Med Ad News
@medadnews
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Original analysis and insight into trends & events affecting pharmaceutical business, product marketing, and sales. Producers of the annual Manny Awards.
Joined February 2010
If #patients can’t see themselves in your ads, they won’t see themselves in your #brand. https://t.co/CFcZUByKsD
#healthcaremarketing #pharma #pharmamarketing #marketing #healthoutcomes @inizioevoke
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Navigating speed to marketing without sacrificing quality https://t.co/V6bdCyLQLy
#healthcaremarketing
#pharmamarketing
#MedAdNews
#MedAdStudio
#healthcarecommunications
#pharma
#advertising
#creativity
#healthcareadvertising
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Moving into 2026 – outlook and trends in #healthcare and #pharma #marketing
https://t.co/bzKjJmjszi
#creativity #ArtificialIntelligence #wellness #trends #analytics #influencers #patients #media #virtualcare
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From molecule to market: AI changes the agency-marketer collaboration model https://t.co/TWa3L4WI9d
#MedAdNews #MedAdStudio #healthcarecommunications #pharma #advertising #creativity #healthcareadvertising #artificialintelligence #collaboration @ConcentricHX
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Driving relevance at the speed of life: What it means for pharma today https://t.co/rJPE9hi62w
@ConcentricHX
#MedAdNews #MedAdStudio #healthcarecommunications #pharma #advertising #creativity #healthcareadvertising #strategy #branding
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Strategies for a changing DTC landscape https://t.co/5OLDfErVSw
#pharma #directtoconsumer #patienteducation #patientaccess #healthcaremarketing #marketing #healthcarecommuncations
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Michael DiSalvo, Managing Director and PR&I Lead, joins industry leaders in the @medadnews 2025 Agency Roundtable to discuss where we are now and what’s ahead. AI: https://t.co/oyeyaXfMEH A Year of Volatility: https://t.co/tgUOS3Biak 2026 Outlook: https://t.co/gclpRqvfyl
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Pharma people on the move: Fall 2025 roundup https://t.co/dByZ1BGmgE
#pharma #leadership #peoplemoves
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Disruptions to U.S. healthcare #policy, navigating potential changes to #DTC #advertising in pharma, and the continued #AI push are challenging and inspiring #marketers every day. https://t.co/0B7gptqNj2
#healthcaremarketing #marketing #pharma #pharmamarketing
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For the eighteenth year, Med Ad News has selected a group of new Pharmaceutical Marketing Ventures to Watch that could change the way pharmaceutical products are marketed and sold. https://t.co/vtdotom8p8
#pharma #pharmaceuticalmarketing #marketing #technology
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Robin Shapiro, longtime agency CEO and one of the industry’s most respected voices on partnership health, today announced the launch of Way Better Partners https://t.co/tSMoTsElRg
#healthcaremarketing #pharma #partnerships #healthcare #boss
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Novo Nordisk submits proposal to acquire Metsera, Pfizer calls move ‘reckless’ https://t.co/OWUrv4tiMS
#pharma #pharmaceuticals
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Propel Health Communications promotes Tracey Van Kempen, Ph.D. to expanded leadership role https://t.co/tntzaSG7FR
#healthcaremarketing #healthcarecommunications #people
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From casual browsing to critical choices: Brands’ imperative in the social decision revolution https://t.co/L1erJWPNjG
#socialmedia #consumerbehavior #healthcaremarketing #consumerhealth #pharma #storytelling #artificialintelligence #largelanguagemodels @CMIMediaGroup
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None of Bristol-Myers Squibb’s top five brands generated double-digit growth in 2024, and be assured that the company’s leadership knows it. https://t.co/annFmtj7UZ
#pharma #pharmaceuticals #business @bmsnews
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As its investments in R&D continue to grow, so do the opportunities for Boehringer Ingelheim. https://t.co/TErlHPzu5L
#toppharma #pharma #pharmaceuticals #business #innovation @Boehringer
pharmalive.com
As its investments in R&D continue to grow, so do the opportunities for Boehringer Ingelheim.
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AstraZeneca 2025: Getting bigger https://t.co/8e2JUgFEiQ
@AstraZeneca #AstraZeneca #pharma #topcompanies #business #pharmaceuticals
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The 2025 Outcomes Creativity Index https://t.co/WllN5kFdyl
#healthcaremarketing #marketing #pharmaceuticalmarketing #pharma #pharmaawards #creativity
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Amgen 2025: The future of American science and innovation https://t.co/KsSk3pGHqf
@Amgen #pharmaceutical
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