CPG: Why Measurement Matters 🔍 Alpro’s mission is clear: make sustainable, healthy eating mainstream. But could TikTok help turn inspiration into real-world sales? To find out, Danone Alpro partnered with TikTok and LiveRamp to measure the true impact of their campaigns on

🚀 Clean Rooms, simplified. Snap is taking a major step toward frictionless data collaboration with Quick Start Media Insights, powered by LiveRamp. 💡 A solution designed to accelerate media measurement, activation, and innovation — without the complexity. Advertisers,

Identity is the foundation marketers need to master data and privacy in today’s world. Traditional signals are disappearing, data is fragmented, and privacy expectations are soaring. In this context, identity is no longer just a technical detail — it’s a strategic priority. 🔑

💼 Forrester Reveals 313% ROI for Brands Using LiveRamp With increasingly complex customer journeys, budget pressure, and rising compliance requirements, marketers must uncover new levers for performance. 📌 A recent Forrester study shows how companies using LiveRamp’s Data

Unlock media insights in days, not months ⏱️ Advertisers are turning to clean rooms to analyze media performance while protecting customer data — but legal and technical hurdles often delay results. What if you could access turnkey insights fast, from premium partners like

When smart targeting meets sweet results 🍮 Carnation wanted to inspire people to celebrate the little things by trying new dessert recipes with their iconic Condensed Milk. By combining Pinterest keyword & interest targeting with LiveRamp’s measurement expertise, the brand

Coca-Cola turns TikTok engagement into measurable growth 🥤 For over 136 years, Coca-Cola has been refreshing the world 🌍 But could TikTok do the same for their sales? By partnering with TikTok and LiveRamp, The Coca-Cola Company™ aimed to answer a crucial question: How far

📅 Save the date Retail Media is evolving – are you ready? On 30 July at 12:00 CET, join the webinar organized by IAB Europe and discover the exclusive results of the Attitudes to Retail Media study. In just 1 hour, you will: ✅ Uncover the major trends reshaping Retail Media

Prisma Media Unlocks Omnichannel Personalization – Without Cookies 🔎 Prisma Media, one of the leading publishers in France, overcame the challenge of third-party cookies by partnering with LiveRamp to deliver more targeted and measurable ads using the Authenticated Traffic

Durex bets on TikTok – and turns engagement into real-world sales 📈 Durex teamed up with TikTok to test how smart targeting could boost both brand impact and retail performance – powered by a full-funnel strategy and LiveRamp’s measurement solutions. 👉 The results speak for

CDP vs. DMP: Two acronyms, two distinct roles. Customer data is scattered. The result? Fragmented insights and underperforming campaigns. So, should you choose a CDP or a DMP? 📌 Each addresses different needs. CDP: unifies known data, enables personalization, supports

Coca-Cola Zero Sugar Boosts Sales with TikTok – Powered by LiveRamp’s Expertise 📱 Thanks to TikTok and LiveRamp’s targeting and measurement tools, Coca-Cola Zero Sugar successfully turned digital engagement into real-world sales with its Uplifting Breaks campaign, combining

📅 Save the date HORIZONT Kongress is back in Berlin for two exciting days of deep discussions on the major challenges shaping marketing, media, and tech. 🔍 Data, AI, retail media, sustainability, new strategies — the agenda promises to be rich and insightful. 🎤 Kolja

📅 Save the date Join us at Cannes Lions 2025 from 16–20 June for the ultimate celebration of creativity and innovation! 🌟 Cannes Lions is where the world’s best in advertising and communications come together to showcase groundbreaking work and ideas. It’s a unique

🚀 Cross-Media Intelligence: The Game Changer Marketers Have Been Waiting For! Tired of fragmented data and incomplete reports? It's time to level up! Discover Cross-Media Intelligence, the latest innovation from LiveRamp that provides a unified, deduplicated view of your media

🔐 Data Collaboration: A Pillar for the Future of Businesses LiveRamp's Clean Room architecture is revolutionizing how businesses collaborate on their data. ✨ With an interoperable, flexible, and secure platform, your teams can optimize data usage globally while ensuring

🔍 Why a reliable identity is essential for marketers In an ever-evolving digital landscape, not all identities are created equal. With the disappearance of cookies and third-party signals, businesses must adopt a robust identity strategy to connect their data, optimize their

✈️ Boost your marketing campaigns in the travel and hospitality industry through data collaboration! Did you know that enriching your data with external sources can transform the customer experience and increase your revenue? 😲 By combining first-party data with partner

Looking back at @d3con Advertisers Day in Hamburg! 🚀 What an insightful day! We had the pleasure of hosting both the "Data-Driven Retail Media?" panel and the "Retail Media Data Used for Insights, Measurement, and Activation" masterclass. 🤝 Two complementary sessions

🚗 Revolutionize Automotive Marketing with Identity Solutions In an industry where purchase cycles are long, and 25% of CRM data becomes outdated each year, adopting an identity-driven strategy is a game-changer. With LiveRamp’s identity solutions: ➡️ Connect accurate data to