Laura
@Lauraubrett
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VP @BBB_NtlPrograms' National Advertising Division | Advertising Law | Supporting the Next Generation of Women in Leadership
New York, NY
Joined September 2012
Game day is here! Keep your eyes open for Big Game Ad Claims and let us know if you get BINGO. #AdBingo
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Great listen on the Ad Watchers podcast explaining how consumer understanding is the driver behind NAD decisions. https://t.co/jwIZIUxt4w
In the Ad Watchers #podcast series, National Advertising Division (NAD) attorneys Hal Hodes and La Toya Sutton (@LaToyaTheLawya) talk about the guiding principle behind all NAD decisions: consumer understanding. Listen now: https://t.co/p8ZO0UrCEt
#AdLaw #AdWatchers
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#AI continues to play an integral role in shaping the future of #advertising, and ensuring those systems are able to make ethical decisions is more important than ever.
venturebeat.com
My team came up with these 5 ethical AI principles while developing our own framework. Your team may find them helpful.
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An important read for leaders committed to making change. Thanks for sharing, @BBB_NtlPrograms. https://t.co/ViVZnB2VAU
Industry-wide efforts to self-regulate reflect a commitment to actual and sustainable change, even more so than individual company choices do. Read more about the importance of independent industry self-regulation in this @ForbesNonprofit article:
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A great podcast episode from @LaToyaTheLawya and Hal Hodes that explains what puffery is in advertising and when to draw the line on an unreasonable claim. #AdvertisingEthics
https://t.co/5pDKrr6snU
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More than 31,000 people were defrauded by an Online Training Company and now the Federal Trade Commission is sending checks totaling more than $5.4 million to the consumers who were misled. #AdvertisingEthics
https://t.co/KGgEAsfcJm
ftc.gov
The Federal Trade Commission is sending checks totaling more than $5.4 million to 31,144 consumers who purchased an allegedly deceptively marketed investment training scheme offered by California-b
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BBB National Programs' latest blog does a fascinating dive into #AdLaw and the history of the FTC Green Guides. The Green Guides were first issued in the 1980s after an uptick in brands advertising their products as environmentally friendly. https://t.co/njmoTKCWZt
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This year NAD is celebrating 50 years of advertising industry self-regulation. Check out this informative timeline on how the implementation of programs like the National Advertising Review Board has helped protect consumers from irresponsible advertising. https://t.co/bOXLXF4iKC
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.@IntelInsider expects US upfront TV #AdSpending for 2021 to 2022 to increase by 7.6% year-over-year, hitting $19.90 billion. #TVAdvertising #FutureOfTV
https://t.co/RBMfcyONAr
emarketer.com
Advertisers are increasing their upfront commitments, particularly for connected TV.
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Great share from @CassmerWard! When you can clearly communicate your vision, the more likely you are to get more people on board. #Leadership
The best leaders have what it takes to step up during times of change. Communicating your vision and setting the tone can help make the process a successful one. Read more: https://t.co/h3eRKp1864
#Leadership #LeadershipTips
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Enjoyed the perspective that being a better leader means taking care of ourselves and not having all the answers. #Leadership
https://t.co/EWCAlhw9Wl
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That was fun @BBB_NtlPrograms! The historic power house players battled the young emerging talents in both the big game and the commercials. Thank you! #BigGameAdClaim #adlaw
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Can I creatively interpret the @squarespace ad "working 5-9" as a quantified performance claim for my #BigGameAdClaim bingo board @BBB_NtlPrograms? Is that a reasonable interpretation? #Adlaw
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Thank you @vroomcars for filling my #biggameadclaim bingo card box for implied superior performance claims and for shaking up how we buy cars. #adlaw #oopsnotvroom @BBB_NtlPrograms
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The @Oatly CEO singing checks off another box for me! #biggameadclaim #bingo #adlaw @BBB_NtlPrograms
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Great job @oatly with the satirical song! Loved the commercial and ticked off another box on my @BBB_NtlPrograms #BigGameAdClaim bingo board. #adlaw
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Getting creative @BBB_NtlPrograms and ticking the “Exaggerated Performance Claims” box for the Sketchers ad not for claims about max cushioning but the Romo household’s sandwiches @SKECHERSUSA #Skechers #MaxCushioning #thebiggame #BigGameAdClaim #AdLaw
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Another sweepstakes for @scotts_mgro #GroMoreGood #KeepGrowing Another entry on my bingo card #Adlaw #BigGameAdClaim BBB_NtlPrograms
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On my BigGameAdClaim bingo board I checked off "International Denigration" and "Aspirational Claims" after the @GM ad. I have to ask -- does anyone really hate Norway? #adlaw @BBB_NtlPrograms
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#BigGameAdClaim Oh so many celebrity cameos in that Paramount commercial! Can I tick off more than one box on my bingo card? Are there bonus points @BBB_NtlPrograms?!? #BigGameAdClaim #adlawyershavemorefun #AdLaw
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