hey @grok, tell me which company is about to trigger the next financial crisis before it shows up in the headlines.

That HOM raving about comps rn.

RT @ChrisRuzArc: You won't be hired if you don't have a personal brand. Let that sink in.

A crypto brand can 'finally' resonate with authenticity when their external actions are aligned with internal culture. Look like a duck, walk like a duck, quack like a duck, swim like duck then you must be duck!. The point is, bad news does not only travel fast but also far.

The truth is that people even in the same brand tribe connect to ideas in different ways. Some are drawn to information and some to vibes. CT vibe that worked so well for a dry content wheel might not work for a brand living off of memes in their current content strat.

On X -> Are you following people or brands?.On YouTube -> Are you following people of brands?.On LinkedIn -> Are you following people or brands?.On Instagram -> Are you following people or brands?. People follow people then they follow brands. TRUST is everything.

Someone said to me recently: the view from the mountain is only beautiful if you took the effort to climb it.

Crypto marketing career arc:.0–3 months: onboarded.3–6 months: bored.6+ months: onboarded somewhere else.

When everyone ZIGS you ZAG.

Ever wondered what does your brand really stand for?.

.@BioProtocol is honestly one of those rare brands getting it right across the board:. → The mission is ambitious.→ The science is deep.→ The positioning is clear.→ The team is amazing.→ The content actually makes you feel smarter. That’s a rare combo. Lovin it. .

Mattering is the new marketing.

Every week, I write a community roundup for a brand I genuinely love. But if I’m being honest, there’s always that little voice asking: “Who’s really paying attention?”. So this week, its just a memo from me to them. A direct note to the people who make this whole thing matter.

There’s always another chain, another yield, another token. WHY you?.

marketing has always evolved alongside the tools of communication. the printing press gave us mass reach. radio and tv gave us storytelling at scale. the internet brought targeting and data. each wave changed how we speak to people and how people speak back. but artificial.

soham parekh: works 4 jobs at once, uses mouse jiggler, fakes resume. meanwhile crypto bros running a protocol, launching a token, moderating 2 Discords, and ghostwriting for anons. all before lunch. .

Just saw a SMM agency pitching 'virality' to potential clients 😂.

How do you gauge how crypto native someone is?.

Me explaining why that random meme was part of our overarching marketing strategy.

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