Magnus Hillestad
@MHillestad
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Win or learn. CEO & co-founder @sanity_io. ❤️ @linnKL
San Francisco Bay Area
Joined August 2011
This is how we write and automate content. .
Meet Canvas (formerly Create): AI-accelerated authoring for your entire content workflow 👇
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Excited to share more about this journey, our vision and why we decided to raise another round of capital:
sanity.io
Why the age of CMS is over and why we raised $85M Series C to empower all developers to build, scale and ship all content applications across teams.
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With over 30,000 organizations already trusting Sanity, companies like Nordstrom, Burger King, Marriott, Skims, Anthropic, Figma, Elastic, Riot Games, ATT, Morningbrew, Fanduel. we are just getting started.
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Sanity is now:.- An application platform for Content Operations applications.- A system for unifying content across the whole business.- A fully AI powered platform for builders and content operators.
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Today isn't just about funding — we're launching the world's first Content Operating System, a fundamental reimagining of how organizations manage content across all digital surfaces.
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Today content isn't just about websites, text or images. It's data and metadata powering and configuring experiences across and digital surface or business initiative. It's about enabling businesses to communicate with customers and partners, across any application or device.
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For too long, teams have struggled with legacy CMSs that weren't built for today's multi-modal businesses. These systems have been holding companies back. Web-centric solutions with one-size-fits-no-one workflows.
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I'm incredibly proud to announce that Sanity has raised $85M in a Series C funding led by @GPBullhound , with participation from @ICONIQGrowth , @Shopify , @thresholdvc , @heavybit , @LeadEdgeCapital , Blue Cloud Ventures, and Monochrome.
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Sanity on Nasdaq tower on times square - proud to support @ThePledge.
Yesterday, @ThePledge was on @Nasdaq Tower in Times Square. I got to be there for it! Thank you to Nasdaq and congratulations to all of the featured companies who #paythemaintainers! 👏 What a great way to keep celebrating #maintainermonth! 💃
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RT @serge_0v: Video overview as promised:.Next.js Sanity Page Builder with i18n and AI Assist translations. I even went an extra mile by cr….
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RT @wesbos: What do you predict will happen with web development in 2025?. What will pop? What will stop?. What Frameworks, tools, and libr….
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Proud to join the @ThePledge today, giving more than $100k back to Open Source maintainers. Following the lead of our good friends over at @getsentry - Thanks for doing this @zeeg @selviano @rchhabs and rest of team!
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RT @cmscritic: You might say @sanity_io is about to Begin. 🚀. The #content operating system announced it has acquired the team behind htt….
cmscritic.com
The purchase will pave the way for more advanced content solutions, streamlining operations from creation through distribution via powerful compute capabilities. Interview with CEO Magnus Hillestad.
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Cant wait to show you all what we will build together with our new colleagues, the team behind .
begin.com
Really pumped to announce that the Begin team is joining Sanity! 🚀. As leaders in content operating systems, we're taking things to a whole new level. Think supercharged automation and next-gen content infrastructure. Can't wait to show you what we're cooking up. This collab.
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Leaving Bay area for a week in Barcelona - meeting colleagues and customers of @sanity_io for our annual all hands. Since last years trip to Portugal the team has grown more than 50%. Can't wait to see all the new faces!!
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