Lu Yu Profile
Lu Yu

@Lugotype

Followers
3K
Following
995
Media
100
Statuses
1K

Independent designer. Prev: Head of Brand @Pitch. Made @Semplicelabs & @thedeskmagazine. Jury member @awwwards @ddaward. Good with computers.

Berlin, Germany
Joined January 2014
Don't wanna be here? Send us removal request.
@Lugotype
Lu Yu
5 years
New website LIVE! Visit: https://t.co/yQ7EYiaQlQ After 4+ years I finally redesigned my portfolio, featuring some new (and old) work. Of course, built with @semplicelabs. Typefaces: @NikolasType @MilieuGrotesque
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@Lugotype
Lu Yu
2 years
I'll be speaking at @awwwards conference in AMS later this week. Hope to see you there!
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@Lugotype
Lu Yu
3 years
My next career goal is to become Head of Off-Brand. Need help to stay off brand? You know where to find me.
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@Lugotype
Lu Yu
3 years
10+ years in design and the 2 hardest things for me are still: - Create a collage of images - Make all logos appear the same size in a logo wall
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@Lugotype
Lu Yu
3 years
Today was a productive day.
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@Lugotype
Lu Yu
3 years
Some of my ex-colleagues and friends got laird off today from @Pitch. They are some of the most talented and lovely humans I’ve worked with. So if you are hiring, take a look at this and you might find the next star for your team:
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@Lugotype
Lu Yu
3 years
I ask myself the exact same question everytime I use @DHLGlobal
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@Lugotype
Lu Yu
3 years
Best part of travelling is coming home 🥰
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@Lugotype
Lu Yu
3 years
Copywriters are underappreciated.
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@Lugotype
Lu Yu
3 years
Designers in the world we are united.
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@Lugotype
Lu Yu
3 years
Like one’s salary, your Uber rating is always lower than you’d expect. How come I’m not 5 star?! I’m literally the perfect passenger ☹️
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@Lugotype
Lu Yu
3 years
How do you use a standing desk without putting all weights to 1 leg? 😅
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@Lugotype
Lu Yu
3 years
Last couple of days, I've heard a few times from startup CEOs that 'it's hard to find great product designers, but it's even harder to find great brand designers'. Is it common? If yes, why are brand designers generally compensated less than product designers? 🤔
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@Lugotype
Lu Yu
3 years
Freelancer friends: do you charge for the first call? (get to know the project, scope and people etc) Or: If you get a lot of requests how do you filter out the ones that are serious & interesting?
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@Lugotype
Lu Yu
3 years
Just re-designed my invoice. First step to a successful freelance biz?
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@Lugotype
Lu Yu
3 years
Next step: I'm going 🌟 Freelance! 🌟 again! It's about time to start a challenge. Reach out for collaboration on: Web design, product design, branding, art direction.
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@Lugotype
Lu Yu
3 years
Today is my last day @Pitch as the Head of Creative Studio/Head of Brand, and my team surprised me with this lovely farewell video. It's been a real honor to work with such inspiring & talented people - thank you all so much! 🥰
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@Pitch
Pitch
3 years
We’re looking for a leader for Pitch’s world-class marketing design team! 🧑‍🎨 Mentor and guide a team of designers, animators, & copywriters 🎨 Craft & execute marketing campaigns across mediums 😎 Design processes that help us produce standout work https://t.co/Rgcj36OOAa
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@Lugotype
Lu Yu
4 years
Crazy! I just won the most prestige award - Semplice portfolio of the year! Pog
@semplicelabs
Semplice™
4 years
"What happens when a person who helped built Semplice creates her own portfolio with Semplice? You've gotta see for yourself." Congratulations to @Lugotype, one of our 12 Best of 2021 award winners 🎉
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@Lugotype
Lu Yu
4 years
The poster I did with @christophgromer is available on @withFND 🥰 https://t.co/e2Nuhi6PSb
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@Lugotype
Lu Yu
4 years
Christmas shopping goal
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