Lynnea Phillips
@LynneaPhillips
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Following
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👩🏾💻 @NCAA Director of Championships - Social Media. I still tweet for a living. @CSUPueblo alumna. Matthew 5:41. Hoosier, Tar Heel & ThunderWolf.
Indiana
Joined October 2012
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Pinned Tweet
Back to the blue disk!
10 years after my time as a Postgraduate Intern at the NCAA in Indianapolis – I’m headed back.
I’m so excited to rejoin the staff at the national office as the Director of Championships Social Media.
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Normalize press box waffle stations.
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Nearly every game the photo team gets a joyful picture of
@RaceThompson1
+ his candy stripes.
It always makes me smile, so I have to share.
📸:
@MascharkaPhoto
/
@XavierCDaniels
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Level up. 👩🏾💻
So thankful & excited to lead NIL, student-athlete branding, social & digital at Indiana as Assistant AD.
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Don’t just let today be about a hashtag or an empty tribute by a sports team. September 11th first responders deserve the support every single day.
@jonstewart
said it best.
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My mom just sent me this picture of our dog. He's ready for Halloween. 😊
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Indiana University is tied with Florida for colleges with the most Olympic medals. If IU was a country, it would be in a three-way tie for 13th in medal count.
2 🥇, 3 🥈 & 1🥉
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My aunt breeds golden retrievers. Right now she has six puppies. 😍
Here’s some joy for your timeline.
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We’ve had 5.1M GIF views in the last week – 4.6M of them came the day after
#IUBB
beat Purdue.
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I didn’t see this coming. 🥺
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A reminder (that I really shouldn’t have to make) — the person who runs your favorite team’s social accounts has nothing to do with COVID related decisions &/or protocols.
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Excited to say that I'm headed to
@OurIndiana
. I've accepted the Assistant Director of Digital & Social Media position at the
@CubanCenter
.
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Hear me out: performance related bonuses for digital, social & creative staff.
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@purduestein
Imagine being on staff at a rival school & replying to the opposing school’s tweet about their All-American. 😅 Couldn’t & wouldn’t be me.
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Not liking how or why we posted about
#Juneteenth
is one thing – calling out my race because of it is another.
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Been a goal of mine since the 2018 season. We finally got there. 📈
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Yes, we read the mentions. 😌
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This is a dangerous way of thinking.
You'll probably say I'm overreacting; there are talented people who cannot afford to be in our industry for "the love of the craft" alone.
Some people in leadership roles actually believe this & won't hire them — a barrier to employment.
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I usually don’t post about the racist comments we receive but I’m absolutely fed up at this point.
Hopefully no one thinks less of me for pointing this out.
Just like athletes won’t shut up & dribble, I will not shut up & tweet.
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The team arrives to the Smith Center tomorrow at 2p. Meet them outside Gate D.
#GoHeels
#HeelsLockIn
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Important for coaches & athletes to trust creatives – not only with access in the locker room but also with the social posts we suggest. 🙌🏾
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We’re collecting photos of Indiana vets for tomorrow’s
#IUFB
game & this is the coolest one, so far.
😊 Look close.
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You never know what people are going through.
Please just be kind to others.
To go with the craziness of the last 13 months – I’ve lost all four of my grandparents. It’s been extremely difficult.
Wear a mask. Get vaccinated. Call your loved ones. 🖤
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He’s been Team Cuban Center since day one. The first head coach to let me come + talk at a staff meeting.
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@CWilliamson44
I’m Black too & I’ve lived in Bloomington for nearly seven years.
This is a bad take.
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Let’s talk about it:
• We had ~5 minutes.
• It wasn’t the only content on the season being postponed.
• The rest of the tweet added more context.
• Web traffic is down.
• Crisis comm is complex – especially when you’re balancing recruiting, sales, marketing + more.
Hey
#SMsports
friends, can you please have a friendly chat with your coaches and tell them no one can read the statements they put on social when they’re in tiny text (usually all caps) on a graphic?
Just link to the text on your websites, please.
K thanks.
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The best project I’ve ever worked on is now the best piece of clothing I own.
#BlackLivesMatter
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So proud of the
@IndianaMBB
content team. They’re cranking out content after a night of (chaotic at best) cross country travel & all I can say is “go to sleep”. 😂
🎥
@IUAndrew
📝
@Charlie_Duffy32
📸
@MascharkaPhoto
🎨
@hweb112
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My mom’s dad is basically the only reason why I’m into sports.
He’s been in the hospital since last week, but he watched the football game yesterday. PapPap literally FaceTimed me in the middle because he was shocked at how well the team was playing.
Today we need your prayers.
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Raise your hand if you're just as busy during the pandemic as you were before the pandemic.
🙋🏾♀️
Sound of crickets.
...only thing your recruits, fans and donors would have received from your team for past five months without your digital, design and video staff.
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Shout out to the trailblazing women who paved the way. Ladies, our work still isn’t done – keep going!
Happy
#NGWSD
.
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Do you work in sports if you don’t tweet about that postgame media disaster? 😂
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The number of women in
#smsports
is phenomenal, no doubt – but we still have work to do. People of color are severely underrepresented in all leagues & at the college level.
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Don’t let anyone tell you that you can’t. There are still plenty of barriers to be broken. Help others along the way. Lift as you rise.
Happy
#NGWSD
. 👊🏾
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First working football game for 5 of 6 & they killed it. 🙌🏾 Happy to kick off my fifth
#IUFB
season with this crew.
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So excited for this panel!
🏀 On Thursday, we’re talking building student-athlete brands + preparing college basketball for NIL: .
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My parents don’t come to games very often because my Dad is still active duty.
🇺🇸 Proud to be able to “bring my Dad to work” for the
#IUFB
-Northwestern game.
