Debra Andrews
@Marketri
Followers
5K
Following
771
Media
4K
Statuses
28K
I'm a B2B marketing strategist who loves nothing more than to be given high level goals and a blank canvas.
Rockville, MD
Joined July 2009
Check out my latest article: What Love Is Blind Can Teach Us About Professional Services Marketing https://t.co/OyF6k1WpS0 via @LinkedIn
linkedin.com
If you've ever watched Netflix's Love Is Blind, you know the premise is wild. In the very first episode, Nick Lachey welcomes the contestants and lays it out plainly: "Welcome to the blind love...
0
0
0
Check out my latest article: The Accidental Scrapbook: Why Your Best Business Content Comes From Living Your Life https://t.co/UzFwrKFuS5 via @LinkedIn
linkedin.com
As Marketri prepares for a rebrand and website relaunch, our team has been combing through hundreds of blogs dating back to 2012. Thirteen years of content.
0
0
1
Check out my latest article: It's Groundhog Day! 7 Ways B2B Marketers Can Finally Break the Loop https://t.co/SpVYj78Nou via @LinkedIn
linkedin.com
Groundhog Day carries two meanings. The first is about whether we're in for more cold winter or an earlier spring.
0
0
0
Check out the latest article in my newsletter: Why 95% of AI Spending Yields Zero Returns (And How Mid-Market Leaders Can Beat the Odds) https://t.co/66w8C6Szwl via @LinkedIn
linkedin.com
There's this paradox unfolding right now in the corporate world, and after thirty years in strategic marketing and consulting, it's honestly painful to watch. Companies are pouring money into AI like...
0
0
0
Check out my latest article: When Marketing Finds Its Heart: A Rescue Dog, A Snowstorm, and the Power of Knowing Your Audience https://t.co/CSxoJJArnh via @LinkedIn
linkedin.com
I never expected my volunteer work at Montgomery County Animal Services and Adoption Center to become a masterclass in marketing. But here we are.
0
0
0
Check out my latest article: I Turned Off the TV at 27-16 https://t.co/DCjvFwO9vc via @LinkedIn
linkedin.com
Explore top LinkedIn content from members on a range of professional topics.
0
0
0
Check out the latest article in my newsletter: The Faucet Fantasy: Why Turning Up Digital Lead Gen Without Brand Building Fails https://t.co/6sXAQlhP9q via @LinkedIn
linkedin.com
Turn the dial on aggressive digital lead gen and watch the finest water on the planet flow out. It sounds great.
0
0
0
Check out my latest article: What Is Relevance Engineering and Why Every Company Needs to Pay Attention https://t.co/rgc7EQjyf2 via @LinkedIn
linkedin.com
For twenty years, the rules of digital visibility have been relatively stable. You optimized your website, competed for the first page of Google, and celebrated when searchers clicked one of those...
0
0
0
Check out the latest article in my newsletter: The End of an Era Paints a Strong Picture for What It Will Take to Succeed in the AI Era https://t.co/WpUtXhq9fE via @LinkedIn
linkedin.com
I've written about Taylor Swift before. At that time, I had an appreciation for her natural ability to be a marketing genius but wasn't a big fan of her music.
0
0
0
Check out the latest article in my newsletter: The Conference Revolution No One Saw Coming: Why AI is About to Transform Professional Events Forever https://t.co/yq6PxqhBxU via @LinkedIn
linkedin.com
Last month, I found myself sitting in yet another conference session watching a presenter read bullet points from PowerPoint slides that could've been generated by ChatGPT in thirty seconds. The...
0
0
0
Check out my latest article: The Lime Tree Marketing Manifesto: Why Great Marketing Takes Root, Not Rush https://t.co/mkwr7xaOOy via @LinkedIn
linkedin.com
Fifteen months ago, I made what seemed like an impulsive decision. Fresh from buying my Maryland home, I found myself scrolling through Yarden's website at 11 PM, convincing myself that a lime tree...
0
0
0
Check out the latest article in my newsletter: In the Age of AI, Your Brand Archetype Isn't Optional—It's Essential https://t.co/2hGcybxEZu via @LinkedIn
linkedin.com
The reality check: As AI-generated content floods every channel, brands are starting to sound eerily similar. Generic.
0
0
0
Check out my latest article: Making the Most of Q3: A Practical Look at Mid-Year Marketing Strategy https://t.co/fpoeuPpvdi via @LinkedIn
linkedin.com
We're officially in Q3, and as both a business owner and fractional chief growth officer, this is always when I take a step back and revisit annual goals. It's hard to believe we're already halfway...
0
0
0
Check out the latest article in my newsletter: From Two Sets Down to AI Mastery: What Carlos Alcaraz Taught Me About Catching Up https://t.co/S5V7T3WgYo via @LinkedIn
linkedin.com
Ever feel like you're watching the AI revolution from the sidelines while everyone else seems to be playing in the championship? You're definitely not alone. Just last week, I was grabbing coffee...
0
0
0
Check out the latest article in my newsletter: You Need Your CMO to Think Like a CEO: My First-Hand Insights on Achieving Better Marketing Results https://t.co/PMgTcG1pFJ via @LinkedIn
linkedin.com
As both the head of a fractional marketing agency and a Fractional Chief Marketing Officer (CMO), I wear two distinctly different hats. But they’re completely synergistic.
0
0
0
Check out the latest article in my newsletter: Beyond the Buzz: How Vibe Marketing is Revolutionizing B2B Strategy https://t.co/l9LV7ZjU0v via @LinkedIn
linkedin.com
Remember when marketing teams spent months gathering insights and creating campaigns? Those days are rapidly becoming relics of a bygone era. In the evolving landscape of B2B marketing, there's a...
0
0
0
I just published Unleashing Strategic Marketing Brilliance: Embracing the Unpredictable
link.medium.com
“I need more time for strategic thinking.” We’ve all heard this phrase buzzing around in conversations with colleagues and peers. As the…
0
0
3
Check out the latest article in my newsletter: The Death of In-house Marketing for SMBs https://t.co/zJ2QfwbKJF via @LinkedIn
linkedin.com
The in-house marketing function has had a good life. I was a corporate marketer for a middle market investment banking firm over two decades ago and remember it fondly.
0
1
3
"Now, in Marketri’s adulthood, our village of in-house experts, outsourced fractional marketers, freelancers, and a host of incredible clients continue to help us find our place in the world of outsourced marketing." Thank you! #marketri
#gratitude
https://t.co/NO4d9STWhQ
0
0
2
