“Answers are easy, questions are hard. And if you didn’t know that you might spend an awful lot of your time looking for answers when you really should be looking for questions.”. Marshall McLuhan.January 22, 1973.

“Technologies are like cannibals that eat alive all existing populations. The first person to get swallowed is the consumer. There’s nothing neutral about any technology”. Marshall McLuhan.Forbes Magazine.3/15/1967

“New media, new technologies, new extensions of human powers, tend to be environmental. Tools, script, as much as wheel, or photograph, or Telstar, create a new environment, a new matrix for existing technologies.”. Marshall McLuhan.‘New Media and the Arts’.1964

“The new extensions of man [media] and the environment they generate are the central manifestations of the evolutionary process, and yet we still cannot free ourselves of the delusion that it is how a medium is used that counts rather than what it does to us and with us. 1969

“Because of today’s terrific speed-up of information moving, we have a chance to apprehend, predict, and influence the environmental forces shaping us — and thus win back control of our own destinies.”. Marshall McLuhan.Playboy interview.1969

“What if he’s right?”.Tom Wolfe, .1965. “Turns out he was right.”.@nickripatrazone .@Slate .2025. A.I.: Marshall McLuhan warned us about folks like Peter Thiel. He died in 1980.

“Sacral space has no relation to geography: it is the space in which people have a sense of total involvement rather than a space to which they attach legal claim.”. Marshall McLuhan.The McLuhan DEW-LINE.vol 1 no 9 section 2.March 1969

We’re hosting an afternoon summer session for/with our crew, and you’re invited. On the menu: “…observations, insights, nuggets, probes toward illuminating our tumultuous moment. What is happening? What is happening to us?”. Full details:.

“By continuously embracing technologies, we relate ourselves to them as servomechanisms. That is why we must, to use them at all, serve these objects, these extensions of ourselves, as gods or minor religions.”. Marshall McLuhan.‘The Gadet Lover: Narcissus as Narcosis’.1964.

“People panic when invited to alter their habitual their habitual ways of seeing, of looking, of hearing, and feeling. They are quite right in supposing that an effort is being made to alter their identity.”. Marshall McLuhan, 1972. July 21, 1911 - December 31, 1980

“It is not easy to convince people that I am not dealing with ideas but perceptions. Not concepts but observations. It is easy to disseminate ideas, but difficult to train perception. Marshall McLuhan, 1972. born this day:. July 21, 1911 - December 31, 1980

“Politics offers yesterday’s answers .to today’s questions.”. Marshall McLuhan.‘The Medium is the Massage’.1967

"There is a deep-seated repugnance in the human breast against understanding the processes in which we are involved. Such understanding involves far too much responsibility for our actions.". Marshall McLuhan.letter to Jacques Maritain.6 May 1969.

“Panic about automation as a threat of uniformity on a world scale is the projection into the future of mechanical standardization and specialism, which are now past.”. Marshall McLuhan.Aspen magazine.vol 1, no 4

“Evolution in the arts has always been accomplished instinctively; in business, by trial-and-error; in government, either by conquest or … through a migratory ‘fresh start’ in a locale where no inhibiting bureaucratic or technological backlog exists.”. 1969 newsletter draft

“Only those who have learned to perceive the present can predict the future. They need only edit what has happened by being the first to see through pattern recognition. For the future of the future is the present.”. Marshall McLuhan.‘Take Today: The Executive as Dropout’.1970.

“Man not only makes his world, he makes himself. He not only makes news, he makes sense. Truth is not a pellet or package but a community of relationships.”. Marshall McLuhan.‘Breakdown as Breakthrough’.1969 (draft)

“The language of a people is not only the resonant bridge that binds them in space and time, it is also the medium that shapes and processes their sensory and mental lives.”. Marshall McLuhan.‘Bridges’.1970

“The Eskimo is the servomechanism of his kayak, the cowboy of his horse, the businessman of his clock, the cyberneticist — and soon the world — of his computer. In short, to the spoils belong the victor.”. Marshall McLuhan.interviewed in Playboy magazine.March 1969

"I'm not suggesting that content plays no role - merely that it plays a distinctively subordinate role." . Marshall McLuhan .Playboy Magazine, .March 1969