Media In Canada
@MediaInCanada
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Covering the latest trends, data, partnerships and everything affecting the value of Canadian media.
Joined January 2009
Now that you've seen how the decks play, why not win some for yourself? We took all 4 decks we played in this episode and threw them in a @Gamegenic_ Dungeon S 500+, and we're going to give it away to one lucky person! If you want it: 1) Follow us and Gamegenic 2) RT this!
Just got back from browsing the card image gallery for #MTGBloomburrow and we're having a CUTENESS OVERLOAD 🥹, but how do the decks PLAY? Today's episode is #sponsored by @wizards_magic Jim on Zinnia Jerry on Hazel Alex on Ms. Bumbleflower Bill on Bello https://t.co/o8njm2qCIq
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Podium Productions picks Cartier to lead media
mediaincanada.com
The agency will help the events company increase participation in its sports competitions and festivals.
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CRTC issues corrections to CBC/Radio-Canada licence
mediaincanada.com
The changes are unrelated to the reconsideration process ordered by the federal government.
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The differences between English and French podcast audiences
mediaincanada.com
Research from Acast shows variances in genre preferences and receptiveness to advertising.
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Bloom takes cues from finance to develop its media mix modelling tool
mediaincanada.com
Polaris adapts pricing models to the needs and characteristics of media assets.
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Online News Act passes, but issues remain for both outlets and platforms
mediaincanada.com
Google and Meta are still prepared to block news, while publishers celebrated a "positive first step" amid lingering concerns.
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Dairy Queen boosts its buy for Father’s Day: AdEase TV
mediaincanada.com
McDonald's, however, still reigned supreme last week.
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Vividata extends its data reach with Connected Interactive
mediaincanada.com
SCC variables and insights will be used to develop programmatic audience segments.
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Cannes 2023: Canada wins Gold and Bronze Media Lions
mediaincanada.com
Rethink won two of only 60 Lions awarded for work with Decathlon and IKEA.
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Frito Lay signs its largest-ever women’s sports sponsorship for World Cup
mediaincanada.com
Championing role models for young girls will be a core message in the company's activations.
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Quebecor delays ending weekend newscasts, warns of staff cuts
mediaincanada.com
The broadcaster has responded to a request from the CRTC that warned of violations to the Broadcasting Act.
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Search and social drove online ad spending up 15% last year
mediaincanada.com
The IAB's annual revenue report found retail media drove significant spending in search and display, with advanced TV leading to rapid growth in video.
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Karine Courtemanche to leave Omnicom Media Group
mediaincanada.com
Touche!'s founding CEO Alain Desormiers is returning to assist the company's leadership team during the transition.
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Metro picks Glassroom to lead digital in-housing efforts
mediaincanada.com
The agency will use its collaborative "One Team" model to support the grocer in its digital media transformation.
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Automakers step up their buys: AdEase Radio
mediaincanada.com
Toyota and Nissan are buying more radio ads, but McDonald's remains at the top.
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Walmart Connect signs on to test UID2
mediaincanada.com
The Trade Desk furthers its relationship with the retailer, integrating its identity solution into the Walmart DSP.
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Bell Media secures broadcast rights for Canadian Country Music Association Awards
mediaincanada.com
CTV will air the show as part of a broader content partnership that includes events throughout Country Music Week.
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Magna downgrades Canadian, global ad forecasts
mediaincanada.com
The revision comes after a flat Q1 and uncertain outlooks from major media companies.
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Samsung Ads releases new products for gaming, streaming segmentation
mediaincanada.com
The company has a new hub for gamers and an approach to find streaming audiences.
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Hema-Quebec picks Tam-TamTBWA to lead media
mediaincanada.com
The agency takes over Carat, while its previous creative duties shift to Sid Lee.
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