Lead DevRel
@LeadDevRel
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Interviews with Founders and DX Engineers behind dev tools, insights on Developer Marketing strategies. We are building a toolkit to scale dev-tool companies.
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Joined November 2023
Auth that developers actually want: @clerk's success story. See how they're winning in authentication by listening to feedback, speeding up integration, and working smoothly with popular frameworks. Read for ideas you can use in your own dev tools 🧵
Auth that devs actually want. How @clerk is winning the authentication game by putting developers first. Unpack their success formula in this deep dive 🧵
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How do you define "good developer experience" and how has your definition evolved over time?
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Let's talk about Developer Experience 🛠️ • What makes dev-tools great • Why docs still fail in 2024 • Balancing simplicity vs power features ➡️ TODAY at 10am ET 🎙️ @sabrinaesaquino @beappx @AntWilson @FrancescoCiull4 @adityaoberai1 @HaimantikaM
https://t.co/7rdXZTgSXm
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When thinking of Developer Experience roles, companies need to clarify objectives and align with org goals. Here's what to consider: • Grow an active dev community • Boost product adoption rates • Improve developer comms channels • Collect feedback for enhancements
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Here's what you need to know to craft a GTM strategy for your dev tool startup ↓ Understand your developers. Ask: What platforms do they use? What are their top 3 problems? Where do they go for solutions? This insight shapes your entire approach. Nail your messaging Focus on
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Thank you for your time @AntWilson -- we're looking forward to having you in the Lead DevRel Podcast 🔥 ✍🏻 Written by @danizeres, revised by @beappx @HaimantikaM @sabrinaesaquino
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Focus on growing impressions. Being consistently present in the community pays off when developers choose tools for new projects. In developer marketing, authentic engagement makes a lasting impact.
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3 key takeaways after our chat with @AntWilson 🐐 1️⃣ Memes can create a personal connection with developers, fostering community and brand loyalty. 2️⃣ Invest in platforms like YouTube to reach both new and existing users with valuable content. 3️⃣ Prioritize brand awareness
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Focusing on impressions, not immediate conversions They prioritize growing impressions and brand awareness. • When developers start new projects, Supabase is already on their minds. https://t.co/VBEKT1jI2k
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YouTube as a discovery channel Beyond memes, Supabase invests in YouTube content, publishing 2-3 videos weekly. • They balance content for both new and existing users, recognizing YouTube's power for discovery. https://t.co/4DUrlazTz2
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Quality over quantity They aim for a meme a day but only share it if it's top-notch. If they don't have a banger, they skip the day. • Reusing successful memes after some time keeps content fresh and effective. https://t.co/thzSwBFnCP
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Connecting through shared experiences By tapping into nostalgia and common developer challenges, Supabase reaches a wide audience. • Memes allow them to engage without constantly pushing product updates. https://t.co/GyX0Q7ihuw
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Memes weren't the initial plan Supabase experimented with various strategies, and memes just happened to resonate the most. • They discovered that humor creates a personal connection with developers. https://t.co/qUwm0enxDU
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Ever wondered how memes can boost your developer outreach? We spoke with @AntWilson about how @Supabase uses memes to engage developers and grow their community. Stick around for insights you can steal for your own strategy 🧵👇🏻
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The docs are still in WIP mode.
trigger a developer in one sentence.
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Developer documentation is the product! If you are a DevRel/technical writer (especially at a devtool company), I wrote a detailed article on how to write good developer documentation. Covered: → Learnings from the best developer docs → 5 tips on writing good developer docs.
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