With 5 books published, I've taken my wife's royalties from $100 per month to $15,000 per month. Yes, the Facebook Ads and Amazon Ads played a role, but it's the book product itself where the magic happens. Here's the 5 steps I've followed to increase book sales:

Not knowing how your course can be better is holding you back. Here, @MatthewJHolmes1 is getting a first peek at his course breakdown. "Aha" moments like these are my favorite part of my client meetings. Better builds bigger.

We’re honored to announce Matthew J. Holmes as a return sponsor this year featuring THE MATTHEW J. HOLMES AWARD FOR BEST FANTASY NOVEL: Facebook Ads for Authors Course awarded to the first-place winner in 2024 Fantasy category. Learn more: https://t.co/PYEtbwwkeG

@ReaderViews @MatthewJHolmes1 Congratulations, Matthew J. Holmes! Thrilled to have you back as a sponsor. The Matthew J. Holmes Award for Best Fantasy Novel, featuring the Facebook Ads for Authors Course prize, is an exciting addition. Thank you for supporting fantasy literature and aspiring authors! 📚✨

Action takers get results. Matt didn't have to contact me. He didn't have to be willing to improve. He didn't have to act on my guidance. But... he did. Now, his courses are moving from good to great. Because Matt knows the value of taking action. Be like Matt.

I've recently started working with @craigshoemaker to help me with the positioning, the messaging, and the content of my online courses (Jumpstart Facebook Ads For Authors and The Direct Sales Blueprint For Authors). It's been an eye-opening experience, I've had so many ah-ah

It was an absolute pleasure and an honour to be invited into your podcast, Ellie. I thoroughly enjoyed our conversation. Thank you so much 🙏

What do you do when you lose your entire business overnight? You turn your lovely wife's books into six-figure-business of course and help others do the same. @MatthewJHolmes1 offers so much wonderful advice in this episode. You can listen at https://t.co/Muwf1b7vwD x

Self-Published Authors: If you're looking for guaranteed results and consistent performance in advertising, Facebook Ads isn't for you. No matter how much you spend, results aren't guaranteed. There are zero advertising platforms where results are guaranteed (assuming, by

"Don't use Advantage+ Audiences with your Facebook Ads." Somewhat controversial, yes. But I've been doing a lot of testing with Advantage+ Audiences over the past few months, so I have some solid data to work with And, although Advantage+ Audiences may perform well in the

"I've run out of ideas to test with my Facebook Ads". This was me just a few months back. But I now have a process to make sure I have a steady stream of ideas coming to me. This process I run through also helps me craft better Ads. Anyway, I digress... Last week, I was

I've been advertising books with Facebook Ads for almost 4 years. The most important part of my Facebook Ads Strategy: Advantage Campaign Budget This allows Meta (Facebook) to decide which Ad Sets within the Campaign to spend your money on. The "traditional" way to set your

Running an author business can be as simple or as complex as you want to make it. Inaction creates more inaction. Action creates more action. I've been in the position of wearing too many hats in the business; it just led to burnout and frustration. So for me, simplicity

If you're an author advertising your books with Facebook Ads, read this... Facebook Ads are now less about the technical and more about the strategy. Even 18-24 months ago, Detailed Targeting was where most advertisers focused (myself included). But fast forward to today and

Great video, thanks for sharing 👍

Many self-published authors are struggling to maximize the power of Facebook Ads. But what if I told you Unrestricted Targeting is the key to more sales, better Return on Ad Spend (ROAS) and an ever-growing community of loyal readers? Let's dive in... Running Facebook Ads as a

That's it for today. Thanks for reading. I hope you've found this thread helpful. I'd greatly appreciate it if you could do 2 things: #1: Follow me @MatthewJHolmes1 for more. #2: Like/Repost the first Tweet below if you can:

Since launching this strategy, we've seen a dramatic uptick in performance (i.e. sales and readthrough) across all retailers. If you're a 'wide' author, I encourage you to test this out for yourself.

@geniuslink will re-direct each reader to the relevant marketplace for their chosen retailer. Example: Reader in the UK clicks on the Amazon link; they are taken to your book on Amazon UK. Reader in the USA clicks on the Amazon link; they are taken to your book on Amazon USA.

Step #2: Run a Facebook Ads Traffic Campaign Ok, we're not optimizing for 'Purchases', but we can drive a lot of cheap (and relevant) traffic with the 'Traffic' objective. Readers reach your @geniuslink landing page and decide which retailer they want to buy your book from.

Step #1: Setup a @geniuslink Landing Page This has been a game-changer for me since I learned about it from another author. One page listing all the retailers that your advertised is available (including your direct sales store if you have one).