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The whole Barst**l Athlete thing is crazy to me.
Athletes are aligning with a brand that might be truly against their values for a “viral” campaign. From what I’ve heard they don’t even get money or merch & no written contract is involved. Wild.
Be choosy. Protect your brand.
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Five of my relatives have COVID.
Please say a prayer for the fam. 😔
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@thabreannashow
@hippocrip80
@ehhhmm
Meanwhile.. NBA & NFL teams regularly talk about their athlete’s clothes – to the point that this is sponsored content. Let us have fun on this free app. 😂
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Not my father creating a Twitter account just to respond to a media member who called for my job today. 💀
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Racism isn’t limited to black folks + law enforcement.
There are forms of racism in your neighborhoods. It’s in your athletic departments. It’s on your teams.
It’s too easy to send a tweet condemning the behaviors of others. What are you doing to make a change in your world?
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Social media is basically the wild wild west now, but there’s one hill I’ll die on (okay.. way more than one, but still):
The less words in your tweet, the better. Simple but significant.
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A day later & this video has 15K views, even though Maouloune has just 141 followers.
Share content with your athletes.
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For two years, Big Shot Rob had Indiana's most successful
@opendorse
post (it's still 9th in impression rate). He was bought in to our athlete first content strategy from the start.
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When Lilly King says you can hold a medal, you hold a medal. 🇺🇸
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Getting a job in sports was hard (for most of us). Shahbaz made a good point — but now I just see a lot of retweets of his original tweet confirming this & not much else.
What are you doing to help the people behind you? Lift as you rise.
In the spirit of transparency, here’s every sports job I applied to before I got a single call back.
Over two years, I submitted 24 applications to various teams before landing a gig.
I truly believe the process helped me grow more than landing a gig off the bat would have.
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You know what’s wild?
Some of you get on this free app & brag about how you’re stacking your digital or creative squad (aka hiring a bunch of new people) & not one of them is a woman. Not a single one.
That’s wild.
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We’ve shifted to being intentional about making produced content for
#IUBB
’s Instagram Reels.
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Ty came to us with a graphic in mind & the photos he wanted to include already picked. 👊🏾 Owning his moment.
It’s not a threat, it’s a promise...I’m coming back on my worst behavior...
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When your intern asks if you have pictures of turf for texture on the Instagram Story & you happen to be a digital asset hoarder.
Turf picture from 2021. 😅
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Someone was listening to
#IUBB
& tagged us in the Instagram Story posts from their tractor. 😍 Indiana things.
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Absolutely love that Vandy is owning this & let Sarah do a photo shoot beforehand for publicity.
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Bought a dress with pockets. Wore the pocket dress to work today. Life altering & career changing is an understatement.
Know this.. when I become president all dresses will have pockets.
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This yoga content is a direct result of a branding session we had last week. 😌 Student-athletes know what they want to see. Ask them.
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This is huge & Indiana student-athletes will be some of the first with the opportunity to benefit.
With
@Learfield
’s unrivaled reach, we’re able to help student-athletes, brands, and schools at a larger scale than ever before.
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I’m having ice cream for dinner. I encourage you to do the same.
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The only Indiana Mr. Basketball to win the state championship as a player & a coach.
The first Black basketball student-athlete to play in the Big Ten.
The third Black player drafted in the NBA.
A trailblazer & legend.
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18 years later.
I’ll forever be proud of my uncle, his search dog & my dad who ran to the disaster zones when called.
Survivors & first responders don’t get enough support – financially, medically or emotionally.
#NeverForget
means taking care of them, as long as they need it.
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Happy National Black Women in Sports Day! 🤳🏾 Representation matters.
#BlackWomenInSports
#SMSports
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Crossover season is when the
@CubanCenter
interns really get to shine.
@IUHoosiers
had a monster weekend & without the interns our content just isn’t possible.
📱🎥📸🎨
I’ll probably miss someone but here is who worked home + away games this weekend. ⤵
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@maddieheaps
I've literally had interns pulled off of sidelines because they were "distracting" the players during warm ups.
Not right & not fair. Period.
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One of the funniest things about being an adult is that there are people who think they know me pretty well.. but they don’t know that I have a twin. 😂😅
Happy birthday to us.
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While I’m the only one allowed on the sidelines – so proud of the rest of the social team working remotely for
@IndianaFootball
.
Yes, we zoomed during the game. 😂
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Coach Allen valued the
@CubanCenter
from day one. I’ll always appreciate how welcoming & accessible he was – especially during the pandemic when it would’ve been easy to shut us out.
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Tweeting support _____ in sports is not good enough.
What are you actively doing to make life + experiences better for minorities? Talk is one thing. Change is another.
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Over the last six years working in social media has given me a lot of headaches – but an equal amount of joy.
I’m incredibly thankful for this community, especially my peers in
#SMSports
+
#B1GSocial
. I couldn’t do this amazing gig without you.
Tomorrow will be a better day. 🖤
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INVEST IN WOMEN.
PAY WOMEN.
HIRE WOMEN.
Appreciate this so much,
@amiekiehn
+
@ongondola
. 🖤 I’ll wear it with pride.
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In all my years of getting people “unhacked” I’ve never received a written thank you note – until now. ☺️
@Caleb_Murphy93
is a gem.
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“I love confetti.” -
@DawnStaley
A week in Phoenix with
#MFinalFour
was a great way to kick off my
@NCAA
Champs career.
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I left Indiana when I was 7 & I used to dream about the day that I could move back.
Working for a homegrown head coach who loves this state & representing all Hoosiers is a joy.
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Normalize not posting content on holidays that have nothing to do with your brand.
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Hire Black people — but don’t put the responsibility to lift social justice initiatives on their shoulders alone.
Be an ally. Listen, learn & act.
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