Micro-dramas. Gaming. AI. @SaloneSehgal × @OfflineOnAir-on spotting global trends early, India’s 591M gamers, value-driven spending, and the next big consumer wave: frontier tech, UGC platforms and “systems of play” for a Swipe Before Type generation. https://t.co/sQrjMCOGyj

📱 Swipe Before Type - unveiled at #Insignia2025. 📊 Key findings- How Indians Connect: 10+ hrs/week on social Male, non-metro skew 50% use EloElo, ShareChat 1 in 10 use astrology apps 40% pay via tips or gifts Social is getting participatory. Read → https://t.co/WNYGq3Lq3x

Story TV (by @eloeloapp group) - built in India, for the world. 🚀🔥 A bold bet on micro-dramas → a new category → the top spot on the Play Store. Massive shoutout to the Eloelo × Story TV team for this rocketship moment. The Interactive Era is being built right here. 🇮🇳📺

💸 Swipe Before Type - unveiled at #Insignia2025. 📊 Key findings: ₹1,000+ spends → Games (70%) ₹200–₹500 → Video & Social ₹1–₹100 → Audio UPI & wallets dominate India’s paying - smaller, faster, smarter. Read → https://t.co/WNYGq3KSdZ #SwipeBeforeType #Lumikai

The @IGFupdates delegation continued its innovation trail - this time at @OpenAI HQ. Our Founding Partner @SaloneSehgal joined an insightful conversation with @sama on AI sovereignty, deep-tech value creation, and the opportunities ahead for India’s builders. #Lumikai #OpenAI

🎮 Swipe Before Type - unveiled at #Insignia2025 📊 Key findings: 45% gamers are women 97% mobile-first; 30% PC; 22% console 8 hrs/week gaming 1 in 3 pay 54% monetize in week 1 India’s gamers are playing - and paying. Read full report → https://t.co/WNYGq3Lq3x #SwipeBeforeType

Our Founder & Managing Partner @SaloneSehgal joined the @IGFupdates USA 2025 delegation in Austin - visiting @Tesla, @boringcompany, @SpaceX, and @Starlink, and meeting @elonmusk to discuss the future of innovation, connectivity, and India’s tech opportunity. #Lumikai

Swipe Before Type - unveiled at #Insignia2025. 📊 Key findings: 5 hrs/week of listening Equal gender split, younger skew Podcasts > music 60% pay for audio subs India’s ears are tuned in. https://t.co/WNYGq3Lq3x #SwipeBeforeType #Lumikai #TheInteractiveEra

At #IGDC2025, Lumikai VP @adityaofadityas joined a panel with Eximius Ventures and Ventana Ventures to discuss fundraising for early-stage companies, offering a VC’s perspective on what it takes to raise capital, build conviction, and scale from zero to one. 🚀

At #IGDC2025, Lumikai VP @adityaofadityas spoke with @OutlookRespawn on trends shaping India’s gaming ecosystem - from BGMI & Free Fire to casual gamers spending via IAPs and the rise of UGC worlds like Roblox. India’s gaming story is just getting started https://t.co/YiAIguVvSh

🎬 Swipe Before Type - unveiled at #Insignia2025. 📊 Key findings: 💡6+ hrs/week spent watching video 💡40% prefer short-form 💡35% OTT viewers 💡1 in 5 love microdramas 💡1 in 2 pay for content Watch this space for more insights. Read full report → https://t.co/WNYGq3Lq3x

Day Two wrapped! ✨ From unveiling Swipe Before Type with @SaloneSehgal & @adityaofadityas, to conversations with @alexisbonte, @arndb, Kartik Prabhakara, @Shobu_, @RajaXg, @RajeevRC_X, & @nlaiq - insights & innovation defined the day. #LightsCameraInsignia #EyeOfLumikai

It’s here. ⚡ Swipe Before Type – How Indians Watch. Listen. Play. Pay. India’s most comprehensive look at how 3,000+ smartphone users spend their time, attention & money across video, audio, gaming, & social. Full report here: https://t.co/WNYGq3Lq3x

Day 1 at #Insignia2025 - wrapped! ✨ Beyond The Myths: The New Era of Digital Content w/ @AmarBatra (Spotify), @iamgauravgandhi (Prime Video), Kiran Mani (Jiostar) 🎤 Moderated by @SaloneSehgal An evening of networking, ideas & inspiration. #EyeOfLumikai #LightsCameraInsignia

It’s here - #Insignia2025 has begun! Lumikai’s annual LP summit brings together leaders in interactive media, digital platforms, and games landscape to celebrate innovation, creativity, and ambition. 🌟 Power-packed conversations start now! #EyeOfLumikai #LightsCameraInsignia

3 days to go! Day 2 of #Insignia2025 closes with: ✨ AI and The Next Decade: Cementing India’s Place | Keynote session IV Speakers: @RajaXg, @RajeevRC_X, @nlaiq (Moderator) #TheInteractiveEra #Lumikai #AI #DigitalInnovation #FiresideChat #EyeOfLumikai #LightsCameraInsignia

4 days to go! ✨ Building Worlds: The Future of Media & IP | Keynote Session III Speaker: @Shobu_, CEO & Co-Founder, @arkamediaworks & Founder, Mihira Visual Lab moderated by @SaloneSehgal, Founder & Managing Partner, Lumikai. #EyeOfLumikai #LightsCameraInsignia

5 days to go! Day 2 of #Insignia2025 kicks off with: 🔥 The India Play: Global CEOs Betting on India | Keynote Session II Speakers: @alexisbonte, @arndb, Kartik Prabhakara (Moderator) #TheInteractiveEra #Lumikai #FiresideChat #LightsCameraInsignia #EyeOfLumikai

The countdown is on! ⏳ 6 days to go for #Insignia2025 Day 1 | Nov 2: VIP Dinner & Keynote Session I ✨ Beyond The Myths: The New Era of Digital Content Speakers: Kiran Mani, @AmarBatra, @iamgauravgandhi, @SaloneSehgal (Moderator) #EyeOfLumikai #LightsCameraInsignia

The countdown to #Insignia2025 begins. ⚡ Lumikai’s annual invite-only LP summit returns for its 4th edition - bigger, bolder, beyond. This year’s theme: The Interactive Era. 🎬 Here’s a glimpse of #Insignia2024. #Lumikai #EyeOfLumikai #LightsCameraInsignia