MullenLowe Profero
@MLProfero
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MullenLowe Profero is the global digital transformation network of MullenLowe Group. We exist to deliver an unfair share of attention for our clients' brands.
Global
Joined March 2008
423 and counting š.
Delighted to introduce the new as carefully crafted as the biscuits. Congrats to the proud team @MLProfero . *Undisclosed numbers of choco leibniz were consumed in the making of this project.
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RT @MullenLoweGroup: .@Acxiom and @MLProfero have launched end-to-end personalisation solution Fuse, bringing identity and data enhancementā¦.
lbbonline.com
Little Black Book, The solution āfusesā Acxiomās identity and data enhancement specialisms together with the digital experience design capabilities of MullenLowe Profero
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šš».
Ecommerce in a post pandemic world: A landmark report from @MLProfero reveals the shift to e-commerce is here for the long run, with significant implications for brands.
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Thereās lots more where those came from. Download the full report here, where youāll find some juicy stats on everything from consumer preferences for marketplace vs D2C platforms, to shopping eco, local, and small online.
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And, did someone say Brexit? Weāve got some stats on that for you too: like this one. 59% expect online stores to clearly indicate when products are being shipped from the EU.
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And there have been a few hints that the shape of convenience might be changing. This oneās a personal fave: 52% agree that now theyāre at home more, next day delivery - a bastion of convenience ecomm - doesnāt matter as much.
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But itās not all plain sailing. 80% of those shopping a category online for the first time agreed that shopping for some types of items is easier than others. So thereās still plenty to improve.
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So itās no surprise that theyāve fallen in love with the convenience of it all and plan on continuing. Over ā
of those shopping a category online for the first time agreed that theyād continue to shop this way post-pandemic.
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And itās not been as painful as we predicted. 74% of those who shopped at least one category online for the first time agreed that āshopping online was easier than I thought it would be for these itemsā.
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44% of respondents had shopped one of our key categories online for the 1st time. % differed by category, likely based on a number of factors such as pre-pandemic purchase context (the garden centre was a great day trip) or new needs (like buying your own office stationary. Sob.)
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We asked 3017 online shoppers whatās changed since the start of the pandemic. Hereās what they said. A thread.
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You donāt want to miss it!.
Our #BIMAHangout is taking place this morning! Join us with @MLProfero as we look at "Ecommerce in the aftermath" Kicking off at 10 AM! -
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RT @MullenLoweGroup: Challenging Times Create Greater Challengers: Howard Pull, Head of Strategy @MLProfero looks at how great CX can put cā¦.
www.globalbankingandfinance.com
By Howard Pull, Head of Strategy at MullenLowe Profero (part of MullenLowe Group UK) Unexpectedly, COVID stalled rather than accelerated challenger bank momentum. Stock markets are riding high on...
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RT @MullenLoweGroup: Will airlines take flight in 2021? @MLProfero's Louise Roberts speaks to @LBBOnline about how airline brands are lookiā¦.
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š¤ . Our partnership with @movableink offers innovative technology which delivers rich data driven personalised experiences and at scale in real-time. Keep your eyes peeled for some collaborations this year š
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The @MullenLoweGroup apprenticeship scheme has set sail! āµļø. With opportunities to work with the account management, strategy, media, production and peopleās team in at @MullenLoweLDN & @MediahubWW
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Weāre excited to announce the relaunch of MullenLowe Profero š¢ A global customer experience agency, building brands through digital experiences.
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