Mark Addicks
@MarkAddicks
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CMO General Mills. Overall responsibility for the company's world-class marketing function and its marketing services organization, Gcom.
Minneapolis
Joined August 2009
Don’t Sell a Product, Sell a Whole New Way of Thinking http://t.co/ypKFytiams.
hbr.org
Customers need the right mental model to understand why they need your product.
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Research: We’re Not Very Self-Aware, Especially at Work http://t.co/8d8hQKl7lP.
hbr.org
And it’s hurting our teams.
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How to Help Your Team Bounce Back from Failure - HBR http://t.co/LMVMddi0NU.
hbr.org
Be clear about what went wrong.
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Which Strategy "Comfort Traps" Are You Falling Into? http://t.co/FpDOtUC9EE.
hbr.org
Take this assessment to find out which traps (if any) you’ve fallen into and how to get out of them.
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Innovation Is Marketing’s Job, Too - HBR http://t.co/1nP37olSjs.
hbr.org
Pursue mindshare before marketshare.
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How Leaders Should React When Someone Disappoints - HBR http://t.co/rjYnNphPDE.
hbr.org
Four things to do before you lose your temper.
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