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Med Ad News

@medadnews

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Original analysis and insight into trends & events affecting pharmaceutical business, product marketing, and sales. Producers of the annual Manny Awards.

Joined February 2010
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@medadnews
Med Ad News
54 minutes
If #patients can’t see themselves in your ads, they won’t see themselves in your #brand. https://t.co/CFcZUByKsD #healthcaremarketing #pharma #pharmamarketing #marketing #healthoutcomes @inizioevoke
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@medadnews
Med Ad News
17 days
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@OgilvyHealth
Ogilvy Health
1 month
Michael DiSalvo, Managing Director and PR&I Lead, joins industry leaders in the @medadnews 2025 Agency Roundtable to discuss where we are now and what’s ahead. AI: https://t.co/oyeyaXfMEH A Year of Volatility: https://t.co/tgUOS3Biak 2026 Outlook: https://t.co/gclpRqvfyl
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@medadnews
Med Ad News
1 month
Pharma people on the move: Fall 2025 roundup https://t.co/dByZ1BGmgE #pharma #leadership #peoplemoves
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@medadnews
Med Ad News
1 month
Disruptions to U.S. healthcare #policy, navigating potential changes to #DTC #advertising in pharma, and the continued #AI push are challenging and inspiring #marketers every day. https://t.co/0B7gptqNj2 #healthcaremarketing #marketing #pharma #pharmamarketing
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@medadnews
Med Ad News
1 month
For the eighteenth year, Med Ad News has selected a group of new Pharmaceutical Marketing Ventures to Watch that could change the way pharmaceutical products are marketed and sold. https://t.co/vtdotom8p8 #pharma #pharmaceuticalmarketing #marketing #technology
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@medadnews
Med Ad News
2 months
Robin Shapiro, longtime agency CEO and one of the industry’s most respected voices on partnership health, today announced the launch of Way Better Partners https://t.co/tSMoTsElRg #healthcaremarketing #pharma #partnerships #healthcare #boss
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@medadnews
Med Ad News
2 months
Novo Nordisk submits proposal to acquire Metsera, Pfizer calls move ‘reckless’ https://t.co/OWUrv4tiMS #pharma #pharmaceuticals
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@medadnews
Med Ad News
2 months
Propel Health Communications promotes Tracey Van Kempen, Ph.D. to expanded leadership role https://t.co/tntzaSG7FR #healthcaremarketing #healthcarecommunications #people
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@medadnews
Med Ad News
3 months
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@medadnews
Med Ad News
3 months
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@medadnews
Med Ad News
3 months
None of Bristol-Myers Squibb’s top five brands generated double-digit growth in 2024, and be assured that the company’s leadership knows it. https://t.co/annFmtj7UZ #pharma #pharmaceuticals #business @bmsnews
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@medadnews
Med Ad News
3 months
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@medadnews
Med Ad News
3 months
Amgen 2025: The future of American science and innovation https://t.co/KsSk3pGHqf @Amgen #pharmaceutical
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