I just ran over the numbers with a client on our results so far, here's the scoop: • What he's paid me: $43,000 • What he's made: $500,000 • What he still has to make: $300-$500k (uncollected LTV for clients he has acquired) Here's how he's made $500k+ in the last 10 months:

Another good data point here from Hormozi: https://t.co/D1i1uuAr3h (But also good to remember that you can probably make $5m/year charging in between)

I write the LinkedIn Lead Lab 🧪 Breakdowns every week: • 7 figure owner • Profile breakdown • Content breakdown Join here: https://t.co/Eumr9tYHBi

Been ghostwriting for 3+ years. 5 big shifts since starting: 1. Way more ghostwriters (low barrier) 2. Stigma is fading fast 3. Content volume is exploding 4. Lots more “slop” in the market 5. LinkedIn is the most popular spot (used to be X)

I've written 1000s of posts for 60+ clients. These 3 types of content consistently drive leads. Get them here:

Another good data point here from Hormozi: https://t.co/D1i1uuAr3h (But also good to remember that you can probably make $5m/year charging in between)

Been ghostwriting for 3+ years. 5 big shifts since starting: 1. Way more ghostwriters (low barrier) 2. Stigma is fading fast 3. Content volume is exploding 4. Lots more “slop” in the market 5. LinkedIn is the most popular spot (used to be X)

I work with multiple clients under 10k followers doing 7 figures. Why? Their audience is the right audience. Two levers control that: • Connect with ideal prospects (follow + DMs) • Write for them consistently Small but targeted > big but random.

I've written 1000s of posts for 60+ clients. These 3 types of content consistently drive leads. Get them here:

I’ve made 30+ lead magnets. Here’s the 3-filter method I use every time: • Easy to use (templates win) • Rare (unique data or experience) • Tangible (prompts, examples, numbers) If your idea checks all 3, it’ll probably work.

Editing is mostly a waste of time *unless* you’re writing blockbuster content. That’s when you it's worth using filters: actionable, unique, relevant, curiosity gap, 4th-grade level, and proven headlines. When the stakes are high, put everything in your favor.

I've written 1000s of posts for 60+ clients. These 3 types of content consistently drive leads. Get them here:

Reminder: Having an audience is an advantage but tons of people build companies without one.

Common content mistake: You write a personal story and get outsized attention. You take it to mean you should write more personal stories. You never reference your business or what you do. Then months later, you wonder why you’re not getting any leads.

“Give away the secrets, sell the implementation” is popular, but lacks some important context: You don’t want to solve the problem your paid solution solves for free. Almost goes without saying. But you *only* want to solve a micro problem or the “problem before the problem”.

I've written 1000s of posts for 60+ clients. These 3 types of content consistently drive leads. Get them here:

Spoke with a marketing agency last week who has been around for 20 years. Boutique agency. 17 employees. Hyper profitable. They just work with enterprise clients, have little churn, and do zero marketing. 100% word-of-mouth growth. If you play the long game, your reputation

I've written 1000s of posts for 60+ clients. These 3 types of content consistently drive leads. Get them here:

Start an agency or service business with $0 - $10,000 instead. Downside if it doesn't work = you lose some time. Maybe a few thousand dollars. Upside = you can be cash flow positive month 1, grow at your own pace and have $0 in debt.

Correction: I was curious so pulled the list back up. I met 6 of the 7, not all 7.

One type of post generates more profile clicks than any other: Personal stories. A few years ago, I did an analysis from working with dozens of clients to look at profile clicks from different tweet types. The winner was personal stories by a long shot. Like 10x higher.