Lin Grensing-Pophal
@LinWriter
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Business journalist and content marketer specializing in HR, employee relations, and digital marketing. #HR #marketing #strategy #tech #smallbusiness #blogger
Wisconsin/Minnesota area
Joined July 2010
Weekend reminder for freelancers: Your past clients are your best source of new projects. A simple "thinking of you" email this week could turn into January work. #BizDev #ClientConnections
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Memo to businesses: Your team has incredible expertise. But expertise alone doesn't build thought leadership. You need: A clear #positioning strategy Editorial relationships Consistent #contentcreation That's where writers like me come in.
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EXW vs. FOB vs. DDP shouldn’t slow a shipment down. Download the Incoterms 2020 cheat sheet and get clarity in 2 minutes. → Click for free download
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The best bylined articles I've written weren't about showcasing expertise. They were about solving a problem so specific that readers thought, "This person gets it." That's what earns trust. #PR #ThoughtLeadership
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PR tip: A feature placement in a niche trade publication often delivers more qualified leads than a mention in a major outlet. Know where your audience actually reads.
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Content strategy isn't just about what you create. It's about: When you publish Where you distribute How you repurpose Why it matters to your audience The "what" is just the beginning. #ContentStrategy #ContentMarketing
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MATS 10.0 applications are open! Launch your career in AI alignment, governance, and security with our 12-week research program. MATS provides field-leading research mentorship, funding, Berkeley & London offices, housing, and talks/workshops with AI experts.
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Three words that kill credibility in business writing: Utilize (use "use") Leverage (usually unnecessary) Synergy (readers roll their eyes) Simple language = clearer message. #WritingTips #BusinessWriting
https://t.co/UNmEoa3EmG
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If you're helping clients build their personal brand in 2025, remember: authenticity isn't about sharing everything. It's about sharing the right things consistently. Strategy > spontaneity. #PersonalBrand #ContentStrategy
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Trade publications get 100+ pitches a week. Yours needs to: Address a specific pain point Include data or expert insight they can't get elsewhere Match their editorial calendar Generic doesn't cut it. #PRTips #MediaRelations
https://t.co/EQw3cxtf7U
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The difference between content marketing and thought leadership: Content marketing answers questions your audience is already asking. Thought leadership makes them ask new questions. Both matter. Know which one you're doing. #ContentMarketing #ThoughtLeadership
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Make Pure Water from Air with WaterCube — Smart, Safe, and Sustainable for Your Family.
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Quick tip for freelance writers: Before pitching a bylined article, spend 20 minutes reading the last 5 pieces the publication ran on your topic. You'll spot the angle they're missing—and that's your pitch. #FreelanceWriting #WritingTips
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Most thought leadership campaigns fail because they start with "what do we want to say?" instead of "what does our audience need to hear?" Start with the reader. Always. #ThoughtLeadership #ContentStrategy
https://t.co/0jdsOhLWXT
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One year from now: Better clients. Higher rates. More strategic work. Less hustle. This doesn't happen by accident—it happens by working ON your business, not just IN it. What's your one-year vision? #FreelanceGoals #CareerPlanning #MondayMotivation
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"Should I lower my rates to compete?" No. You should sharpen your positioning, demonstrate expertise, and target clients who value quality over price. Race to the bottom is a race nobody wins.#FreelanceRates #ValuePricing #WritingBusiness
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The best writing opportunities aren't posted on job boards. They come from: speaking at events, thoughtful LinkedIn engagement, being quoted in articles, and publishing your own insights. Visibility creates opportunity. #FreelanceWriting #Networking #OpportunityCreation
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Review deadlines, prioritize assignments, block pitch time, and schedule interviews. Freelancers who plan their week outperform those who react to urgency. 30 minutes now saves hours later. #FreelancePlanning #ProductivityTips #SundayPrep
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Weekend reminder: You're not just a writer. You're running a business. That means time for strategy, not just execution. Plan your pitch list. Review your pipeline. Invest in your business. #FreelanceBusiness #WritingCareer #WeekendPlanning
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That article took 20 hours: research, interviews, fact-checking, and three edit rounds. People see 2,000 words. They don't see the work. This is why rates matter and why AI won't replace skilled writers. #FreelanceWriting #WritingProcess #BehindTheScenes
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Freelancing isn't feast or famine unless you let it be. Block time every week for pitching, relationship building, and pipeline management. Consistency beats sporadic hustle. #FreelanceBusiness #WritingCareer #BusinessPlanning
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AI speeds up my research by 30%. But the interview, the analysis, the storytelling? That's still me. Use AI as a tool, not a replacement. The writers struggling are the ones who haven't figured this out yet. #AIwriting #FreelanceWriting #WritingProcess
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"How do you get steady work?" I don't chase jobs. I build relationships with editors, show up consistently in my niche, and make their jobs easier. Repeat business beats constant hustling. #FreelanceWriting #ClientRetention #WritingCareer
https://t.co/8Nv1E0LPCk
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