MarTech Edge
@MarTechEdge
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MarTech Edge helps brands understand the Martech landscape & provide insights that organizations can integrate effectively into their marketing strategy & ops.
Joined February 2023
Centerfield acquires ConsumerVoice, adding new digital commerce capabilities and expanding customer acquisition across more categories.➡ #DigitalCommerce #CustomerAcquisition #Ecommerce #MarTechEdge #B2BTech
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earns Gramercy Award for “The Organic Growth Toolkit,” driving advisor leads and reshaping financial content marketing strategies.➡ #Martech #MartechEdge #ContentMarketing #FinancialServices
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The global meat sector will reach $1.12T by 2029, fueled by healthier, ethical, and sustainable consumer demand. Asia-Pacific leads the growth.➡ #Martech #MartechEdge #FoodTech #Sustainability #CPGTrends
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Tema ETFs surpasses $1B AUM in just two years, fueled by institutional investors and bold product launches, as it strengthens leadership.➡ #ETFs #Investing #Finance #B2BTech #Innovation #MarTech #MarTechEdge
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Ireland’s loyalty programs surge 15% in 2025, driven by digital innovation, gamification, and personalization across retail and travel.➡ #DigitalInnovation #AI #Gamification #MarTech #MarTechEdge
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Midyear 2025 reinsurance renewals favor cedents, with CAT bond growth boosting capacity and reshaping pricing across risk layers.➡ #Reinsurance #CatastropheBonds #InsuranceLinkedSecurities #RiskManagement #MarTech #MarTechEdge
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launches the first @claudeai MCP connector, letting teams instantly turn meeting data into actionable insights with AI.➡ #CollaborationTools #Productivity #Martech #MartechEdge #ClaudeAI
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Starburst hosts AI & Datanova 2025 in NYC, uniting data leaders to explore enterprise agents, AI readiness, and real-world AI outcomes.➡ #DataGovernance #AIReadiness #Martech #MartechEdge
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Clinch debuts a first-to-market strategy linking media data to creative optimization, unifying campaign performance in its Flight Control platform.➡ #OmnichannelAdvertising #CreativeOptimization #Martech #MartechEdge
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ZINFI Technologies completes SOC 2 Type 2 audit, validating security and operational controls for its Unified Partner Management platform.➡ #PartnerMarketing #UPM #AdTech #ChannelManagement #SOC2 #Martech #MartechEdge
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EDO’s 2024–25 NFL TV Outcomes Report reveals which ads, categories, and formats drove the strongest consumer engagement across national TV.➡ #TVAdvertising #NFLMarketing #AdTech #MediaEffectiveness #SportsMarketing #Martech #MartechEdge
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Krisp launches AI Voice Translation 2.0 with synchronous mode, auto-scoring, and 80+ languages, reshaping multilingual customer interactions.➡ #AI #VoiceAI #CustomerExperience #CX #ContactCenters #Martech #MartechEdge
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SEO pillars remain strong despite AI disruption, says consultant Olga Zarr, who launches a course on AI SEO strategies.➡ #SEO #AISEO #SearchMarketing #GoogleAI #DigitalMarketing #Martech #MartechEdge
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Uplist Ventures backs AI startup as it gears up for AuraConnect 2.0, targeting growth in automotive, retail, and real estate.➡ #AI #SalesAutomation #CustomerExperience #CompetitiveIntelligence #Startups #Martech #MartechEdge
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JLB earns a spot on the Inc. 5000 for the sixth time, showcasing growth, innovation, and its full-service digital marketing model.➡ #DigitalMarketing #WebDesign #SEO #BusinessGrowth #Nashville #Martech #MartechEdge
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MiQ appoints Andy Barnet as Managing Director, West, to expand AI-powered programmatic solutions across key U.S. industries.➡ #Martech #MartechEdge #AdTech #Programmatic #ArtificialIntelligence
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Johns Hopkins Health System is deploying @Talkdesk Healthcare Experience Cloud to modernize patient communications and service delivery.➡ #AI #HealthcareTech #CX #MarTechEdge #Automation
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Apollo Silver taps CDMG for a $1.6M marketing push aimed at boosting investor awareness with digital ads, direct mail, and more.➡ #SilverMining #CapitalMarkets #Martech #MartechEdge
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Pasley Commercial Interiors launches a podcast to help businesses use interior design for brand cohesion, growth, and long-term success.➡ #B2B #InteriorDesign #WorkspaceStrategy #BusinessGrowth #PasleyCommercial
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Ascendant Loyalty and The Loyalty People unite to create a global consultancy powerhouse in loyalty, CRM, and customer retention strategies.➡ #Martech #MartechEdge #CRM #CustomerLoyalty #DigitalMarketing #CX #GlobalConsulting
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