Matt Harper
@MattDHarper
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Evertonian by birth, Wirralian by adoption and marketing enthusiast by choice. EVP & Managing Director @TMPtweets.
Seattle, WA
Joined April 2012
Short term thinking = short-changed marketing. Advice on how to deliver the long and the short.
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RT @TMPtweets: True ‘marketing innovation’ or ‘shiny new distraction’? @MattDHarper investigates. #B2Bmarketing #….
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With more complex products, fewer resources and lower brand recognition than many B2C counterparts, it's exciting to see B2B CMOs being recognized for their smart approach. #b2b #b2bmarketing
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RT @TMPtweets: Great news. Our campaigns for O2 and Sage have been shortlisted for this years B2B Awards! Bring on November! @MarketingB2….
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RT @TMPtweets: Jargon usually belies a lack of substance. We need to read our own material with a more cynical eye: .
linkedin.com
There’s an unwritten entry criterion for the University of Oxford. On top of being a straight A student, regional chess champion, editor of the local gossip column and volunteer dish washer at your...
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@KatieColbourne @TMPtweets @ClaireLund we miss you too! Maybe we should send framed photos of ourselves to keep on your desk x.
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RT @HVBrougham: Great evening at #TMPForum. Cut thru the BS and #BringOnTheBiscuits approach to ABM. Thanks @mattdharper.
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RT @DSquireatWork: The #WinstonsWalkers journey begins! . with crawling traffic up the M40. @asaeed_TMP @MattDHarper @TMPeverett @KatyaHil….
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RT @gdavies2: Great session 2night @TMPtweets team! Great work @ClaireLund @MattDHarper @DSquireatWork. Nice to see you @adamcharper @welle….
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RT @lucywinship: Have now heard that the earliest we'll leave is 7am! Fuming! @vueling we are absolutely exhausted PLEASE CHECK US IN TO A….
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RT @tomclivelewis: Hi @vueling - just checking in! We are all good here thanks - bit miffed that we've had no info WHATSOEVER, but otherwis….
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@LucyPerrin_ hmm. The favourite subject of @warksboy :) maybe our next team recruit can be mechanical? They'd have better music taste.
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RT @Bronwyn_Apttus: Finally back in @Apttus EMEA HQ and enjoying my @MarketingB2B hamper! #B2BSummit #B2BGoldenTicket .
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RT @MarketingB2B: Here are some great images from last week's #B2BInTech & #B2BInProf on our @Pinterest page > http….
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RT @TMPtweets: NEW BLOG: @MattDHarper explains why #B2Bmarketing has had enough of the "57% of the buyer’s journey" statistic: https://t.co….
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