I've tested Claude and Gemini against each other for writing copy at least 100 times now. And Gemini somehow wins out 9/10 times. Claude 4 Sonnet has a kneecapped imagination.

Anyone here specialised in getting X accounts unsuspended? Buddy of mine just lost access to his account.

Anyone have experience with @WHOOP? . How has it impacted your. - Sleep?.- Fitness?.- General happiness?. Longterm/short-term?.

If you pause this GIF every other millisecond you'll get more value than from your average $1,000 course.

Is this VSL masterclass TOO goated. ?. 50+ hours of documenting. 267 slides. $1M+ in results. Anyone want free beta access? :-)

If you can't 'out-obsess' your competition, you can't win.

Winning with business means you need to be OBSESSED. Jobs, Musk, Gates. all were obsessed. Whenever I'm copywriting or doing marketing, I literally stop blinking enough. My eyes physically start to hurt due to the raw exertion of focus. That's my 'moat.'.

For those who know this offer. Not saying this is a bad landing by any means. But this pain section is just awful.

This copy is the result of bad market research. This copy is the result of a copywriter BELIEVING they know their audience better than they actually do. Result is these insanely generic statements following each other up. As well as an ineffective us-vs-them dynamic. Yikes

You're not "bad at marketing." . You're just trying to do 17 things at once on a 1-thing budget. 98% of initial success = sticking around long enough to get recognized twice by your audience.

Actual biz success is often just the difference between. "I need more leads!" . vs . "I need my current leads to be 3x more likely to buy!" . #1 costs a fortune in ads. #2 costs some brainpower on your core sales argument. Few.

coaching client: how do i write great copy?. me: write 1,000 words a day for the next year. client: ur kidding. me: i'm not.

The average "book-a-call" funnel:. Ad -> Landing Page -> Calendar. Modern $1M+ "book-a-call" funnel:. Ad -> Value/Story Page (often w/ video) -> Persuasion -> Calendar. These are printing rn. Lead by getting buy-in.

Copywriting is just the start of a long journey. Next, you learn offers. Then you learn sales. Then you learn funnels, and webinars. Copy is an endless rabbithole of studies. And that's what makes it amazing.

Easiest conversion copywriting trick ever:. Kickstart your sales letter with the 'two options' opener. Immediately removes all reactivity from the prospect because you acknowledge their current painpoints. From my VSL masterclass:. [bookmark this]

Btw. If you care about the ethics of AI and you're a successful business owner. That means you care about the POLICY surrounding AI. Because you know that change does not happen without influencing the levers that actually create change.

I've never met a successful business owner who cares about the ethics of AI. This is because they have bigger problems to solve that are actually relevant. And because they're focused on solving problems they can actually have an impact on. I.e. they have critical thinking.

RT @LucasHogie: Update on the $1M VSL course:. > $1M+ worth of value.> 206 total slides, about 2/3 of the way through.> 13 total steps, lit….

RT @LucasHogie: Gamma's AI just BLEW ME OUT OF THE WATER. 🤯. It auto-generated 60+ in-depth slides based on 5000+ words of content in 5 min….

All you need to be a good salesman is this picture. I always say to my coaching clients:. 1. Find the gap.2. Widen it.3. Sell the bridge . That’s all sales & life really is. A series of gaps and a series of bridges