We helped @freshbooks: - Reach 576k+ prospective customers - Save 32hrs/mo - Build amazing relationships - Increase speaking requests Here’s how:

Increased vulnerability = increased trust. The more you open up about bumps in the road and lessons learned in your podcast interviews, the more the audience will connect with you on a human level.

As a founder, nobody can connect with potential customers like you. Podcast tours give you the perfect opportunity to share the stories that make customers trust you. For example, why you started the company, your expertise on the subject, and your heart for solving their pain.

Head nod moments are pillars of great podcast interviews. Head nod moments = when listeners feel compelled to write down what you’re saying in their notes app. These are simple frameworks where you help the listener get from point A to point B.

Our motto: care 10x more than the other guys. Thank you @aitomatic for your kind words!

The more your name appears across podcasts in your industry, the more dominant the perception of you and your brand becomes. Remember, you don’t have to be a market leader to reap the benefits of a podcast tour. 🤙

Diving into the wild west of podcasting every day like:

Podcast tours are like the digital version of a book tour but for your brand. 📖🎙️ It’s the proactive strategy of finding podcasts that your ideal customers or ideal team members listen to and getting interviewed on as many of them as possible over a short period of time.

What podcast do you have on repeat right now? 🎧

TL;DR: we make getting booked on podcasts easy. 🤙

8/ On-demand communication 💬 Know what’s going on at all times, and get answers when you need them. You have an open line of real-time communication with your team to discuss placements, strategy, or scheduling.

7/ Strategic planning 🤓 Always have the right strategy to hit your goals. Our team leads regular reviews to ensure you’ve got the best strategy at all times and are getting the best results possible.

6/ Publishing tracking ⚡️ Stay updated on all your interviews We send you notifications as soon as your interviews go live so you can share them on your channels, and we ensure the interview has the right CTA so your listeners can continue to learn from you.

5/ Podcast relations 🤝 Ensure hosts love your brand (not hate it). Spammy or careless pitches hurt your brand. At best, you end up in the trash. At worst, your brand leaves a bad taste in the host’s mouth. We bend over backward to deliver the best communication possible.

4/ Interview planning 🎙️ Make the biggest impact on listeners Every show you appear on is different. That’s why we prepare you for each individual interview so you can make the biggest impact possible on that unique audience and see the best results.

3/ Training 😅 Help your speaker(s) stay on message, and feel comfortable. A great podcast interview is a combination of art and science. We train your speaker or team on best practices so they can have the best shot at giving the best interview that show has ever had.

2/ Targeting 🎯 Avoid wasting time and money talking to the wrong audience. We identify the right shows for your team to guest on, and outline what makes them right. We also ensure you don’t waste time talking to the wrong audience or getting on the wrong show.

1/ Positioning ✍️ Get placed on better shows (and more of them). We help you craft your message in a way that best resonates with hosts and your audience so you get placed on more shows, and reach more of your target audience.

When it comes to your podcast tour, we do everything so you don't have to: 🎙️

The deeper the connection between your audience and company, the more trust and brand affinity you build. And the best way to do that is through podcast guest interviews. @erikbison

FAQ: What's the best way to measure the success of my podcast tour? Self-reported attribution. Add an open-text form field to your website where you ask people how they heard about you. Or, alternatively, ask your sales team to add that question to their follow-up strategy.