Max Wood
@Maxwood88
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Director of Creative Media @CalFootball | IU Alum
Joined November 2020
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Life Update ‼️
I’m excited to announce that I’ve accepted a full-time position as Assistant Director of Creative Media with
@cal_football
!
I’m extremely thankful for my time with Toledo and their amazing staff!
Can’t wait to get to Berkeley in a couple weeks!
#GoBears
🐻
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Let me clarify:
THE NEEDLE IS BEHIND HIM EVERYONE!!! I PROMISE 😂
HES SITTING ON THE LEDGE, JUST HES SIZED IN A WAY WHERE YOU CANT SEE THE NEEDLE BEHIND HIM!!
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So I designed a truck! 🎨
Super fortunate to be able to part of so many cool projects with
@CalFootball
!
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This may be my favorite photo I’ve ever taken 📸
Touchdown ‘Niners
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2020➡️2023 (Plus I took all the photos 📸)
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This past year I was able to photograph both
@jalenhs
and
@TrayceJackson
during my time at IU.
After they were drafted I decided to swap them into their new threads using my own photos! 📸🎨
Pretty cool feeling and congrats to them both!!
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Whoever decided to switch the “add to story” and “threads” button…I hate you 😂😂
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Go and check out some of my work from this season with
@CalFootball
! 🎨
Got to do some great work this year. Excited to grow this brand more in 2024 📈
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✅ NSD 2024
Really proud of the look and excited for the future of our program!
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Being a creative is basically being someone who puts their self-esteem on a rollercoaster.
Some days I feel very good about my work and vision.
Then some days I open up this app and get so angry at how freakin talented people In this field are 😂 like it unfair.
Anyone relate?
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First OV season ✅📸🎨
First three months ✅
Grateful I get to work for this team and for the incredible views of The Bay I get to enjoy almost every day 🌴🌉
#GoBears
🐻
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Blessed to do what I do - Reel 2023 🎥
Picked up a video camera for the first time 5 months ago, proud of my growth. I love this team, I love Cal. Excited for 2024 📈
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This weekend I graduated from Indiana University! 🎓
A great week getting to see all the amazing people I’ve come to know over the past four years, but also hard having to say some difficult goodbyes.
My time with
@IUSportsMedia
changed my life and I’m forever thankful! 🔴⚪️
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Got to shoot my first b-ball game since starting here at Toledo this week 📸
Here’s some of my favorites
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There is another running back in the same conference who has:
-More rushing yards
-More rushing touchdowns
-More receiving yards
-More receiving touchdowns
Oh, and let's not forget, he's played in one less game 🤷♂️
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We in our bag 😂
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First gameday poster ✅
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22 Today!🎂 Blessed to see another year and blessed to be able to do what I love! Thankful for the people who’ve loved and supported me along the way!
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2022 by design 👨🏼💻🎨
Here’s some of my favorite work from the past year!
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That’s a wrap from
@CalFootball
creative!
Thankful for my two extremely talented students
@vali_gurrl
and
@jadenyenjai
for all their hard work this season.
Two absolute studs, been awesome to see their growth. It’s only up from here! 📈📈
#GoBears
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Been my goal to improve my storytelling, really proud of this whole project, but this stretch in particular 🎥✂️
Check out the full vid below ⬇️
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Y'all should go follow
@bears_creative
!
We're building something special in Berkeley 👀
Can't wait for you all to get more of an inside look at our talented creative squad we've got and the fun projects we'll be working on this year!
Been a goal of mine for years to do this!
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Definitely one of the coolest things that has ever happened in my career 😁🎨
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🎨🎨🎨 I really enjoyed putting this together
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Yeah this the one 🔥🎨
In the record books 📈⚡️
@Keenan13Allen
reaches the 10,000 career receiving yard mark!
#GoBears
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Really like how this one turned out 🎨
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There is so much change going on in this new era of college football, lots of stories to tell, but videos like this are EXACTLY what I feel this era of college football creative should be like.
Shape the narrative, tell the story, inspire and empower your fans. Great work. Wow
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😈😈🎨🎨
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For my fellow creatives:
I would be embarrassed to ask questions or shy away from things I didn't understand, that is the WORST thing you can do.
Most of what I've learned, came from getting it wrong first😂
Take the step and ask for help or try something new this year!!
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Nothing beats Berkeley >>>
The nations best college towns according to Best College Reviews. 👀
Who’s
#1
in your opinion!?
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I gotta say,
@IUSportsMedia
is the best in the nation. That place is FLOODED with talent
After leaving IU and watching all my amazing friends cover this
#iubb
and
#iuwbb
season, I’m reminded how INCREDIBLE they are at what they do.
