Microsoft execs at a recent online meeting with brands spoke about a variety of updates to its ad platforms that make it easier for advertisers to connect with specific audiences.

Google appeared to use a backup plan to fulfill bid and ad requests when its search engine and publisher sites became overloaded as people sought information about the assassination attempt of former...

Google appeared to use a backup plan to fulfill bid and ad requests when its search engine and publisher sites became overloaded as people sought information about the assassination attempt of former...

Analysis from Captify on Tuesday shows in increase in searches that include the brand name and Amazon in keywords - suggesting a high purchase intent for consumers who seek these brands.

Advertisers using Meta's conversions API can access insights into event data transactions that provide a clear picture of how data is captured and sent to the company's platforms.

Have you met Amazon Rufus, an AI shopping assistant now available to all U.S. customers? I met Rufus a few weeks ago. Amazon still needs to work on the directions feature.

Each percentage point of search market share - valued at $1.2 billion - continues to shift how technology reshapes digital in unexpected ways, says BrightEdge founder Jim Yu.

Favorite billing models have emerged for commerce advertising as performance takes a front seat to media buying.

Microsoft Advertising on Tuesday announced AI-powered asset recommendations for video and display, as well as the forthcoming launch of connected TV ad recommendations. How much should advertisers...

Reid Hoffman, co-founder of LinkedIn and partner at venture capital firm Greylock Partners, refers to GAI as the "steam engine of the mind" during this "cognitive industrial revolution." Here's why...

In the EU, Google sends less traffic to itself than in the U.S., data shows. The research suggests the European Digital Markets Act could have an impact on the differences.

In the EU, Google sends less traffic to itself than in the U.S., data shows. The research suggests the European Digital Markets Act could have an impact on the differences.

Pledges to reduce carbon emissions are contradictory to plans to invest in AI products in all aspects of business from media buying to ad serving and analytics. Google revealed this week that its...

Pledges to reduce carbon emissions are contradictory to plans to invest in AI products in all aspects of business from media buying to ad serving and analytics. Google revealed this week that its...

Google plans to introduce a set of new machine learning features under the Google AI brand in the next version of its Pixel phone.

On Monday, Google followed through with its plans to cut off marketers from Universal Analytics data as it made the transition to Google Analytics 4. Now what?

Ouna, a Hebrew reference from the Israeli-based company, translated into English means a "lobe of the brain." It represents the company's push into AI supported by research.

This latest progress in AI for advertising might not be revolutionary but it is fast-paced. Two former OpenAI co-founders say they will separately build supercomputers to support AI, giving the...

CMOs in the B2B marketing space strongly believe what they do today will change in the near future, a LinkedIn study released at Cannes Festival of Creativity confirms.

The power of small steps to make big things happen, for advertisers, requires a combination of performance and branding.