Marketing & Social Research Association
@MSRAAfrica
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The Marketing & Social Research Association (MSRA) works to promote professionalism in the research industry through cooperation, support and mutual good will.
Nairobi, Kenya
Joined August 2011
Dear MSRA Community, May 2026 be a year where our curiosity is matched by our integrity, findings not only illuminate but empower & the impact of our work extends far beyond reports & charts, touching lives, informing decisions & shaping a future guided by knowledge & conscience
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Happy New Year from MSRA ✨ As we welcome a brand new year, MSRA sends warm wishes to our entire community. May this year bring you good health, renewed energy, meaningful connections, and moments worth celebrating. #happynewyear #newbeginnings #gratitude #researchcommunity
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research that continues to influence decisions that truly matter. Wishing you a restful close to the year and a new one filled with clarity, courage, and meaningful progress. — Emily Were Chair, MSRA #researchcommunity #leadership #ethicsinresearch #learningtogether #msra
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We’ve navigated change, growth, and complexity together — and through it all, collaboration remained our anchor. That matters. And it’s something we should be proud of. As we step into a new year, I’m excited about what’s ahead: deeper learning, stronger connections, and...
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To the MSRA members, partners, speakers, trainers, and volunteers — thank you. Your commitment, curiosity, and willingness to engage continue to shape a strong, thoughtful, and relevant research community.
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This year reminded me that research is, at its core, about people. - People who ask better questions. - People who choose ethics even when it’s not the easiest path. - People who show up to learn, share, challenge, and grow together.
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Merry Christmas from all of us at MSRA 🎄 May this season bring you rest, reflection, and renewed purpose as we continue to learn, grow, and build ethical research together. Thank you for being part of our community. #merrychristmas #seasonofgratitude #msracommunity
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It’s a reminder that in research and innovation, success often comes from listening closely, iterating thoughtfully, and testing before launching broadly. What assumptions are we making about our products that a real test might challenge? #msra #producttesting #researchtraining
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Identifying potential improvements, and validating whether it meets real needs. Every test provides insights that can shape design, functionality, messaging, and even the overall user experience.
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Evans Orudo ,founder of Jives Research, led a session on Product Testing, diving into one of the most critical stages in bringing ideas to market. Product testing isn’t just about seeing if something works — it’s about understanding how people actually experience a product…
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Our classes are highly interactive & participant-driven, creating an engaging learning environment. Participants actively asked questions, took part in structured exercises & presented their work, reinforcing concepts through practical application & peer learning.
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For the very first time, @ESOMAR is bringing its regional conference to Africa & Nairobi is where it all comes to life. Three days. Brilliant minds. Big conversations. And the future of insights, data and research right at our doorstep. 🔗 Register here: https://t.co/cYDooVxfM9
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As part of the Social Research Methods (Level 2) module, led by Samuel Muthoka, participants explored advanced research designs, including Randomised Control Trials (RCTs). An RCT is a method used to determine whether a particular intervention or program actually works.
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Althea McCourt, CEO of Infinite Insight and Vice Chairperson at MSRA, facilitated the Qualitative Research Level 2 module, bringing her deep industry experience right into the room. The module expanded participants’ understanding of advanced qualitative thinking #qualitative
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Dr. Charles Makau recently led two cornerstone modules of the MSRA Advanced Research Training Programme: Advanced Sampling (Level 2) and Multivariate Analysis. For researchers navigating complex studies and high-stakes datasets, these modules are game-changers. #researchtraining
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Dharmendra Jain — CEO, Actnable AI — led a brilliant session on Generative AI and Big Data Analytics, and it set a high bar for the rest of the program. This is where insight work is headed. #msra #generativeai #bigdataanalytics #advancedresearchtraining #insightleaders
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Day One of the MSRA Advanced Research Training kicked off with a brilliant mix of researchers, students, analysts, and early-career professionals — each bringing their own questions, experiences, and curiosity to the table. #msra #research #insightscommunity #researchtraining
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Only 2 days to go until MSRA convenes researchers, analysts, and insight leaders for an intensive, future-focused learning experience. To secure your place or request further information, contact 0719 769 016 or info@msra.africa #msra #research #researchtraining
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We’re officially 5 days away from diving deep into the world of advanced research. Three days. Hands-on learning. Practical frameworks. Real industry insights. Register / inquiries: 0719 769 016 or info@msra.africa See you in 5 days. #msra #researchkenya #training
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