📊 Not sure when to use Multi-Touch Attribution vs. Marketing Mix Modeling? Our latest blog breaks down the key differences and highlights the benefits of Google's #Meridian. 🔗 Read now: https://t.co/3Uysx4sEcp #MarketingAnalytics #MMM #MTA #Adswerve #AttributionStrategy

Multi-touch attribution vs. Media Mix Modeling: With rise of MMM it's good to take a high level view and see which is right for your marketing research? My new blog post breaks down data needs, outputs, costs & when to use either (or both!). https://t.co/nApkOy50FE

Yes, this is real. Sources tell ESPN: Full trade: - Lakers: Luka Doncic, Maxi Kleber, Markieff Morris - Mavericks: Anthony Davis, Max Christie, 2029 LAL 1st - Jazz: Jalen Hood-Schifino, 2025 Clippers 2nd, 2025 Mavericks 2nd

🎉 We’re excited to be among the only U.S. partners for Google's new open-source #MMM #Meridian! 🎉  Built to enable privacy-durable, advanced #measurement, Meridian helps you confidently drive better business outcomes.   👉Learn more: https://t.co/0xQi2aA5my @GoogleAds

I will lead a webinar on Thursday 10AM PST/1PM EST/19:00 CET on "Unlocking GA4 with BigQuery: Latest Features & Best Practices". https://t.co/3UyL2iiBJg

The GA4 BQ export. Though a great source of unsampled, event-level data, can be complex and confusing. Traffic source data appears in 4 different places. - traffic_source - session_traffic_source_last_click - collected_traffic_source - event_params https://t.co/6n6FOcHCjB

This summer #BigQuery announced many new features. I picked 5 that I find most important and try to get you up to speed in this video. - Continuous Queries - Change History - Short Query Optimized - Group by Array/Struct - Table Explorer https://t.co/LMKpfTtD9r

#BigQuery now allows the usage of the GROUP BY and SELECT DISTINCT with arrays and structs! In the screenshot below I GROUP BY all session traffic source fields with using a singlestruct.

Google announced that they've decided to keep 3rd party cookies!?! "Instead of deprecating third-party cookies, we would introduce a new experience in Chrome" https://t.co/eOtRhCS5UX

Kobayashi 291m neuradni.

First #GoogleCloudNext win. No more getting lost.

One day until #GoogleCloudNext! Won't be able to join us in Vegas? You can still experience the big show with the best seat in 𝐲𝐨𝐮𝐫 house! Get a no-cost digital pass to access 6 keynotes, 100 breakout sessions, 9 spotlights, and more → https://t.co/APdhWcNbXN

The "Help me code tool" has been added to #BigQuery in preview. Use natural language to generate SQL queries in BQ UI. It has a good understanding of any schema fields and produces clean queries. It was even capable of generating a non-trivial attribute.

Google #BigQuery added platforms to their Data Transfer Service in preview. You can now (at no additional cost in preview) connect FB Ads, Oracle, SF, SF Marketing Cloud, and Service Now directly to #BigQuery via their DTS native connector. https://t.co/vn4QnwcLpV

Google Cloud $GOOG posted another quarter of fast growth. Generating $9B+ in revenue and almost $1B in operating income for Q4 of 2023. That's an almost 26% growth compared to the same quarter in 2022. On the other hand search is still the money-making machine for Google!

#Snowflake now has a native connector to #GoogleAnalytics4 There are two available connections: - Aggregated = "uses Google Analytics 4 API" - Raw = "replicates it directly from the BigQuery storage layer" More info: https://t.co/Ksy0wo7q5E *I have not tested the it yet

The PDF of 820 site/sources categorized is available here: https://t.co/oQ2dWI8Ez9

The #GA4 export to #BigQuery comes without channel grouping data. Ch. grouping definitions are available here https://t.co/h8WURn2gXZ along with a (kid you not) PDF sheet of sources and their categories (search, social, shop & video), I built a UDF for it https://t.co/LD6w0WBTyF

Introducing Gemini 1.0, our most capable and general AI model yet. Built natively to be multimodal, it’s the first step in our Gemini-era of models. Gemini is optimized in three sizes - Ultra, Pro, and Nano Gemini Ultra’s performance exceeds current state-of-the-art results on

Some of the best of Charlie Munger: “Every time you hear EBITDA, just substitute it with bullshit”. Absolute legend. 🐐 https://t.co/yA0FmJExZH