Matt Woomer
@MattWoomer
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Now co-founder at Huge Workshop. Was co-founder at Blue Mammoth Games.
Atlanta, GA
Joined August 2009
Dave Montes, Brawlhalla’s Art Director for ten years, and I just made a game together. It’s called The Dagby Files. It’s on mobile and Steam and free to try out https://t.co/kf4OUxPxeU Take a look.
hugeworkshop.com
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If you’ve been feeling like Google search has lost its way, but need hard evidence, Google “Miyazaki movies”. The number ONE result is a ranking of them by some guy who says he hasn’t seen them all.
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We got 375,000 Steam downloads a month, 72% US and EU. That’s 100k*0.15+170k*0.075+105k*0.02 = 30k per mo Facing a Unity runtime fee of ~$30k a month or $360,000 total for 2017, we would have shut down. @Unity Is my math right? 2/
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Real world: In 2017 the new Unity terms would’ve bankrupted Blue Mammoth Games (if Brawlhalla were Unity) By mid 2017, the studio was break-even. We had over a million lifetime downloads and just over a million $ in 12 mo gross revenue… 1/
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Wait! My math is wrong! The thresholds reset every month. So you pay $15,000 for the first 100k installs *of every month*, not overall! So it’s way worse. Surely this can’t be right. (Yes I’m up at 3am rereading the fee structure)
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The key challenge for Unity now is how to avoid being permanently marked with the worst label in long-cycle software development - Unreliable.
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Best guess: It’s not about a couple mil from PC/console devs at all. It’s about mobile devs. Namely the 2+ billion downloads from Unity mobile devs per month. If so, I dont think it will work. Mobile margins are too thin and mobile devs will bail.
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It’s so weird. $80k from the big hit, $0 from 99% of games, and the FTP and other special case games have to change engines or get pummeled.
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And Unity is saying they have powerful new tech to detect download-bombing, piracy, charity downloads, bundles, game-pass downloads, fraud, re-downloads, downloads from other regions, etc, etc.
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A huge hit that sells 3m copies at $40 would generate $80k in license fees - 1/10th of 1% royalty. A FTP hit with 100m downloads and a player LTV of $1 would generate $2,060,000 in royalties. With player acquisition costs, this could be a 30% royalty. Is my math right?
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The new Unity fees are baffling me. Unity seems to have designed the plan for the maximum confusion, extra work, intrusiveness, and potential unfairness for the minimum amount of actual extra money for them that I can imagine…
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Brawlhalla x TEKKEN Crossover Event featuring Devil Jin, Nina Williams, and Yoshimitsu begins September 6th!
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Back in 2004, this was the first fan made video I’d ever seen for a game I was working on, and I remember watching it for the first time was an out of body experience. #cityofheroes
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Running DnD with the kids and I’m reminded yet again that it’s not as hard to DM as you remember and everybody just has fun because the game is fun Also, this guy @mattcolville makes good DMing videos and this is a good one:
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I’ve acquired a preternatural ability to have a precisely one hour phone conversation to within seconds without looking at the clock or it feeling forced. I’m the Jack Reacher of managers.
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