Following
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Co-founder of https://t.co/5q0SKXq39l | Shaping the Future of Podcast Advertising for Enterprise SaaS

Bucharest
Joined September 2010
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@Melchor_Eric
Eric Melchor
1 year
Easy to understand chart of how AI will impact jobs by @ShaanVP #kshapedeconomy
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@Melchor_Eric
Eric Melchor
1 year
Huge shift in the future of search I'm teaching my 7yr old how to find out something online but instead of teaching him how to use Google, I'm showing him how to use Perplexity
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@Melchor_Eric
Eric Melchor
1 year
Why https://t.co/PSxos8PRnE Is a Game-Changer for Podcasters πŸŽ™οΈ Pulls real-time data from Spotify, Apple, YouTube Creates a polished, professional media kit in minutes Keeps stats updated automatically (no more outdated PDFs!) Set it & forget it. πŸš€ #Podcasttips
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@Melchor_Eric
Eric Melchor
1 year
The best part? We handle it all: βœ… Podcast selection βœ… Ad script & placements βœ… Tracking & UTM setup βœ… Reporting & performance insights You focus on conversions. We handle the rest. πŸš€ https://t.co/l1ARx6vKmg #PodcastAds #B2BMarketing
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@Melchor_Eric
Eric Melchor
1 year
SaaS Podcast Ads = High ROI A 6-week group buy across 5 SaaS podcasts β†’ 17X ROAS πŸš€ πŸ“Š Campaign breakdown: 12,388 listens 4% visited the website 1.5% signed up ~$160K revenue from a $9,500 ad spend Podcast ads = untapped growth. πŸŽ™οΈ https://t.co/l1ARx6wibO #B2BMarketing
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@Melchor_Eric
Eric Melchor
1 year
Our Podcast Ad Strategy Includes: πŸŽ™οΈ 5-10 podcasts aligned with your ICP πŸ—£οΈ Host-read ads that feel authentic πŸ“Ί YouTube video ads for podcasters with video channels πŸ”— Custom UTM links for real performance tracking https://t.co/l1ARx6wibO #B2BMarketing #PodcastAds
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@Melchor_Eric
Eric Melchor
1 year
Create Your Podcast Media Kit in 5 Easy Steps πŸš€ 1️⃣ Go to https://t.co/PSxos8Pjy6 & sign up 2️⃣ Connect Spotify, YouTube, Instagram, TikTok, etc. 3️⃣ Customize your design 4️⃣ Get a shareable link 5️⃣ Let your media kit work for you πŸŽ™οΈ Simple. Fast. Professional. #PodcastGrowth
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@Melchor_Eric
Eric Melchor
1 year
Want to land sponsors, collaborate, and get media coverage? A Podcast Media Kit shows you’re professional & worth investing in. 🎯 Saves you time πŸŽ™οΈ Makes sponsorship pitches easier πŸ“Š Highlights your podcast’s value https://t.co/u908zZeVxK #mediakit #podcast
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@Melchor_Eric
Eric Melchor
1 year
πŸ’‘ Good podcasts grow organically. πŸš€ Great podcasts grow strategically. A media kit is your ticket to: βœ” Bigger brand deals βœ” More collaborations βœ” More opportunities https://t.co/u908zZftni If you don’t have one yet, it’s time. #PodcastGrowth #Podcasters
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@Melchor_Eric
Eric Melchor
1 year
Most ads disappear. Podcast ads compound. πŸŽ™οΈ This SaaS podcast ad campaign: πŸ“’ 18 host-read ads 🎯 12,388 listens πŸ’° $160K revenue πŸ”₯ 17X ROAS Learn more at https://t.co/DmHD7mI7jj #SaaSMarketing #PodcastAdvertising
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@Melchor_Eric
Eric Melchor
1 year
β€œLet’s try podcast adsβ€”just buy on Spotify, right?” I hear this a lot. It’s quick, but results? Not so quick. 🚫 Podcast ads need strategy, not just placement. That’s where we come in. https://t.co/l1ARx6vKmg #PodcastAdvertising #SaaSMarketing
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@Melchor_Eric
Eric Melchor
1 year
Your podcast is a brand. A media kit positions you as a professional. βœ… Attracts sponsors βœ… Showcases your value βœ… Opens new opportunities Want to create one in minutes without the hassle? Try https://t.co/PSxos8Pjy6. πŸŽ™οΈπŸš€ #podcasting #Sponsorships
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@Melchor_Eric
Eric Melchor
1 year
Stop Press: Netflix is going into Podcasts Netflix is eyeing video podcasts as it looks to its next phase of growth. https://t.co/GMO4vRqOnh
Tweet card summary image
africa.businessinsider.com
Netflix has spent the past two decades upending the TV business
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@Melchor_Eric
Eric Melchor
1 year
The best podcasters don’t just run adsβ€”they make them convert. πŸŽ™οΈ πŸ’‘ Smoothly transition ads into convo πŸ’‘ Feature sponsors in your newsletter πŸ’‘ Share DMs from listeners who ask about the product Little details = BIG impact for advertisers. #PodcastMarketing #B2BAdvertising
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@Melchor_Eric
Eric Melchor
1 year
Case Study: SaaS Podcast Ad Campaign βœ… 5 SaaS/Startup podcasts βœ… 18 host-read ads over 6 weeks βœ… 12,388 listens βœ… 17X ROAS β†’ $9,500 spend β†’ ~$160K revenue Podcast ads workβ€”especially when targeting founders, entrepreneurs, & investors. πŸŽ™οΈ #Podcastads #podcastadvertising
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@Melchor_Eric
Eric Melchor
1 year
What Should Be in Your Podcast Media Kit? πŸ“ πŸŽ™οΈ Podcast name πŸ“ Short description πŸ“Š Audience insights – Who’s tuning in? πŸ“ˆ Analytics – Downloads, platform stats, social engagement. 🀝 Past sponsors #podcasters #podcasting https://t.co/u908zZftni
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@Melchor_Eric
Eric Melchor
1 year
Your media kit shouldn’t just sit thereβ€”share it! Who needs to see it? πŸ‘€ βœ… Sponsors & advertisers βœ… Potential collaborators (guest swaps, cross-promos) βœ… PR teams & media outlets βœ… Event organizers #Podcast #podcasting
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@Melchor_Eric
Eric Melchor
1 year
Podcasters, want more sponsors? Here’s what makes you stand out: πŸ”₯ Tweak ad scripts to fit your tone πŸ”₯ Insert mid-roll ads before 12:00 πŸ”₯ Hyperlink the CTA with UTM tracking πŸ”₯ Suggest ways to maximize sponsor ROI #Podcastads #podcastSponsorships
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@Melchor_Eric
Eric Melchor
1 year
πŸ’‘ SaaS Podcast Ads = High ROI A 6-week group buy across 5 SaaS podcasts β†’ 17X ROAS πŸš€ πŸ“Š Campaign breakdown: 12,388 listens 4% visited the website 1.5% signed up ~$160K revenue from a $9,500 ad spend Podcast ads = untapped growth. πŸŽ™οΈ #B2BMarketing #SaaS
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@Melchor_Eric
Eric Melchor
1 year
Why You Need a Podcast Media Kit πŸŽ™οΈ 1️⃣ Attract Sponsors – Brands want to see your audience stats before they invest. 2️⃣ Save Time – No more answering β€œHow many downloads do you get?” 3️⃣ Look Professional – Stand out from the crowd. #PodcastGrowth
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