The pressure is intense for B2B marketers to prove ROI, but the long, winding customer journey makes proof feel elusive. 🕵️‍♀️ That's why your unified KPI dashboard is no longer a luxury—it’s an essential guide for navigating the chaos. To move beyond vanity metrics, focus on

With AI making content easy to create & hard to trust, you MUST be genuine. True thought leadership needs 3 things: Credible Experience, Audience Need, & Unique Insights. Stop sounding like a chatbot. Start building trust. https://t.co/FvHkqrN6Cz

AI is rewriting the SEO rulebook—and fast. 🤖 Nick Fraunfelder, CEO of Sure Oak, to break down how tools like ChatGPT, Grok, and Gemini are reshaping organic discovery. Learn why organic social is now key & what to do to stay visible in the new AI-powered search environment.

Happy World Mental Health Day! 🧠 B2B marketing is a marathon fueled by too much screen time and the pressure to succeed. And it's a lot! Here's our official "Un-Burnout" Playbook: • Log Off, Literally: Silence the pings. Your worth isn't tied to your notification count. •

Your LinkedIn ads aren't just for clicks. 🙅‍♂️ Justin Rowe, Founder of Impactable, shares his B2B paid social playbook: how to use ABM, long-cycle retargeting, and thought leadership ads to drive real pipeline across the entire funnel. 💡 Watch the full episode here:

Bravery in B2B isn't just a buzzword. It's a measurable strategy. 💪 Lindsay Tjepkema breaks down her BRAVE framework (Brand, Relationships, Audacity, Values, Energy) and shows how making bold, human-centered decisions is the key to driving growth. https://t.co/XvcmRbzi5n

It's #NewAlbumDay! 🧣We're dropping the tracklist for the most emotional, thrilling record of the year: The Life of B2B Social Media Marketer. Currently streaming the high-stakes single, "C4n w3 +ry !t" and manifesting that we nail "The fate of our campaign." 🤞 Which track are

The era of "building stuff faster" is over. As AI commoditizes the "how" of B2B marketing, the future belongs to those who master the "why." The key takeaway? Assess your team's capacity for change, define your business objectives, and start with small, focused use cases. The

Evan Kirstel breaks down how he became a one-person media company and why the future belongs to B2B brands that double down on employee engagement. From LinkedIn carousels to Bloomberg TV—here's what actually works in modern B2B influence 📈 https://t.co/dDFf7kQ0Mm

Happy International Coffee Day! ☕️ Meet the whole crew... in mugshot form. 😉 We run on caffeine, collaboration, and a relentless commitment to making social work for B2B.

AI is reshaping B2B marketing, and market research is no exception. 📈 HubSpot is sharing a breakdown of how AI tools can automate your workflow, from sentiment analysis to trend prediction. Discover the top tools and a simple framework for integrating AI into your strategy:

The old playbook of inbound vs. outbound is a thing of the past. With AI as the new "lodestar," B2B marketing has to evolve. 🤖➡️ Doug Bell breaks down how modern marketers must move beyond simple motions to a more intelligent, multi-channel strategy. It's about crafting

🎙️CMO @CariJaquet gets real about the messy, beautiful journey of marketing leadership—from demand gen rookie to unicorn CMO. ✨ Hot takes inside: • Why "doing the work" beats strategy slides in startups • Building teams during chaos (2→11 people! 😅) • Using AI as your

"Marketing isn't a vending machine"—but leaders keep treating it like one 🎰 Kathleen Schaub (author of "Marketing in the Great, Big, Messy, Real World") just called out the obsession with deterministic ROI that's killing marketing innovation. 🧠 Her game-changing mindset shifts:

Then vs. Now: Our Leadtail squad through the years! 👶➡️🚀 From teething rings to marketing wins—some things never change (like our natural charm and that determination in our eyes) 😎 The glow-up is real, but we're still the same troublemakers... just with better strategies!

AI 𝙘𝙖𝙣 help your business. So long as your worry less about flashy demos and more about coaching. 📣 In Tomorrow's Best Practices Today, Melissa McCready shares a powerful framework for training AI like a human assistant: focus on people, process, technology, and data. Dive

"We'll deliver a unified editorial calendar. Subject matter will reinforce key audience pain points. We will increase paid media investments to leverage this series in integrated campaigns." Translation: "We're writing blog posts and promoting them with ads." We've all been

Sean Tyson and Anna Zhao of Quietly share practical tips on leveraging AI for research and ideation without losing your creative edge. 🎨 Full convo: https://t.co/O7uk6C5m5M

Great marketing isn't just about what you do, but what you understand. Proof Point’s Cari Jaquet talks about building campaigns tailored to companies that were thriving versus those that have been struggling—a lesson in responsive and empathetic messaging.

Lack of consistency and too many entry points can create a lot of confusion for your audience. Doug Hughmanick from ANML shares a critical mistake to avoid: trying to appeal to everyone and ending up with too many "front doors" to your content. Keep it simple and clear.