McKinsey CSI
@McKinsey_CSI
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McKinsey's Consumer & Shopper Insights (CSI) initiative. We cover everything you'd want to know about consumer behavior and dynamic markets.
Global
Joined March 2010
RT @McK_MktgSales: Huge momentum for #mobile commerce in S. Korea [IMAGE] http://t.co/38TXwPx36S
#m-commerce.
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Winning in mobile commerce requires much more than reformatted website or smartphone app. What do m-consumers expect? http://t.co/POoCpimKTr.
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Did you know: World's biggest smartphones users are S Koreans. What their habits say about future of mobile commerce: http://t.co/POoCpimKTr.
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RT @WordCrisper: ICYMI: More than 60% of world pop faces barriers in going online: http://t.co/aDkydvMcgQ
@McKinsey_CSI #offline #Interne….
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The fast growing beauty products landscape in Brazil is changing. Here's how to evolve with it: http://t.co/vhExqVQl2j.
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How beautiful are Brazilians? They spend more per capita on beauty and personal care products than Americans. http://t.co/vhExqVQl2j.
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Pricing pays: Companies that embed pricing strategy into fabric of organization see long-term return on sales of 6-8% http://t.co/9FizLb0y10.
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What do online luxury fashion consumers want? Lots of room for improvement for luxury brands. http://t.co/gDo3pBIhjo.
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Although luxury industry has been slow to embrace digital, 1/2 of buying decisions are already influenced by online http://t.co/gDo3pBIhjo.
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How do consumers really make decisions? Hint: It's irrational and refracted through the lens of belief #BESummit2015
http://t.co/YgqkCr825N.
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How do consumers really make decisions? Hint: It's irrational and refracted through lens of belief. #BESummit2015
http://t.co/YgqkCr825N.
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How do the latest theories of Behavioral Economics drive new ways of thinking about consumer behavior? #BESummit2015
http://t.co/NKVbpIotmj.
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Want to understand how consumers really make decisions? Come to Yale's Behavioral Economics Summit. #BESummit2015
http://t.co/NKVbpIotmj.
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RT @YaleCCI: The YCCI & @McKinsey_CSI host a 1-day program on the latest in #behavioralecon, Mar. 4th, @YaleClubNYC. Register now! http://t….
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After a decade of rampant spending, Brazil's middle class has matured. Will they continue shopping? http://t.co/vC1wiOJ5Pc.
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Power in numbers: The Brazilian middle class outnumbers the combined populations of France and the UK. http://t.co/xs5uM57tdO.
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How much do Brazilians like shopping? 46% say it is one of the best ways to spend time with their family. http://t.co/xs5uM57tdO.
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Despite the lifting of recession, Americans are still cautious consumers. http://t.co/vC1wiOJ5Pc.
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Even in the digital age, 60% U.S. households still use a bank's local branch at least once a month. http://t.co/vC1wiOJ5Pc.
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Only 9% Americans say they're on track to meet long term financial goals & only 17% comfortable w/ their debt levels http://t.co/vC1wiOJ5Pc.
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