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Samuel Hess Profile
Samuel Hess

@LessEgoMoreData

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Following
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I help 8-9 figure DTC brands boost Revenue per User by 10% in just 6 months | +$248M added with A/B-Tests for HelloFresh, SNOCKS & 150+ more

Boost ARPU by 10% →
Joined January 2021
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@LessEgoMoreData
Samuel Hess
1 year
Here are 100+ landing pages from top 1% of brands in the US and UK. We found over 856 hidden genius strategies that you can steal from them to become more profitable & grow even faster. Want it?. 1. Like & RT this post (must do both).2. Comment "Landing Pages". & I will DM you
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@LessEgoMoreData
Samuel Hess
17 hours
90% of shop relaunches fail - Here’s why. Thinking of a full redesign? Think again. Most relaunches kill conversions and burn cash. Amazon never did a full redesign - and they 4x their revenue. Here’s why small, tested changes always win:
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@LessEgoMoreData
Samuel Hess
2 days
I built a multi 7-figure agency in my early 20's. Without spending a single dollar on advertising. How?. By focusing 100% on building a high-quality service that consistently delivers results. I'm a big believer that if our clients do well (results-wise),.we will do well in the
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@LessEgoMoreData
Samuel Hess
3 days
The insider scaling strategies of Calvin Klein. A $9B+ global Ecom brand. In 2024, Calvin Klein’s revenue crossed $9 billion. It’s more than just underwear and minimalism. What began as provocative billboards in the ’80s….is now a global machine of brand power and digital
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@LessEgoMoreData
Samuel Hess
4 days
We made €150K+/year by changing one product detail. Retailers assume customers always notice product names. Turns out, they don’t. We tested moving the product name above the image - so it’s seen instantly. The result? A 1.87% revenue increase. A simple fix that stops users
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@LessEgoMoreData
Samuel Hess
5 days
Not all ecommerce platforms are created equal. Here’s how the top platforms stack up:. • Shopify: 1.75M merchants, $319B in sales. • WooCommerce: Powers 6.5M sites, 23% market share. • Magento: Used by 250K sites, $155K+ avg annual revenue. • BigCommerce: Trusted by 150K
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Samuel Hess
6 days
A little countdown text increased revenue €7K–€30K extra/month. Calling out next‑day delivery removed hesitation and lifted both conversion and AOV. All we did was add a little countdown under the add-to-cart button showing exactly how much time was left to get next-day
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@LessEgoMoreData
Samuel Hess
7 days
How reducing choices increased revenue by €350,000. By analyzing session recordings, we found:.Too many choices → Decision paralysis → Abandoned carts. We simplified the selection - and unlocked > €350K in extra revenue. Here’s how it worked (and why less is often more):
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@LessEgoMoreData
Samuel Hess
8 days
€44,620/month was hidden in the layout. All it took was moving a price tag. Sounds crazy-.-but that’s the power of Gestalt psychology in Ecom. We ran a test for OCEANSAPART where we changed just one thing:. 👉 We placed the original price right next to the discounted one-.-so
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@LessEgoMoreData
Samuel Hess
9 days
We added Instagram-style category bubbles, and revenue jumped nearly 2%. Visual category shortcuts cut friction and guide users directly to purchase. The test:.- Added Instagram style category stories at the top of PLPs.- Organized them by relevance.- Made it dead simple to
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@LessEgoMoreData
Samuel Hess
10 days
HUGO BOSS & Lacoste win online with $7.3B in sales. If you run an Ecom brand, this is a must-see. They aren’t just leaders in fashion-.-they’re digital powerhouses crushing it online. I went deep into both brands to see how they convert,. increase AOV,. and build brand
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Samuel Hess
11 days
The #1 product page mistake you’re probably making. Most companies make this simple mistake-.-and it’s costing them hundreds of thousands per year. Here’s how we fixed it - and unlocked €240K/year in extra revenue:
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@LessEgoMoreData
Samuel Hess
12 days
We added a “What size do you need?” filter. And this “obvious” improvement led to an 8.38% revenue drop. Sometimes, making things "easier" backfires spectacularly with real customers,. We added a prominent shoe size filter right at the top of product listing pages with a clear
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@LessEgoMoreData
Samuel Hess
13 days
Tiny UX cleanup = €70K/month in new revenue. When product cards are easier to scan, users stick around longer-.-and spend more. What we changed:.- Restructured and aligned product card information.- Made card sizing consistent.- Created uniform layouts. The results:.ARPU:.
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@LessEgoMoreData
Samuel Hess
14 days
Header Bars: A surprising revenue booster. A simple announcement bar could be making you €200K+/year. We tested removing it - and revenue dropped by 4.52%. Here’s why you need to optimize, not remove it:
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@LessEgoMoreData
Samuel Hess
15 days
Simple feature callouts boosted our conversion rate by 5.8% and revenue by 6.64%. All we did was show what makes our product special,.and the numbers blew me away. We added those interactive hotspots to our Hoffmann cookware pages - you know, those little dots you can hover over
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@LessEgoMoreData
Samuel Hess
16 days
How a trust badge under the ATC button can unlock €10,927/month. For our client OCEANSAPART, we ran a test based on a simple idea:. People don’t just think their way through a purchase-.-they feel it. Here’s what made it work: .Embodied cognition. Most brands try to convince
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Samuel Hess
17 days
My dogs make me broke, and I'm blaming this website. I spent $259 on dog toys and I am 100% certain:.This website is using some CRO dark magic. Chewy made $11.4 billion last year selling to pets. That's almost 5% of all pet sales globally. On top of the crazy sales,.they
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@LessEgoMoreData
Samuel Hess
18 days
Your Add-to-Cart buttons are leaking revenue. A simple A/B test unlocked €200K in revenue/year for an 8-figure brand. Here’s how we optimized it:
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@LessEgoMoreData
Samuel Hess
19 days
We made our reviews “pop” and revenue dropped 3.8%. Bright yellow stars and hand-picked reviews screamed manipulation. Customers noticed. And trust took a hit. Here's what we did:. - Made the star ratings bright yellow.- Positioned them more prominently.- Sorted reviews to
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@LessEgoMoreData
Samuel Hess
20 days
Here are 5 powerful CRO strategies to make it happen:. (Save this). 𝟭. 𝗔/𝗕 𝗧𝗲𝘀𝘁𝗶𝗻𝗴.Test different page elements like CTAs and layouts to see what drives more sales. 𝟮. 𝗕𝗲𝗵𝗮𝘃𝗶𝗼𝗿 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴.Use tools like heatmaps to identify where users are dropping off
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