If you wanna work in sports. IU is the move
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One of my favorites i've made this year 🎨
We’re on the lookout for future Golden Bears around the country 🛩️
TAP IN 📲🐻
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Happy thanksgiving everyone! 🦃
Beyond grateful to do what I do, and to be part of this community, and getting the chance to meet and connect with so many talented creators I’ve looked up to over the years.
Grateful for all your support! And excited to keep growing!
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First video shot and produced🎬🎥
Love how this turned out! 😄
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Looking for a new member to help tell the new chapter of the
@CalFootball
story! 🎥
Come join the team!
#GoBears
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Been watching this guy for months and you're telling me that he was IN MY BUILDING and I didn't know it?
Dang :/
But isn't our stadium gorgeous tho?
@GfedGoCrazy
Cal has one of the most scenic stadiums in the country
Can I walk on the field at Memorial Stadium?
#gobears
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WE GOIN BOWLING 🎥🎳
I LOVE THIS DAMN TEAM 🐻
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This sucks for all the Big 12 schools who have been working hard pushing out content for their huge day in switching conferences
And the athletic department here at Cal in which we just switched to Nike and have had some cool content for fans who have been waiting for MONTHS
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This!!!
Been really cool to see recently with Tennessee, Mizzou, Colorado, UW and others.
It's no accident they have the ability to tell such great stories.
They BUILT such great creative departments and brands that they can now pair with their success.
One of the main reasons
@UW_Football
has exploded under Kalen DeBoer…
They have invested in BRAND.
Brands win championships.
DeBoer has invested big in creative, content and social media. The UW brand has never been stronger coast to coast.
It starts with hiring one of the…
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Ah yes…that’s it…Jayson Tyson 🤦
Cmon
@espn
Bro is taking over a game and you can’t get his name right?!
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Big win this weekend! 🪓
None of what I do would be possible without my two extremely talented students
@vali_gurrl
and
@jadenyenjai
Extremely grateful for them and all they do for
@CalFootball
!
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Had a great time in Vegas at Pac-12 Media Days this weekend!
Got to connect with all the talented creators in our conference and I also got to get the camera back in my hands and do some photo/video content! 📸
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Had fun with this one 🎨
FOR ALL THE BEARS🗣️
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Long overdue, but wanted thank
@SkullSparks
and
@JasonRMatheson
for recognizing my work!
Grateful to be able to share my passion on this platform and build a community with y’all!
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Since its Christmas, I wanted to take time to shout out some peoples work that continues to inspire me each and every day!🎄
🎨+📸
@cjcamz_
@lukeacuellar
@merekdarckel
@AaronBDesigns
@parker_albin
@ivankonon
🎥
@noah_halford
@OfficialJuan
@filminandy
And many more!
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I will never get over how beautiful Berkeley is ☀️
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.
@itsnickymitch
is unreal 🔥🔥
Had a blast getting to be a small part of this awesome project !
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Alright im gonna say it...this is the best CBS could do for their scoreboard graphics???
This is the super bowl 🤦♂️
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Had to switch things up 🎨
Top Dawg 🥇
@THEJAYDNOTT
currently leads the Pac-12 Conference in total rushing yards.
#GoBears
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This performance made me realize It’s actually unreal how many hits Rihanna has… like it’s incredible
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With the school year coming up, I’m excited to announce I’ll be Director of Photo/Video for
@TheHoosierNet
!
Super excited for all that’s to come!
#seniorszn
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Brought in as the graphic designer, and the past few months I've been tapping into my video production / editing skills.
Loved putting this together and getting to shoot parts as well 🎥✂️
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Had some fun with this one 😀
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📸📸📸
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Excited to announce that this summer I will be interning with Creative Services of the University of Nevada Athletic Department. I’ll be doing photo/video work as well as design! Can’t wait to get started!
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Favorite one of the season so far 😄🎨
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Signing day being tomorrow is so exciting but also so nerve-wracking
There is such a desire to make something cool, but then you know there is going to be so much great work out there and that the imposter syndrome will make an appearance 😂
Anyone else relate ?
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He’s baaaaaaack 👀
More special
@THEJAYDNOTT
moments coming to stadiums near you in 2024
#GoBears
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Had some fun making these!
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One of the coolest feelings is being able to see your work being used to create memories for others as well as connecting them to your program 🎨
First spring game in the books 📸
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Been sitting on this one for a MINUTEEEE 🎨
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Great to help create content for the exciting new chapter for
@CalFootball
🎨
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The creative process has always been an interesting experience for me. It’s always been nice to sit down and complete a design from start to finish.
I didn’t know what I wanted to add here
But sometimes starting an idea, getting a good night’s sleep can make all the difference
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Always a great feeling to see my work on
@SkullSparks
!
See all the college football designs for the NFL Draft in one place as the picks come in:
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